Field Marketing Manager

As a Field Marketing Manager at Erie Home, your primary responsibilities include leading a team focused on generating leads by engaging directly with homeowners. You will recruit, train, and motivate a team of 7-12 individuals to create a successful outreach strategy that emphasizes energy efficiency. Your role is pivotal in ensuring these efforts drive valuable leads and appointments, ultimately contributing to the company's growth.

To be successful as a Field Marketing Manager at Erie Home, candidates should have a minimum of one year of relevant experience in canvassing, political organizing, or community outreach. Experience managing teams is highly preferred, alongside a valid driver's license and a clean driving record. Being tech-savvy, especially with iPads and computers, is essential for effective day-to-day operations, and flexibility to work evening hours is also required.

Field Marketing Managers at Erie Home can expect a competitive compensation package ranging from $75,000 to $100,000 annually, including a dependable weekly base salary of $1,000 and potential monthly performance bonuses. Additionally, the role features a full benefits package, including medical, dental, vision coverage, a 401(k) plan, and a military hiring bonus of up to $5,000 for qualifying candidates.

At Erie Home, we are committed to promoting from within and providing realistic opportunities for advancement. As a Field Marketing Manager, your success in leading your team and driving results could open pathways to higher managerial roles within the company, enabling you to shape company strategies and contribute to our growth at a larger scale.

Erie Home values a supportive and inclusive culture that celebrates individual contributions while motivating team success. As a Field Marketing Manager, you will find resources and support to help you excel in your role. We believe in the power of mentorship, teamwork, and open communication, allowing you to thrive while helping others reach their goals.

When responding to this question, focus on specific experiences where you led a team, detailing your leadership style and strategies for motivating team members to achieve their targets. Discuss how you encouraged collaboration and shared successes to create a cohesive team environment.

In your answer, emphasize your approach to identifying the right candidates through targeted outreach and dedicated interviews. Share your methods for showcasing the company’s values and culture to attract talent that will fit seamlessly into the team.

Discuss innovative strategies you've utilized, such as community engagement, personalized marketing, or leveraging technology. Highlight your ability to analyze metrics to adjust tactics effectively and improve conversion rates.

Emphasize your focus on setting clear objectives and regularly reviewing performance metrics. Share how you provide constructive feedback and recognize achievements, fostering a culture of continuous improvement.

Talk about your comfort level with tools like CRM software, analytics platforms, or communication devices. Highlight any specific technologies you've successfully integrated into your workflow that benefitted the team and streamlined processes.

Use this opportunity to discuss a specific instance where you faced adversity. Focus on your problem-solving skills and your ability to lead your team through that challenge while maintaining motivation and morale.

Share your insight into building rapport with prospects. Discuss techniques you use to engage homeowners, such as active listening or addressing their specific needs and concerns, to establish trust and credibility.

Demonstrate your understanding of team dynamics and morale. Share techniques that include regular check-ins, recognition of individual and team efforts, and creating a supportive environment that encourages open communication.

Explain your data-driven approach to monitoring campaign performance. Discuss the key performance indicators you prioritize, how you analyze results, and your process for adjusting strategies based on the data.

Discuss how engaging with the community can foster brand loyalty and awareness. Share examples of community outreach efforts you've led and how they successfully built connections with homeowners, leading to increased business opportunities.