Senior Product Analyst

As a Senior Product Analyst at Treatwell, you will be responsible for leading a robust test-and-learn program. This includes designing experimentation strategies, setting up tooling, and conducting comprehensive A/B test analysis. You’ll also advocate for experimentation best practices and mentor teams in product analytics while partnering with various departments, like Finance, to assess new product opportunities.

To excel as a Senior Product Analyst at Treatwell, candidates should have significant experience in product analytics, preferably within a two-sided marketplace. Deep expertise in A/B testing, SQL, and tools like Mixpanel is crucial. Strong statistical knowledge and experience with visualisation tools such as Looker will also greatly benefit potential hires.

A Senior Product Analyst at Treatwell influences product strategy by providing data-driven insights that help define the prioritization of new features and improvements. By conducting A/B tests and analyzing user behavior, you'll present actionable recommendations that guide product decisions and overall business strategy.

At Treatwell, a Senior Product Analyst can expect a hybrid work environment that promotes flexibility. We encourage a balance of in-office collaboration and remote work, ensuring our analysts can thrive in a space that suits their productivity and personal style.

As a Senior Product Analyst at Treatwell, you will leverage a variety of tools such as SQL, GrowthBook for A/B testing, and Mixpanel for event orchestration and implementation. Knowledge of statistical programming languages like Python or R, as well as data visualization tools like Looker, is also valuable.

When discussing A/B testing, focus on specific examples from your past roles. Describe the methodology you employed, the hypotheses tested, your approach to analyzing results, and how those results influenced a product's direction. Mention the tools you used and data-driven decisions based on your findings.

Statistical methods are fundamental in product analytics, allowing you to derive insights from data reliably. When answering, explain how you apply statistics in your analysis, such as understanding user behavior patterns or forecasting feature performance, ensuring your decisions are evidence-based.

Share your strategy for mentoring, which might include creating training sessions, developing resources, and providing hands-on guidance in implementing best practices. Highlight the importance of creating a supportive learning environment where team members feel comfortable asking questions and experimenting with analytics tools.

Outline the challenge, the analytical techniques you utilized, and how you navigated obstacles. Be sure to discuss the final outcomes and any insights that directly impacted product strategy, showcasing your expertise and problem-solving abilities.

Explain your method for prioritization, which could include collaborating with stakeholders to understand business objectives and using data-driven criteria to evaluate project impact. Emphasize the need for clear communication and alignment with overall business goals.

Discuss specific projects where you utilized Mixpanel for event tracking and analysis. Highlight your experience with event design, orchestration, and any impactful insights derived from your analyses that influenced product or business strategies.

Talk about your approach to data storytelling, which may involve tailoring your presentation style to your audience's preferences, using visual aids to emphasize key points, and simplifying complex data into easily digestible insights to drive informed decision-making.

Stress the importance of data quality by mentioning your practices for validating data integrity, continuously monitoring metric accuracy, and troubleshooting discrepancies, ensuring that your analyses are rooted in reliable and trustworthy data.

Reflect on a significant challenge and the specific steps you took to address it. Whether it was a data discrepancy or a communication barrier with cross-functional teams, detail the strategies you implemented and the positive resolutions that followed.

Share your enthusiasm for trends such as the integration of AI in data analysis or the increasing importance of personalization in user experience. Discuss how you plan to leverage these trends in your role at Treatwell to drive impactful change.