Marketing Planning Manager - Maternity cover

As a Marketing Planning Manager at Insights, your key responsibilities include developing and implementing a local marketing plan for the Nordics, leading planning sessions, and localizing global campaigns to fit regional needs. You'll oversee digital marketing strategies, including SEO and social media, to ensure our efforts align with both customer expectations and our brand strategy.

To apply for the Marketing Planning Manager position at Insights, you should possess proven expertise in marketing strategy, excellent communication skills, and strong analytical abilities. Ideally, you’ll have experience in a B2B environment and proficiency in content creation and social media marketing, alongside a customer-focused mindset.

Insights ensures the effectiveness of marketing strategies in the Nordics by adapting global initiatives to local cultures and market needs. As a Marketing Planning Manager, you'll gather input from stakeholders to create a unified plan that resonates with the target audience, while conducting thorough performance reviews to maintain alignment with brand objectives.

In your role as a Marketing Planning Manager at Insights, you will manage various projects, including localized marketing campaigns, digital marketing execution, and sales enablement initiatives. You'll collaborate with cross-functional teams to ensure these projects align with global strategies and local market demands.

The Marketing Planning Manager position at Insights offers a hybrid work model, allowing you to work from our office in Aarhus while enjoying the flexibility of remote work. This enables you to maintain a healthy work-life balance while actively contributing to impactful projects.

In developing a localized marketing plan, I begin by conducting thorough market research to understand local cultures and customer needs. I gather insights from both global and regional stakeholders to find the perfect balance between brand consistency and regional resonance. It's crucial to keep the customer at the heart of the plan.

To measure the success of marketing campaigns, I utilize metrics such as conversion rates, engagement levels, and return on investment (ROI). Monitoring these KPIs allows me to gain insights into customer behaviors and preferences and adjust strategies as necessary for future campaigns.

I ensure effective communication by setting clear expectations and maintaining open channels for feedback. Regular team meetings, collaborative tools, and a shared project management platform help unite teams, ensuring everyone is on the same page and working towards common goals.

In a previous role, I managed multiple campaigns concurrently. To prioritize tasks, I assessed deadlines, business impact, and resource allocation. I created a project timeline to track progress and adjusted priorities based on team capacity and any unexpected challenges that arose.

My strategies for effective digital marketing include SEO optimization, targeted social media campaigns, and engaging email marketing. I focus on leveraging audience insights and tailoring content to meet the needs of different customer segments. Continuous testing and analysis are key components of my approach.

I stay updated on marketing trends by regularly reading industry blogs, attending webinars, and participating in professional networks. Staying curious and actively seeking out new concepts helps me integrate innovative strategies into my work at Insights.

When localizing a global marketing campaign, I consider cultural nuances, language differences, and local market trends. Understanding the target audience's values and preferences is essential to ensure the campaign resonates well and maintains brand integrity.

I leverage data by analyzing customer feedback, market trends, and performance analytics to refine marketing strategies. Insights from data enable me to make informed decisions that align with both customer expectations and overall business objectives.

I would handle feedback from stakeholders by actively listening and understanding their perspectives. Incorporating constructive criticism helps enhance our initiatives and demonstrates openness to collaboration. I believe feedback is an opportunity for growth and improvement.

I am motivated by the opportunity to create impactful marketing strategies that not only drive business results but also enhance customer experiences. Seeing a campaign come to life and positively affect others fuels my passion for this role.