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General - External Posting

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

We are seeking a highly motivated Public Relations expert to develop and execute PR and media strategies and tactics for UiPath. This position will play a significant role in driving UiPath thought leadership and message consistency across geographies to drive increased awareness and share of voice. This role is focused on our Americas market (North and Latin America) but also has some Global responsibilities syndicating relevant PR out to other regions and coordinating consistent metrics. This individual will report to the Chief Marketing Officer, has one direct report in the US and collaborates closely with other PR focused marketers in EMEA and APJ.

 

Key Responsibilities:

  1. Proactively manage the Americas PR agencies and work to identify trends and generate media coverage, press releases, and other content; ensure our agencies have access to the latest information including branding and messaging

  2. Proactively ensure all relevant PR and content is syndicated out to other regions; both to UiPath PR and communications teams and to the respective PR agencies

  3. Collaborate with product, corporate, and regional marketing teams to formulate and execute strategy to raise awareness for UiPath via public relations; drive increased share of voice in our key markets for UiPath

  4. Support the creation of consistent, high-quality communication materials – including press releases, media pitches, bylined articles, and global results reporting – to ensure consistency of messages in line with the go-to-market strategy within regions

  5. Build and maintain a global portal to facilitate knowledge bi-directional knowledge transfer amongst all UiPath communications marketing staff and the respective PR agencies

  6. Orchestrate thought leadership campaigns in support of various corporate and regional objectives

  7. Drive public relations and collaborate with social media team around news announcements and regional events

  8. Collaborate with our customer reference team to promote customer successes internationally

  9. Provide media training to international leadership/spokespeople representing UiPath

  10. Track metrics regarding the success of AMER, Corporate and international public relations programs

Qualifications:

  1. Minimum 12+ years of experience required, preferably high-tech public relations agency and corporate 

  2. Bachelor’s degree in journalism/public relations/communications/international relations field required 

  3. Experience in media relations, spokesperson training, program execution, and integrating social media into campaigns

  4. Success working with executives, cross functionally, and managing public relations agency resources

  5. Prior experience in a global communications role

  6. Strong oral and written communication skills, excellent organizational abilities, and high attention to detail

  7. Excellent written and verbal communication skills.

  8. Self-directed, result-oriented and the ability to manage frequently changing priorities and projects.

  9. Collaborative approach and growth-mindset

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.

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What You Should Know About General - External Posting, UiPath

At UiPath, we're on a mission to change the world with automation, and we're looking for a highly motivated Public Relations expert to join our dynamic team! As a key player in our Americas PR strategy, you will develop and execute innovative PR initiatives that not only amplify UiPath's voice in the North and Latin American markets, but also engage globally. This role is all about collaboration—working closely with our marketing teams across various regions and managing our PR agencies to keep our messaging consistent and impactful. You’ll have the opportunity to showcase your creativity by orchestrating thought leadership campaigns, crafting press releases, and developing media pitches that resonate with our audiences. We believe in empowering our people, so you’ll support various corporate objectives while also mentoring our leadership in effective media engagement. We're excited about candidates who align with our values—curiosity, generosity, and genuine collaboration. Whether you're communicating UiPath's successes or leveraging social media for PR, your influence will be vital in our growth. With a remote-friendly environment, we welcome diverse backgrounds and experiences, so if you think you'd be a great fit, we encourage you to apply and be a part of our remarkable journey!

Frequently Asked Questions (FAQs) for General - External Posting Role at UiPath
What are the key responsibilities of a Public Relations expert at UiPath?

As a Public Relations expert at UiPath, your key responsibilities will include managing PR agencies, generating media coverage, creating high-quality communication materials, and orchestrating thought leadership campaigns. You'll also collaborate closely with various marketing teams and provide media training for executives. Your role will be crucial in ensuring that UiPath's messaging is consistent and effective across different regions.

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What qualifications are required for the Public Relations expert position at UiPath?

To be considered for the Public Relations expert role at UiPath, you should have a minimum of 12+ years of experience in high-tech public relations, along with a bachelor's degree in a related field like journalism or communications. Strong oral and written communication skills, experience in media relations, and the ability to manage changing priorities are also essential.

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What is the work environment like for Public Relations experts at UiPath?

UiPath offers a flexible and inclusive work environment for Public Relations experts, supporting remote work options and valuing diverse backgrounds. The company encourages collaboration and innovation, and the culture promotes personal growth and a balance between professional responsibilities and personal life.

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How does the Public Relations expert role contribute to UiPath's growth?

The Public Relations expert at UiPath plays a vital role by raising awareness and enhancing the company's reputation. Their efforts in executing media strategies and collaborating with other marketing teams will help increase UiPath's share of voice in key markets and successfully communicate the company's successes to a broader audience.

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Can candidates who don’t meet all qualifications still apply for the Public Relations expert position at UiPath?

Absolutely! At UiPath, we believe that passion and potential are just as important as having an exact match of qualifications. If you have relevant experience and a drive to excel in the Public Relations expert role, we strongly encourage you to apply even if you don't meet every single requirement.

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Common Interview Questions for General - External Posting
What strategies would you implement to improve UiPath's media relations?

In response to this question, you might discuss the importance of building strong relationships with journalists, identifying relevant trends, and being proactive in sharing impactful stories. Highlight how you would tailor messages to different audiences and leverage social media to amplify media coverage.

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How do you handle a PR crisis?

For this question, emphasize the need for swift, clear communication and transparency. Explain your approach to gathering all necessary information, working with relevant teams to formulate a response, and keeping key stakeholders informed. Demonstrating how to maintain trust during a crisis can be vital.

Join Rise to see the full answer
Can you provide an example of a successful PR campaign you led?

Share a specific example where you effectively managed a PR campaign, focusing on your strategic approach, the methods you used, and the impact it had on the company's visibility or reputation. Make sure to include measurable results if possible.

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How do you measure the success of a PR initiative?

Discuss the importance of incorporating metrics such as media coverage quality, audience engagement, and sentiment analysis. Mention how you would align your metrics with the company's goals to accurately track the success of PR initiatives.

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Describe your experience with media training for executives.

Talk about your hands-on experience in preparing executives for media appearances, focusing on the techniques you use to ensure they're confident and effective in conveying the company's message. Highlight your ability to tailor training based on individual needs.

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What challenges have you faced in PR, and how did you overcome them?

Reflect on a particular challenge you've encountered, such as a negative story or miscommunication, and explain your approach to resolving it. Highlight your problem-solving skills and how you collaborated with your team to turn challenges into opportunities.

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How would you align PR strategies with UiPath's overall marketing goals?

Demonstrate your understanding of integrating PR strategies with broader marketing initiatives. Discuss how you would collaborate with various teams, utilize insights for storytelling, and create cohesive campaigns that enhance the overall brand image.

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In what ways can social media complement PR efforts?

Discuss the synergy between PR and social media, emphasizing how social platforms can be used for quicker dissemination of news, audience engagement, and building relationships with journalists. Highlight your experience in integrating these channels effectively.

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What is your approach to working with PR agencies?

Explain your collaborative approach to managing PR agencies, emphasizing the importance of clear communication, setting expectations, and maintaining relationships. Talk about how you ensure they are aligned with the company's objectives.

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Why are you interested in working for UiPath as a Public Relations expert?

Share your enthusiasm for UiPath's mission and how it aligns with your values. Mention any specific aspects of the company culture or goals that resonate with you and how you believe your skills will contribute to the team's success.

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Full-time, remote
DATE POSTED
April 16, 2025

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