As a Senior Front End Engineer at Truelogic, you will be primarily responsible for designing and implementing custom ad integrations for various content management systems and video players. You’ll optimize header bidding, ad delivery, and performance analytics across web properties while developing internal tools that empower ad operations and sales teams. Leading technical partnerships with ad vendors and troubleshooting video ad tech will also be a part of your duties, ensuring compliance with privacy standards like GDPR/CCPA.

To qualify for the Senior Front End Engineer position at Truelogic, you should have at least 5 years of software engineering experience with expertise in JavaScript. A mastery of frameworks like Next.js and React, along with experience in media, publishing, or adtech environments, is crucial. Familiarity with Google Ad Manager, header bidding, and video ad technology is also necessary, along with strong analytical skills for high-traffic systems.

For the Senior Front End Engineer role at Truelogic, proficiency in JavaScript is essential, particularly with frameworks like Next.js and React. You should be comfortable with modern front-end architecture and possess the ability to tackle complex software problems. Knowledge of analytics tools like Google Tag Manager and performance optimization techniques is also vital, making you versatile within the team.

Truelogic offers a fully remote work environment, allowing you the flexibility to work from wherever you feel most productive. You’ll be part of a dynamic team that values collaboration and innovation. With access to skilled professionals and diverse networks across 25+ countries, you’ll have plenty of opportunities for personal and professional growth.

As the Senior Front End Engineer at Truelogic, you will play a crucial role in shaping the future of digital advertising. By designing custom ad solutions and optimizing systems, you'll directly impact revenue generation while ensuring that user experiences are not compromised. Your innovative contributions will help set new standards in ad technology, enhancing both the engagement and performance of high-traffic digital platforms.

When responding to this question, highlight specific frameworks you’ve worked with, particularly Next.js and React. Provide examples of projects where you applied these technologies and discuss the impact they had on performance and user experience.

Discuss your approach to optimizing ad delivery, including techniques like A/B testing, header bidding strategies, and analytics tracking. Highlight any tools you’ve used for performance monitoring and give specific examples of successful optimizations you've implemented.

You should explain the measures you take to maintain user privacy, including how you handle data usage within your applications. Mention any specific tools or methodologies you've implemented to ensure compliance, showcasing your knowledge in privacy protection.

Use this opportunity to show your problem-solving skills. Provide a succinct description of the challenge, your approach to diagnosing the problem, and the ultimate solution you implemented. Make sure to include the results and any lessons learned.

Share your process for collaborating with cross-functional teams, emphasizing communication skills and the methodologies you employ—such as user stories or design thinking. Discuss how this collaboration translates into successful project outcomes.

Be prepared to discuss different analytics tools such as Google Tag Manager or Grafana, and how you've utilized them to track ad performance and enhance user engagement. Provide specific instances where monitoring data informed your decisions.

Describe your approach to staying updated on industry trends, whether it’s through attending webinars, following thought leaders, or engaging with online communities. Mention any recent trends you’ve implemented in your work.

Discuss your strategy for integrating new ad formats, including how you would evaluate their potential impact on user experience and performance. Mention the collaboration required across teams and the testing procedures you would implement.

Share your familiarity and hands-on experience with VAST and VPAID ad specifications. Provide examples of how you’ve implemented these technologies in past projects and the outcomes they achieved.

Articulate your understanding of the balance between ad performance and user experience. Provide insights into how negative user experiences can impact engagement and revenue, and share ways you ensure a positive user experience in your solutions.