User Acquisition Manager - job 1 of 2

As a User Acquisition Manager at United Tech, you'll be responsible for launching and managing user acquisition campaigns for our company's apps across various advertising networks. Your role involves building creative strategies, executing buying experiments, exploring new traffic sources, and analyzing campaign performance daily to optimize key metrics. This position also includes collaborating with internal teams and contributing to the expansion of our products into new markets.

To qualify for the User Acquisition Manager position at United Tech, you should have at least 1 year of experience in mobile app marketing, specifically in user acquisition through performance marketing. Additionally, experience with advertising platforms like Facebook, Google, and Snapchat is crucial, along with solid skills in analytics and BI tools such as AppsFlyer and Adjust. Strong communication skills and a data-driven approach to decision-making will also be essential.

User Acquisition Managers at United Tech work with a variety of tools to optimize campaigns and analyze data. This includes advertising platforms such as Facebook, Snapchat, and Google, as well as BI and analytics tools like AppsFlyer, Adjust, and Tableau. Additionally, the team leverages cutting-edge technology like AI to enhance user acquisition strategies.

At United Tech, the company culture is vibrant and innovative, encouraging bold ideas and data-driven creativity. User Acquisition Managers have the freedom to test and experiment with new approaches, collaborate with highly-skilled teams, and grow their expertise within a supportive environment. The company also values work-life balance, offering flexible schedules and various benefits to employees.

As a User Acquisition Manager at United Tech, you’ll have ample opportunities for career progression. The company prides itself on promoting from within, with 70% of heads and leads rising through the ranks. You'll collaborate with experienced professionals and be supported through performance-oriented reviews and personalized development plans, paving the way for your growth within the organization.

When answering this question, be specific about your past roles, detailing the strategies you employed and the results you achieved. Highlight your hands-on experience with advertising platforms, and mention any innovative approaches you implemented to drive user growth.

Discuss your methodology for analyzing campaign performance. Mention specific metrics you track and the tools you use to gather data. Emphasize your ability to make data-driven decisions to optimize performance and improve ROI.

Provide examples of strategies you’ve successfully implemented in past campaigns, focusing on creative testing and new traffic sources. Highlight your analytical skills in validating these strategies through data and your ability to adapt based on performance insights.

Emphasize your communication skills by providing examples of how you structure your thoughts and present results clearly. Discuss your experience working cross-functionally and how you maintain transparency and collaboration throughout the user acquisition process.

Be prepared to share a detailed case study of a campaign you successfully managed, including the goals, strategies used, challenges faced, and how you measured success. This shows your practical experience and the impact of your work.

Highlight the importance of data analysis in your user acquisition strategy. Discuss how you utilize data to formulate hypotheses, experiment, and ultimately guide your decisions to optimize campaigns and drive user engagement.

Share your methods for staying informed, such as following industry blogs, attending webinars, or participating in forums. Emphasize your commitment to continuous learning and how you apply new trends to your work at United Tech.

Provide specific examples of unique and innovative creative strategies you’ve implemented. Discuss their objectives, how they were tested, the outcomes, and what you learned from the experience.

Discuss your criteria for evaluating and prioritizing user acquisition channels based on performance metrics, market trends, and audience targeting. Share how you make strategic decisions to maximize resource allocation effectively.

Identify the KPIs relevant to user acquisition, such as Cost Per Install (CPI), user retention rates, and customer lifetime value (CLV). Explain why these metrics are important and how they influence your strategies and decisions.