Crypto-Native UX Researcher (Remote - Global - Non-US

The Crypto-Native UX Researcher at Token Metrics is responsible for designing and conducting qualitative and quantitative research to understand user needs. This includes user interviews, usability testing, and surveys, as well as analyzing user interactions and on-chain activities to identify areas for improvement. This role also involves collaborating with designers to create actionable UX recommendations and developing user personas that guide product development.

To be considered for the Crypto-Native UX Researcher position at Token Metrics, candidates typically need 3+ years of experience in UX research or a related field, with a portfolio highlighting user-focused outcomes. It's vital to be crypto-native, actively engaged in the blockchain ecosystem, and familiar with on-chain activities. A deep understanding of user research methodologies and exceptional communication skills are also crucial.

The Crypto-Native UX Researcher at Token Metrics contributes significantly to product development by engaging with users to uncover their motivations and pain points, analyzing user behavior, and collaborating with design teams to turn research insights into intuitive UX designs. This role ensures that the final products, such as analytics dashboards and trading tools, meet user needs effectively.

At Token Metrics, Crypto-Native UX Researchers utilize various tools and methodologies to perform user research effectively. This includes qualitative methods like user interviews, and quantitative methods such as surveys. They also leverage blockchain analytics tools like Dune Analytics and Etherscan to analyze user behavior in the crypto space, offering deeper insights to complement user feedback.

The work culture for a Crypto-Native UX Researcher at Token Metrics is dynamic and collaborative, emphasizing remote work with a global team. The environment is vibrant and driven by a passion for crypto, where team members are encouraged to stay updated on Web3 UX trends and guide best practices in enhancing user engagement on the platform.

When answering this question, focus on a specific project where your research had a tangible impact. Explain the methods you used, the insights you gained, and how those insights influenced product decisions. Highlight your role in the project and the outcomes that were achieved as a result.

You might discuss various resources you use to keep your knowledge current, such as following industry blogs, attending webinars, and participating in online forums. Mentioning specific influencers or publications in the crypto and UX fields can also showcase your engagement with ongoing education.

It’s important to articulate your preferred methodologies, such as user interviews or usability testing, and explain why you feel they are particularly effective for crypto users. Discuss how you adapt these methodologies to fit the unique challenges posed by blockchain interfaces.

Discuss your approach to analyzing both qualitative insights from user interviews and quantitative data from surveys. Explain how you integrate the two types of data to form a comprehensive understanding of user behavior. Emphasize any software tools you use for data analysis.

Share specific tools you’ve used, such as Dune Analytics or Etherscan, and describe how you’ve leveraged these tools to derive insights about user behavior in the crypto market. Mention specific projects or instances where these tools played a crucial role in your research.

Explain your framework for prioritizing user feedback—whether it's based on frequency, severity of issues, or the impact on user experience. Discuss how you collaborate with stakeholders to align these priorities with business goals.

Mention key performance indicators like user retention, satisfaction, and engagement metrics. Discuss why these metrics are vital in assessing user experience and how they can inform design decisions.

Be prepared to offer insights based on your previous work or research. Common pain points include complexity in navigating platforms, security concerns, or lack of clarity around transaction processes. Discuss how addressing these issues can significantly improve the user experience.

Focus on the importance of communication and collaboration. Outline a clear strategy where you’d present user data and research insights to support your point of view while remaining open to other perspectives for a constructive dialogue.

Describe how you integrate user testing into your research workflow. Talk about your processes for testing prototypes, gathering user feedback, and iterating on designs based on user interactions to ensure the end product aligns well with user needs.