Marketing Manager, Social Video Creative - job 17 of 24

As the Marketing Manager, Social Video Creative at Visa, your primary responsibilities include concepting, editing, and producing engaging social video content tailored for various platforms such as TikTok, Instagram, YouTube, and X. You will package and edit video assets to create compelling narratives and visual hooks that resonate with our audience. Additionally, you’ll collaborate with Social Creatives and Strategists to craft trend-driven content that aligns with our brand vision and business objectives.

To excel in the Marketing Manager, Social Video Creative role at Visa, you should possess a strong background in social media video creation, including experience with standard editing software like Adobe Premiere Pro and in-app tools such as CapCut. A solid understanding of social media trends, particularly in the contexts of Sports, Music, and Travel, is crucial. Furthermore, you'll need a creative mindset, excellent storytelling abilities, and the capacity to translate brand campaigns into captivating social experiences.

The Marketing Manager, Social Video Creative plays a key role in furthering Visa's global content strategy by developing high-impact social video assets that align with the brand's positioning and strategic objectives. You will lead projects from concept through publication, ensuring that video content is not only engaging but also on-brand. This position requires continuous monitoring of industry trends and consumer engagement, helping to inform future content strategies and campaigns for Visa.

In the role of Marketing Manager, Social Video Creative at Visa, collaboration is at the heart of your work. You’ll partner closely with a diverse team of Creatives, Strategists, Editorial experts, and Community specialists to transform major brand campaigns and sponsorships into innovative social-first experiences. This cross-functional approach allows for shared learning and creative brainstorming, maximizing the effectiveness and reach of your video content.

The Marketing Manager, Social Video Creative position at Visa offers a hybrid work environment, providing flexibility to work both in the office and remotely. This setup is designed to encourage collaboration and creativity while allowing you to maintain a healthy work-life balance. Expect a dynamic atmosphere filled with teams passionate about pushing the boundaries of social media content.

Highlight your background in creating video content specifically designed for social media platforms. Discuss the tools you've used, like Adobe Premiere Pro or CapCut, and mention any successful projects that showcase your ability to produce attention-grabbing and engaging videos.

Share specific trends you've noticed in social video—such as the rise of short-form content or the increasing impact of influencers. Explain why these trends resonate with you and how you could leverage them in your role at Visa.

Speak to your creative process. Describe how you would research current trends, brainstorm ideas, and develop a narrative that aligns with Visa’s branding. Mention the importance of audience engagement and how you would tailor content to maximize reach.

Discuss methods you employ to understand brand messaging and marketing goals. Talk about how you translate these objectives into creative strategies, ensuring that the content you produce is both engaging and strategically sound.

Explain the resources you utilize to stay informed, such as industry reports, social media analytics tools, and following thought leaders in the field. Demonstrate your commitment to continuous learning in an ever-evolving digital space.

Be prepared to discuss a specific project, detailing your role, the objectives, the creative process, and the results achieved. Highlight metrics or feedback that emphasize the success of the project.

Share your strategies for time management, such as creating schedules, prioritizing based on project goals, and effective communication with team members to ensure alignment on deadlines and expectations.

Talk about a specific experience where you worked with individuals from different departments. Emphasize your communication skills, adaptability, and the importance of collaboration in achieving a common goal.

Discuss how you utilize analytics to inform your content creation process. Highlight the importance of measuring engagement, understanding audience preferences, and adjusting strategies accordingly to enhance content effectiveness.

Share your approach to addressing negative feedback constructively. Talk about the importance of listening, analyzing the concerns raised, and how you’d respond positively to turn the conversation into an opportunity for growth.