Marketing Manager, Social Video Creative - job 8 of 24

The Marketing Manager, Social Video Creative at Visa holds an exciting role that includes concepting, editing, and producing dynamic social video content that resonates on platforms like TikTok, Instagram, YouTube, and X. This position involves collaborating with different teams to develop videos that align with brand goals, trend insights, and audience engagement strategies, ensuring content breaks through the noise on social media.

Candidates for the Marketing Manager, Social Video Creative position at Visa should have a strong foundation in video content creation, particularly for social media. Proficiency in video editing tools, such as Adobe Premiere Pro and CapCut, along with experience in understanding social platform nuances and cultural trends, is essential. A creative mindset and the ability to work swiftly on projects are crucial for success in this role.

The Marketing Manager, Social Video Creative contributes to Visa’s brand objectives by creating content that reflects the brand’s voice while connecting with audiences through engaging social video. This role involves translating brand campaigns into innovative social-first experiences that not only capture attention but also drive brand loyalty and awareness among a diverse audience.

Essential skills for the Marketing Manager, Social Video Creative at Visa include strong video editing abilities, a keen understanding of social media dynamics, and creativity in storytelling. Knowledge of current trends in Sports, Music, and Travel, along with the ability to collaborate effectively across teams, are key components that enhance the role's impact on Visa's marketing strategies.

The Marketing Manager, Social Video Creative position at Visa offers a hybrid work environment. This means you'll have the flexibility to work from home while also spending time in the office as determined by your hiring manager. This arrangement allows for a balance of collaboration and focused, independent work.

When developing social videos, I start by researching current trends and identifying the target audience's preferences. After brainstorming concepts with the team, I create a storyboard outlining the visual and narrative elements. Then, I proceed to shoot and edit the footage, ensuring that it adheres to brand guidelines while maintaining a fresh and engaging approach.

I stay updated on social media trends by following industry news, engaging with content from top creators, and participating in social media communities. I also analyze performance metrics from previous campaigns to identify what resonates with our audience, which helps refine our approach to content creation.

I once managed a last-minute campaign to promote a live event, which posed tight deadlines and logistical challenges. By prioritizing collaboration and leveraging real-time editing tools, we divided tasks among the team, allowing us to produce dynamic content quickly. Clear communication ensured everyone was aligned, and we successfully launched the campaign punctually.

I measure the success of social video campaigns through several metrics, including engagement rates, views, shares, and audience feedback. I also analyze the performance against predetermined KPIs to gauge how well the content aligns with brand objectives. Insights gathered inform future strategies, enhancing overall effectiveness.

My approach to collaboration emphasizes open communication and creativity. I find that setting clear goals and inviting everyone's input fosters a positive environment. Regular check-ins and brainstorming sessions allow us to maximize our ideas and leverage each other’s strengths, ultimately leading to more innovative outcomes.

To ensure content remains on-brand while still being creative, I start by clearly understanding the brand’s voice and values. I incorporate these elements into my creative process, using brand guidelines as a framework to push boundaries while staying true to the brand's identity. This balance allows us to create unique yet recognizable content.

For social video editing, I find tools like Adobe Premiere Pro and in-app editing options, such as CapCut and Instagram Reels editor, to be highly effective. These platforms not only provide advanced editing capabilities but also allow for real-time adjustments, which is crucial for fast-paced social media environments.

I view constructive criticism as an opportunity for growth. When receiving feedback, I actively listen and seek to understand the perspective behind the suggestions. I assess how I can incorporate the feedback into my work while maintaining the creative vision, leading to stronger, more impactful results.

To engage viewers in social video content, I focus on compelling storytelling from the start. Crafting content with attention-grabbing hooks, dynamic visuals, and relatable narratives captures attention. I also incorporate interactive elements, such as calls to action and engaging captions, encouraging audience interaction and sharing.

In a recent campaign, I helped translate Visa's emphasis on innovation into a series of engaging social videos that highlighted cutting-edge digital payment technology. By using relatable scenarios and creative storytelling, we conveyed the brand message effectively to our audience and drove exciting engagement on social platforms.