Strategic Initiatives Program Manager - job 3 of 5

Overview

Inspired by faith. Driven by innovation. Powered by humankindness. CommonSpirit Health is building a healthier future for all through its integrated health services. As one of the nation’s largest nonprofit Catholic healthcare organizations CommonSpirit Health delivers more than 20 million patient encounters annually through more than 2300 clinics care sites and 137 hospital-based locations in addition to its home-based services and virtual care offerings. CommonSpirit has more than 157000 employees 45000 nurses and 25000 physicians and advanced practice providers across 24 states and contributes more than $4.2 billion annually in charity care community benefits and unreimbursed government programs. Together with our patients physicians partners and communities we are creating a more just equitable and innovative healthcare delivery system.

Responsibilities

The Program Manager of Strategic Initiatives, Brand is a detail-oriented, creatively minded professional with strong project management and brand strategy expertise. This role is integral in supporting the System Director of Identity and Brand Management in advancing CommonSpirit Health’s identity, visibility, and reputation.

In this position, you will lead complex brand initiatives from concept to execution, ensuring cross-functional alignment and seamless project delivery. You will manage critical projects such as national and regional brand transitions, brand experience enhancements, and other strategic initiatives that amplify the organization’s brand presence.

Success in this role requires exceptional project management skills to oversee timelines, budgets, and stakeholder coordination. You will also play a pivotal role in executing brand strategies that align with organizational goals, ensuring all branding efforts reflect our values and resonate across diverse audiences. As a key collaborator, you will engage with internal teams, external agencies, and leadership to uphold and elevate CommonSpirit’s brand integrity across all touchpoints.

This role is perfect for someone who thrives in a fast-paced, creative environment and is eager to make a significant impact on a brand's success through aligning teams, managing details, and ensuring brand projects are executed seamlessly.

Project Management:

• Coordinate tasks, manage stakeholders, and oversee agency partners for key CommonSpirit initiatives, including:
• National brand transition planning
• Regional brand and name transitions
• Brand experience initiatives
• Other brand management workstreams as required
• Track and manage actions, issues, and risks across initiatives, ensuring resolution.
• Identify opportunities to streamline workflows, improve efficiency, and ensure repeatable success in brand project execution.
• Establish and refine best practices for managing multiple branding initiatives simultaneously.
• Support preparation for senior leadership meetings and communications, including crafting high-impact presentations tailored to executive audiences.
• Develop and deliver executive-level presentations that effectively communicate the purpose, progress, and impact of branding initiatives. These presentations should:
• Tell the strategic story behind branding efforts to secure executive buy-in and understanding.
• Highlight the alignment of branding initiatives with organizational goals.
• Foster executive support through clear, compelling, and actionable narratives.
• Utilize excellent communication and storytelling skills to convey the importance of branding initiatives, ensuring they resonate with diverse, cross-functional audiences.

Brand Strategy Execution:

• Develop and implement strategies to align branding efforts with overall business objectives.
• Act as a brand steward, ensuring all internal and external communications reflect the brand’s values, tone, and vision.
• Drive the implementation of brand guidelines across all projects, ensuring consistency in messaging, design, and tone.
• Manage and execute internal brand campaigns to support overall brand goals.
• Monitor and measure the effectiveness of brand initiatives through KPIs, providing actionable recommendations for improvement.

Cross-Functional Collaboration:

• Act as the primary point of contact for brand-related initiatives, facilitating clear communication among stakeholders.
• Collaborate with marketing, creative, product, and leadership teams to ensure seamless execution of branding efforts.
• Coordinate with external agencies, vendors, and partners to deliver high-quality work that supports brand goals.

Additional Responsibilities:

• Manage relevant brand approval processes and tasks.
• Provide ad hoc support as required for the Brand team. 

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in brand management, marketing, or a related role, with proven project management expertise.
• Experience working with and managing external agencies to deliver brand and creative solutions.
• Able to manage multiple projects simultaneously, while prioritizing tasks and deadlines.
• Highly collaborative and skilled at working with diverse teams within a fast-paced, deadline-driven environment.
• Agile and adaptable, with a mindset for innovation and continuous improvement.
• Strategic thinker with a passion for building and evolving brands.

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