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Senior Strategic Planner

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Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Senior Strategic Planner

Maker Lab supports clients in technology, entertainment, financial services, and the payments industry. We’re looking for dynamic individuals to join our team and support our ongoing projects for the tech industry.

You’ll take the lead in shaping the strategic direction of client campaigns, turning market insights and consumer behaviour into creative, results-driven strategies. Working closely with cross-functional teams - marketing and creative, you’ll craft impactful solutions that meet project objectives and drive success. This role is all about blending strategy with creativity to deliver campaigns that make a real impact.

Role:

Lead the strategy and execution of marketing campaigns that align with client’s business goals and brand vision.
Develop creative, insight-driven campaigns that make an impact.
Work closely with client partners and marketing teams to bring fresh, strategic ideas to life.
Build strong relationships with clients, providing guidance and expertise to help them succeed.
Track and analyse campaign performance to measure success and identify opportunities for improvement.
Collaborate with marketing, creative, and social teams to ensure seamless execution.
Mentor and support junior planners, helping to elevate the team’s overall strategic thinking.

You:

7-8 years of experience in strategic planning within a marketing, creative, or advertising agency.
Experience working with major brands and managing multiple client accounts while meeting deadlines.
Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively to clients and internal teams.
Creative thinking with a strong understanding of branding, advertising, and consumer psychology.
Strong leadership and team collaboration skills, with the ability to mentor and guide junior planners.
Solid understanding of digital marketing, social media, and emerging trends in the marketing industry.
Exceptional verbal and written English communication and presentation skills

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

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Average salary estimate

$100000 / YEARLY (est.)

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max

$80000K

$120000K

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What You Should Know About Senior Strategic Planner, MAKER LAB

Join the dynamic team at Maker Lab as a Senior Strategic Planner! Here at Maker Lab, we’re all about building technology-led, decentralized agency teams that truly collaborate with our clients, giving you a fantastic opportunity to influence the direction of marketing campaigns for exciting industries like technology and entertainment. In this role, you'll be at the forefront of integrating market insights and consumer behavior into innovative strategies that not only resonate but drive results. Your responsibilities will include leading the strategy and execution of tailored marketing initiatives that align seamlessly with our clients' business goals and brand vision. Collaborating with cross-functional teams, including marketing, creative, and social experts, you’ll develop impactful, insight-driven campaigns that deliver on project objectives. Your knack for building strong relationships will come into play as you provide clients with valuable guidance and expertise, ensuring their success is always a priority. With the responsibility of mentoring junior planners, you’ll uplift the entire team’s strategic acumen, making this role a unique combination of leadership and creativity. If you have 7-8 years of experience in strategic planning within marketing or a creative agency, possess exceptional analytical and communication skills, and are passionate about leveraging digital marketing trends, Maker Lab might just be the perfect fit for you, right now.

Frequently Asked Questions (FAQs) for Senior Strategic Planner Role at MAKER LAB

What are the primary responsibilities of a Senior Strategic Planner at Maker Lab?

The Senior Strategic Planner at Maker Lab is responsible for leading the strategy and execution of marketing campaigns, ensuring they align with client business goals and brand vision. This involves developing creative and insight-driven campaigns, building strong client relationships, tracking and analyzing campaign performance, and collaborating with cross-functional teams to deliver successful outcomes.