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Senior Product Manager, Unified Directory - job 2 of 19

You will step into a pivotal role driving a foundational Visa platform, where innovation and technological advancement are at the forefront of our mission. In this position, you will lead and shape the future of Visa’s unified directory, ensuring continued security and seamless customer experience across all use cases and credential types. The platform service you will be managing touches nearly every Visa cardholder and every Visa client and supports many other core services across Visa internally. This role is critical to position Visa to be the best way to pay in all digital environments. Drawing on your extensive experience in the digital payments domain and with scaling products, you will drive strategy and product management. You will be a member of the Digital Products team within the Consumer Payments Organization at Visa, responsible for driving how every Visa payment instrument is used in digital environments. 

The ideal candidate will work with minimal guidance in a fast paced, ambiguous work environment, and will have the ability to independently translate high level guidance into detailed deliverables. We are seeking a highly motivated individual who thrives in hands-on environments, capable of diving into the work, taking ownership, and delivering results without the need for constant supervision or managerial oversight. They will demonstrate good interpersonal skills and executive presence, especially being able to “sell” the vision and product to internal stakeholders as well as external clients. We are looking for a unicorn in this role – someone who technically adept, can work with architects on a new platform, is a very creative problem solver, and has ability to explain complex/ambiguous solutions simply to an wider set of audience.

Responsibilities:

  • Lead the product roadmap and strategy for the Unified Directory: Define a compelling roadmap that enhances credential enrollment and retrieval, improves reliability, and builds critical infrastructure with clear benefits to our end clients and customers. Develop the long-term vision and set the roadmap to fulfill that vision. 
  • Product Delivery: Ensure the Directory is flexible, modular, and future proof to new data elements and experience use case it must serve  
  • Build next-generation intelligence: Leverage existing Visa data directories to drive a best-in-class unified directory that ensures we can accurately and securely and seamlessly identify customers from various sources and validate exit points for credential retrieval  
  • Collaborate cross-functionally: Partner closely with engineering, architecture, legal, privacy, sales, risk, compliance, and customer support teams to make informed decisions on product direction, technical trade-offs, and client experience enhancements. 
  • Champion the customer: Understand the varying needs of our issuing clients, wallets and payment service providers, and merchants/acquirers to ensure usability and future-proofing our of Directory. Have a broad lens of who the customer is – your customer is internal Visa product developers who will use our Unified Directory as well as our clients such as Issuers, PSPs, Merchants.  
  • Navigate complexity with confidence: Provide clarity in ambiguous situations, set clear priorities, and maintain focus on delivering measurable business outcomes. Spot risks, find opportunities, identify competitive landscapes, and emerging trends, and understand implications, breaking insights down into pragmatic actions.  
  • Champion GenAI: Understand how to use GenAI to build and release product faster, better. Ensure Visa’s Directory solves for future agentic AI use cases.  
  • Two-Sided Network Approach: Deeply understand the need to simultaneously scale a two-sided network. You will need to work closely with our ‘supply’ side API owners to enroll data into the directory and with our ‘demand’ side API/SDK owners to ensure the exit points can be trusted and verified for retrieval of data.  
  • Gain Followership: Build strong, collaborative relationships and buy-in from the organization across levels and product portfolios. Demonstrated experience working in a matrixed environment at scale partnering across all functions, business units 
  • Working across geographies is key – and gaining buy in and alignment with regional executives is a key aspect of this role 
  • Deliver High Quality PM Artifacts: Achieve excellence in quality of PM artifacts (requirements and Epic writing, roadmaps, backlogs, PRDs) and data-driven decision making. Drive a robust software development process that is agile, predictable, and results oriented. Bring a combination of critical thinking and pragmatic delivery to yield the best short-term as well as long-term results.
  • Demonstrated success in driving positive cultural change and fostering an environment where employees feel connected and motivated to collaborate.  
  • Documentation & Best Practices: Develop and maintain detailed platform documentation, including architecture diagrams, deployment procedures, and operational guidelines. Continuously evaluate and implement best practices to enhance platform quality and security. 
  • Root Cause Fixer – While others may be satisfied with temporary band-aid solutions, you see the true source of the problem and can’t imagine wasting time on anything besides killing it at its roots. You see the roadblocks in the way that are slowing everyone down and find ways to remove them.  

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
 

Average salary estimate

$135000 / YEARLY (est.)
min
max
$120000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Manager, Unified Directory, Visa

As a Senior Product Manager for the Unified Directory at Visa in Ashburn, you’ll be stepping into a vital role that places you at the heart of innovation in the digital payments ecosystem. This isn’t just any job; it’s about shaping the future of Visa’s unified directory, ensuring an unparalleled customer experience across various credential types. In your role, you will direct the product roadmap and strategy, creating enhancements that improve credential enrollment and retrieval while building a robust infrastructure tailored for our diverse client base. You’ll collaborate closely with cross-functional teams, from engineering to compliance, ensuring we offer seamless solutions tailored to both our internal product developers and external clients like issuers and merchants. We encourage innovation, and in this fast-paced environment, you’ll be empowered to independently transform high-level ideas into actionable items. If you’re someone who thrives in ambiguity, can deftly navigate complex challenges, and possess a knack for forging strong relationships across the organization, this position could be the perfect fit. You'll be a champion for the customer, harnessing GenAI to drive product improvements and ensure that our directory is future-proofed for evolving needs. Join us at Visa to make a significant impact in the digital landscape—your vision and technical prowess can help redefine the customer experience for millions worldwide.

Frequently Asked Questions (FAQs) for Senior Product Manager, Unified Directory Role at Visa
What are the main responsibilities of a Senior Product Manager at Visa?

In the role of Senior Product Manager for the Unified Directory at Visa, your primary responsibilities will include defining the product roadmap and strategy, ensuring the directory meets the demands of various clients and use cases, and collaborating with cross-functional teams such as engineering, legal, and marketing. You will also have a hands-on role in product delivery, championing the customer needs while ensuring the platform remains adaptable to future developments.

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What qualifications are required for the Senior Product Manager position at Visa?

While the specific qualifications for the Senior Product Manager role at Visa may vary, ideal candidates typically have extensive experience in digital payments, a solid track record of product management, and the ability to navigate complex environments. Strong technical knowledge paired with excellent interpersonal skills is essential, as well as the ability to convey complex solutions clearly to diverse audiences.

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How does the Senior Product Manager at Visa ensure customer focus?

The Senior Product Manager for Unified Directory at Visa ensures customer focus by understanding the diverse needs of various stakeholders, including internal product developers, issuers, and merchants. This role requires gathering insights from multiple sources to create a user-friendly directory that addresses real-world needs, ultimately contributing to a seamless payment experience for Visa customers.

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In what ways will the Senior Product Manager at Visa collaborate with other teams?

Collaboration is central to the Senior Product Manager's role at Visa. This includes working with engineering teams to ensure technical feasibility, partnering with legal and compliance teams to meet regulatory standards, and engaging with sales and client support teams to gather feedback. Cross-functional partnerships are critical to delivering a high-quality product that meets both client and organizational expectations.

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What does success look like for a Senior Product Manager at Visa?

Success for a Senior Product Manager at Visa involves not only delivering a product that enhances customer experience and meeting business objectives but also fostering a collaborative culture within the team. Achieving high-quality outcomes in product development, driving positive cultural changes, and gaining buy-in from stakeholders across various levels will be key indicators of success in this role.

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Common Interview Questions for Senior Product Manager, Unified Directory
Can you describe your experience with product management in digital payments?

In answering this question, highlight relevant projects you've worked on, focusing on your specific contributions to product strategy, roadmap development, and teamwork. Discuss any methodologies you used, such as Agile or Lean, and provide measurable outcomes that demonstrate your success in maximizing product performance.

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How do you prioritize tasks in a fast-paced environment?

It's important to articulate your approach clearly. Emphasize your use of decision-making frameworks, such as the Eisenhower Matrix, to differentiate between what's urgent and important. Give examples of real scenarios where you made tough prioritization decisions and how they aided in achieving successful project outcomes.

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Describe a time you faced a significant challenge in product delivery.

Choose a challenging project where you successfully navigated obstacles to deliver results. Describe the situation in detail, the actions you took, the resources you utilized, and what you learned from the experience. Highlight your problem-solving skills and determination as key strengths.

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How do you ensure alignment among cross-functional teams?

Discuss proactive communication strategies, such as regular check-ins and joint planning sessions, that you've employed to foster cooperation among teams. Mention tools you've used for tracking progress and how you've resolved conflicts when differing priorities arose. Provide an example of a successful collaboration.

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What approach do you take to gather and incorporate user feedback?

Outline your methods for collecting user feedback, like surveys, focus groups, or usability testing. Explain how you analyze this information and integrate it into product development, underscoring the importance of continuous improvement based on user insights to achieve desired outcomes.

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What techniques do you use for market analysis?

Explain how you research market trends and user needs, using quantitative and qualitative data. Mention specific tools and frameworks, such as SWOT analysis or Porter’s Five Forces, and how you’ve utilized these insights to inform product strategy and roadmap planning.

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How do you handle stakeholder objections?

Address this question by demonstrating your diplomacy and negotiation skills. Use examples where you listened to stakeholder concerns, adapted your proposals to accommodate feedback, and ultimately led to a mutually beneficial outcome while keeping project goals intact.

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Describe your experience with agile methodology.

Provide details about your experience working in Agile teams, discussing specific roles you've played in sprint planning, reviews, and retrospectives. Mention how Agile practices improved product delivery timelines and stakeholder engagement, showcasing tangible results from your participation.

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How do you stay updated with industry trends?

Share your strategies for continuous learning and professional development, such as attending industry conferences, participating in webinars, or following thought leaders on social media. Emphasize your proactive approach to staying informed and how you apply these insights to your work.

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What is your vision for the future of digital payments?

In your response, articulate your understanding of emerging trends, such as decentralized finance, cryptocurrencies, or AI in payments. Discuss potential challenges and opportunities, and relate your vision back to Visa’s future strategies and how you could contribute to that vision as a Senior Product Manager.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 4, 2025

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