Manager, Campaign & Solution Marketing - job 2 of 2

As a Manager of Campaign & Solution Marketing at Visa Acceptance Solutions, you'll have a multitude of responsibilities. Primarily, you will translate business objectives into actionable marketing outcomes by developing detailed action plans. You'll ensure regional alignment by collaborating with teams to create comprehensive marketing strategies. Additionally, you'll design client journeys, orchestrate execution, and communicate marketing strategies clearly to stakeholders, while continuously optimizing campaign performance through the analysis of KPIs.

Candidates for the Manager of Campaign & Solution Marketing position at Visa Acceptance Solutions should possess a deep understanding of marketing strategy and business acumen. You must demonstrate strong program management skills, clear communication abilities, and a capacity to handle ambiguity in a fast-paced environment. Proven experience in developing marketing action plans and collaborating with regional teams is also crucial for success in this role.

In the role of Manager of Campaign & Solution Marketing at Visa Acceptance Solutions, creating effective client journey maps involves visual representation of omnichannel demand journeys for your key audiences. You will outline tailored journeys for different buyer personas, illustrating the sequence of interactions that clients experience across various channels. This strategic mapping is essential for designing targeted marketing initiatives that resonate with clients' needs and expectations.

The Manager of Campaign & Solution Marketing at Visa Acceptance Solutions will oversee a variety of marketing initiatives aligned with the Unified Commerce portfolio, which includes products like Unified Checkout, Card Present Connect, and Click to Pay. You will create campaigns that address business challenges and communicate technology solutions effectively, ensuring these initiatives are tailored to resonate with the target audiences throughout the marketing funnel.

Success in the Manager of Campaign & Solution Marketing role at Visa Acceptance Solutions requires several key skills. Strong organizational and change management abilities, excellent communication skills, and a passion for storytelling are essential. Additionally, you should have proven experience in program management, the capacity to collaborate effectively with regional teams, and the analytical skills to track and optimize marketing performance through KPIs.

When developing marketing action plans, I start by breaking down overarching business objectives into specific, measurable initiatives. I ensure alignment with product offerings and client needs while incorporating insights from analytics to guide the strategic direction. Collaboration with cross-functional teams is also crucial to ensure all tactics are cohesive and targeted.

I often utilize a combination of data analytics platforms such as Google Analytics and CRM tools, like Salesforce, to monitor performance metrics. These tools help me gather valuable insights on campaign effectiveness, allowing me to adjust strategies and tactics based on real-time feedback.

To ensure regional alignment, I collaborate closely with regional teams during the planning stages. I create regional strategic plans that outline localized strategies while developing alignment reports to assess how regional activities support global objectives. Regular communication and feedback loops are vital in this process.

Storytelling is central to my marketing campaigns as it allows me to connect with clients on a deeper level. By creating compelling narratives around product offerings, I can effectively convey how our solutions address specific business challenges. This engagement fosters stronger relationships and drives client understanding and interest.

To design client journeys specifically for different buyer personas, I conduct thorough research to understand their unique challenges, goals, and behaviors. From there, I map out their journey stages, identifying key touchpoints and interactions they'll encounter. This tailored approach ensures that marketing initiatives resonate effectively with varying personas.

Optimizing campaign performance involves continuously analyzing performance metrics and making data-driven adjustments. I regularly review KPIs, conduct A/B testing on different elements of campaigns, and solicit feedback from stakeholders to refine strategies and improve overall effectiveness.

One successful campaign I managed involved launching a new payment solution. I crafted a multi-channel strategy that synchronized direct marketing, social media, and webinars to engage our target audience. The campaign was a hit, achieving a 30% increase in inquiries and significantly enhancing our brand's visibility.

I stay updated on marketing trends by subscribing to industry publications, attending webinars, and participating in professional groups. Networking with other marketers and attending relevant conferences also provides valuable insights and fresh perspectives on emerging trends that can influence my strategies.

I have extensive experience in developing cross-channel marketing strategies that incorporate various digital platforms, email campaigns, and social media. By ensuring a consistent message and utilizing data analytics across channels, I can maximize engagement and reach the target audience effectively.

The most important aspect of being a Solutions Marketer is understanding the intersection of client needs and product offerings. It’s essential to translate complex solutions into relatable narratives that highlight their value. This ensures that marketing initiatives resonate with clients and address their specific challenges.