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Sr. Director, Affluent & Consumer Segments - job 15 of 20

Team Summary

The Consumer Card Product & Segments group manages the deployment and optimization of Visa’s core products base consisting of Credit, Debit and Prepaid payments solutions globally. The team is also responsible for the development and deployment of innovation across this product suite. To do this, we work in close partnership with Visa clients and key internal and external stakeholders across the globe. We are also a key part of the transition of conventional card-based solutions onto digital form factors, ensuring Visa payments solutions remain the market-leading way for consumers to spend their money and manage their payments across Visa’s global regions.

Visa Inc. is seeking a dynamic and visionary Senior Director to lead the development, and delivery of Visa's Affluent Consumer Segment strategy. This role is pivotal in driving the evolution of our offerings, from creating new, Ultra High Net Worth (UHNW)-focused propositions to refreshing our existing Mass Affluent product set. The ideal candidate will be a thought-leader, who has experience in and a hunger to 'roll up their sleeves' and get involved in new product development and go-to-market planning, and who has exceptional cross-functional stakeholder management skills and a proven talent for leading and inspiring teams.

Reporting to the VP, Card Products & Segments, the SD, Affluent & Consumer Segments will be responsible for initiatives across six broad areas of responsibility.

Key Responsibilities:

Strategic Leadership:

  • Develop and execute a comprehensive strategy for Visa's Affluent Consumer Segments – from Mass Affluent through to Ultra High Net Worth (UHNW).
  • Identify market opportunities and trends to drive innovation and growth within the Affluent Segment.
  • Work closely with executive leadership to align segment strategies in line with overall business objectives.

Product Development & Enhancement:

  • Lead the development of new, innovative UHNW propositions that meet the unique needs of this narrow but important consumer base.
  • Oversee the refresh and enhancement of existing Mass Affluent products to ensure they remain competitive and relevant.
  • Collaborate across the Product organization and with marketing, finance, risk, compliance and technology teams to deliver best-in-class solutions.

Stakeholder Management:

  • Foster strong relationships with internal and external stakeholders, including financial institutions, partners, and service providers.
  • Serve as a key spokesperson for the Affluent Segment, representing Visa at industry events and forums.
  • Ensure alignment and collaboration across various functions and regions to drive successful product launches and initiatives.

Team Leadership:

  • Lead and mentor a high-performing team of direct and dotted line reports, fostering a culture of innovation, collaboration, and excellence.
  • Provide guidance and support to team members, enabling their professional growth and development.
  • Drive accountability and performance through clear objectives and regular feedback.

International Focus:

  • Leverage significant international experience to drive global strategies and adapt them to regional markets.
  • Ensure a deep understanding of highly diverse market dynamics and industry landscapes as well as consumer behaviors and preferences across different geographies.

Future Segment Strategy planning and development

  • While the initial focus of this role will be on Affluent Segments, the role-holder will also need to plan for development of strategies to appeal to and drive Visa preference amongst.
     

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$175000 / YEARLY (est.)
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$150000K
$200000K

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What You Should Know About Sr. Director, Affluent & Consumer Segments, Visa

Are you ready to take your career to the next level with Visa Inc.? As the Sr. Director of Affluent & Consumer Segments, based in vibrant San Francisco, you'll be at the forefront of shaping Visa's future across the globe. In this exciting role, you'll lead the development and delivery of strategies tailored for our affluent consumers, including the elite Ultra High Net Worth individuals. The Consumer Card Product & Segments group thrives on innovation, where we manage Visa’s core credit, debit, and prepaid payment solutions, ensuring they seamlessly transition into the digital age. Here, you will collaborate closely with both internal teams and external partners to enhance our product offerings, driving impactful growth initiatives. Your strategic leadership will identify market opportunities and refine existing products while launching new solutions that resonate with our customers' needs. You'll be inspiring and guiding a high-performing, enthusiastic team who share your passion for excellence. If you thrive in dynamic environments, have exceptional communication abilities, and a proven track record in product development and cross-functional leadership, this might be the perfect role for you! Come join us and lead the way in defining how consumers manage payments, making a lasting impact on the way the world spends money.

Frequently Asked Questions (FAQs) for Sr. Director, Affluent & Consumer Segments Role at Visa
What are the responsibilities of a Sr. Director, Affluent & Consumer Segments at Visa?

The Sr. Director, Affluent & Consumer Segments at Visa is responsible for developing and executing a comprehensive strategy for the affluent consumer market, which includes both Mass Affluent and Ultra High Net Worth segments. This role involves product development, enhancement, stakeholder management, team leadership, and fostering international collaboration to adapt strategies across different markets.

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What qualifications are required for the Sr. Director, Affluent & Consumer Segments position at Visa?

Candidates for the Sr. Director, Affluent & Consumer Segments role at Visa should possess a solid background in strategic leadership and product development, particularly in financial services. A strong skill set in stakeholder management, cross-functional collaboration, and team mentorship is essential. An international perspective and understanding of market dynamics are also crucial for this position.

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How does the Sr. Director, Affluent & Consumer Segments contribute to Visa's product innovation?

The Sr. Director plays a pivotal role in driving Visa's innovation by identifying market trends and consumer needs in the affluent segment. This position leads the development of new propositions for Ultra High Net Worth individuals and ensures existing products remain relevant, thereby keeping Visa at the forefront of consumer payment solutions.

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What skills are crucial for success as a Sr. Director, Affluent & Consumer Segments at Visa?

Successful candidates for the Sr. Director, Affluent & Consumer Segments role at Visa should demonstrate strong strategic thinking, exceptional communication, and stakeholder management skills. The ability to lead and inspire teams, foster innovation, and adapt strategies to diverse markets is also vital for excelling in this role.

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What is the team culture like for the Sr. Director, Affluent & Consumer Segments at Visa?

The culture for the Sr. Director, Affluent & Consumer Segments at Visa is one of collaboration, innovation, and excellence. You'll be part of a high-performing team that values mentorship and professional growth, working together to achieve ambitious goals and deliver exceptional solutions to our customers.

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Common Interview Questions for Sr. Director, Affluent & Consumer Segments
Can you describe your experience with strategic leadership in a financial setting?

In your response, focus on specific examples of strategies you've developed and implemented, the outcomes achieved, and how your leadership contributed to those successes. Highlight your ability to align with overall business objectives and influence executive stakeholders.

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How do you approach product development for affluent consumer segments?

Discuss your process for identifying consumer needs, conducting market research, and developing innovative solutions. Emphasize collaboration with cross-functional teams and the importance of feedback to refine products based on real user insights.

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What methods do you use for stakeholder management?

Highlight your strategies for building strong relationships with stakeholders, including listening actively, communicating effectively, and fostering collaboration. Provide examples of how you've overcome challenges in stakeholder interactions to achieve shared goals.

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Can you provide an example of a product you successfully launched targeting affluent consumers?

Share a specific product launch story, detailing your role in development, strategies used for market entry, and how you measured success post-launch. Stress the importance of aligning with consumer expectations and market trends in your narrative.

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How do you foster a culture of innovation within your team?

Discuss initiatives you've led to encourage creativity and new ideas within your teams, such as workshops, feedback sessions, or brainstorming events. Highlight the importance of open communication and creating a safe space for experimentation.

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Describe a challenging project you've managed. How did you overcome the obstacles?

Provide a brief overview of a challenging project and identify the key obstacles faced. Discuss the strategies employed to navigate these challenges and how you ensured project completion while maintaining team morale and collaboration.

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What strategies do you utilize to stay informed about market trends and consumer behavior?

Talk about your methods for research and analysis, such as following industry publications, attending conferences, networking, and leveraging data analytics. Emphasize how you apply this knowledge to drive strategy and product development.

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How do you assess the performance of your team?

Explain your approach to monitoring performance, including setting clear objectives, holding regular check-ins, and providing constructive feedback. Include examples of how you've supported team members in their professional growth.

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How do you adapt strategies for different regions in an international role?

Highlight your awareness of diverse market dynamics and consumer preferences, detailing how you adjust strategies to resonate with local audiences. Provide examples of successful adaptations in your past roles.

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What motivates you to lead and develop new products for affluent consumers?

Share your passion for innovation and consumer empowerment, illustrating how creating valuable experiences for affluent consumers drives your ambition in product development. Connect your personal motivations to the company's mission.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 3, 2025

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