Manager, Social Creative - job 4 of 19

The Manager, Social Creative at Visa has a diverse range of responsibilities, including designing and conceptualizing social content tailored for priority platforms like TikTok, Instagram, YouTube, and X. You'll develop compelling social assets, write engaging titles, and ensure brand alignment with current best practices. You'll also have the chance to guide cross-functional and regional teams while keeping an eye on emerging trends in the social landscape.

Candidates for the Manager, Social Creative role at Visa should have a solid background in design, alongside significant experience in social media content creation. Familiarity with various creative formats and an ability to work with tactical budgets is also essential. A passion for storytelling and an understanding of audience engagement in the realm of Social Media are crucial to excel in this role.

Visa approaches social content creation by combining industry best practices with innovative storytelling techniques that resonate with audiences across platforms like TikTok and Instagram. The Manager, Social Creative will harness insights into the latest trends while employing a thorough understanding of what works on these platforms to create engaging and visually compelling content.

As a Manager, Social Creative at Visa, you can expect a collaborative team culture where creativity thrives. You'll work alongside talented specialists in Creative, Strategy, and Community to bring innovative ideas to life. The team values continuous learning, open communication, and a supportive environment that encourages sharing insights and pushing creative boundaries.

The Manager, Social Creative position at Visa follows a hybrid work model. While specific expectations regarding days in the office will be confirmed by your hiring manager, the flexibility of working both remotely and in-person allows for a balanced work-life experience while ensuring that team collaboration continues effectively.

When answering this question, share specific projects where you developed social-first content, highlighting the platforms used and how your designs impacted engagement. Discuss the creative process from concept to execution to showcase your ability to meet brand objectives.

To answer this, mention the tools, resources, and networks you follow to keep abreast of social media trends. Discussing your proactive engagement with innovative social strategies can illustrate your commitment to staying relevant in the dynamic social media landscape.

Explain which key performance indicators (KPIs) you track, such as engagement rates, shares, and month-over-month growth. Providing examples of how you’ve adjusted strategies based on these metrics will demonstrate your analytical skills and a results-oriented approach.

Share examples of how you facilitate cross-department collaboration, emphasizing communication skills and teamwork. Discuss how you adapt your creative strategies based on feedback from various team members, showcasing your flexibility and openness to diverse perspectives.

Be prepared to discuss a specific challenge, detailing the situation and the steps you took to resolve it. Highlight the outcome and reflect on what you learned to demonstrate your problem-solving skills and resilience.

Express your passion for storytelling and creativity in the realm of social media. Discuss how engaging with audiences and the potential for impact through your designs drive your motivation, which aligns perfectly with Visa’s objectives.

When addressing this, share a concise overview of a successful campaign you led, focusing on your role in the creative process, the challenges faced, and how your contributions led to measurable success. This illustrates your hands-on experience and creativity.

Discussing your approach to feedback is crucial; mention that you view constructive criticism as a valuable opportunity for growth. Share a specific instance where feedback improved your work, highlighting your adaptability and willingness to refine your creative vision.

Outline the design tools (like Adobe Creative Suite, Canva, etc.), project management software, and analytics platforms you’re familiar with. This shows your technical proficiency and preparedness to jump into the role fully.

Here, relate your design and social media experience directly to Visa's goals. Describe how your unique perspective can bring fresh ideas to the table, ultimately enhancing Visa's social creative initiatives.