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Market Development Representative

ABOUT THIS POSITION

This Market Development Representative will be introduced to sales from the very basic selling skills through the advanced selling techniques. In this role, you will begin your Waystar career in training with our Client Support teams to gain a full understanding of our industry, our clients, and how we make a difference in our markets. The program will consist of in-depth sales/marketing training and experiences to get you ready for your sales career with Waystar. This role will work closely with the Sales Manager to implement strategic marketing and sales execution plans in order to achieve business objectives.

WHAT YOU'LL DO

  • This position is designed for the successful transition in to a sales career with Waystar 

  • Train and become highly knowledgeable of our products, operations, and industry 

  • In-depth understanding of sales and sales techniques 

  • Generate leads, prospect potential customers, and close new accounts 

  • Prepare action plans and schedules to achieve specific targets in an activity sales model 

  • Follow-up on new leads and referrals resulting from marketing activities 

  • Prepare presentations, proposals and sales contracts 

  • Build and manage relationships at all appropriate levels of accounts 

  • Communicate new product, service, initiative, and relevant information to new accounts 

  • Manage and oversee multiple daily sales tasks 

  • Establish territory strategy to improve market penetration 

  • Keep abreast of competitor's strengths and weaknesses 

  • Complete other responsibilities and functions as assigned 

WHAT YOU'LL NEED

  • Strong customer relationship skills 

  • Excellent verbal and written communication skills 

  • Passionate about building a successful career in sales 

  • Proven history of leadership roles (classroom; internships; extracurricular activities) 

  • Outgoing and a self-starter with strong organizational skills 

  • Ability to maintain a professional appearance and present a positive company image 

 

ABOUT WAYSTAR

Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.

Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers.  We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.

Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book™ surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar on Twitter.  

WAYSTAR PERKS

  • Competitive total rewards (base salary + bonus, if applicable)
  • Customizable benefits package (3 medical plans with Health Saving Account company match)
  • We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays
  • Paid parental leave (including maternity + paternity leave)
  • Education assistance opportunities and free LinkedIn Learning access
  • Free mental health and family planning programs, including adoption assistance and fertility support
  • 401(K) program with company match
  • Pet insurance
  • Employee resource groups

Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Average salary estimate

$50000 / YEARLY (est.)
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$60000K

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What You Should Know About Market Development Representative, Waystar

Are you ready to kick-start your sales career? Waystar, located in the vibrant city of Louisville, KY, is seeking a motivated Market Development Representative to join our dynamic team. In this role, you'll dive into the world of sales, learning everything from the fundamentals to advanced techniques that can propel your career forward. Starting with an immersive training program alongside our Client Support teams, you’ll gain a comprehensive understanding of our innovative healthcare payment solutions, discover our client needs, and learn how to effectively address them. As a Market Development Representative, you will be crucial in generating leads, prospecting potential customers, and closing new accounts. Collaborating closely with the Sales Manager, your creativity will shine as you develop and implement targeted marketing strategies designed to meet business objectives. With a focus on nurturing relationships at every level, you’ll be instrumental in communicating essential information to new accounts while keeping an eye on the competitive landscape. We’re looking for someone who’s passionate about building relationships, has strong organizational skills, and thrives in a fast-paced environment. If you’re excited to take the first step in your sales career with Waystar, apply today! We're dedicated to improving the financial experience of healthcare providers, and we can’t wait to have you on board to help enhance the patient experience.

Frequently Asked Questions (FAQs) for Market Development Representative Role at Waystar
What are the primary responsibilities of a Market Development Representative at Waystar?

As a Market Development Representative at Waystar, your key responsibilities include generating leads, prospecting potential customers, closing new accounts, and preparing presentations and proposals. You'll work closely with the Sales Manager to execute strategic marketing and sales initiatives to meet targeted objectives, ensuring a strong understanding of our products and the healthcare payments landscape.

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What qualifications are required for the Market Development Representative role at Waystar?

To succeed as a Market Development Representative at Waystar, applicants should possess strong customer relationship skills, excellent verbal and written communication abilities, and a passion for a sales career. Additionally, prior leadership experience in various settings, coupled with strong organizational skills and a self-starter attitude, will greatly enhance your candidacy.

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How does Waystar support the career development of its Market Development Representatives?

Waystar is committed to employee growth through extensive training programs designed for Market Development Representatives. You will receive in-depth sales and marketing training, as well as opportunities for continuous education and mentorship with experienced team members to ensure a successful transition into your sales career.

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What can a Market Development Representative expect from the training program at Waystar?

The training program for Market Development Representatives at Waystar is comprehensive and engaging. It includes learning about sales techniques, gaining in-depth knowledge of our healthcare payments platform, and building skills necessary for effective lead generation and relationship management. This foundational training sets you up for a successful career in sales.

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What is the company culture like at Waystar for a Market Development Representative?

Waystar fosters a positive, inclusive company culture that values diversity and embraces collaboration. As a Market Development Representative, you can expect a supportive work environment that emphasizes honesty, passion, and a fun atmosphere, which allows you to thrive as you start your sales career.

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Common Interview Questions for Market Development Representative
Can you describe your understanding of the sales process as a Market Development Representative?

In your response, outline the key stages of the sales process including prospecting, qualifying leads, presenting solutions, and closing deals. Discuss the importance of building customer relationships and adapting to their needs at each stage.

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How would you approach generating leads as a Market Development Representative?

Discuss specific strategies such as utilizing social media, networking, and engaging in community events. Highlight the importance of understanding the target market and researching potential customers to effectively reach out.

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What techniques would you use to manage your time effectively in this role?

Explain how you prioritize tasks by creating to-do lists, setting deadlines, and using tools like calendars or CRM systems to stay organized. Mention the balance of time spent on lead generation versus follow-ups and meetings.

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How do you handle objections from potential clients?

Provide a step-by-step approach that includes listening actively to their concerns, empathizing, clarifying the objection, and presenting solutions that align with their needs. Emphasize how adapting your approach can help build trust.

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What motivates you to succeed in a sales environment?

Share personal motivators such as the drive to meet targets, financial incentives, personal development opportunities, and making a positive impact on clients. Discuss how these motivators translate into your work as a Market Development Representative.

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Describe a time when you had to build a new relationship in a professional setting.

Outline the steps you took to establish rapport with a new colleague or client, emphasizing communication skills, empathy, and persistence while adapting to their unique needs and preferences.

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What is your experience with using technology in sales?

Discuss specific tools you have used or are familiar with, such as CRM software, email automation tools, and data analytics platforms. Highlight how these tools enhance your efficiency and effectiveness in selling.

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How do you stay updated on your industry and competitors?

Mention various methods such as subscribing to industry newsletters, participating in webinars, following thought leaders on social media, and actively engaging in professional networks to stay abreast of market trends and competitor activities.

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How would you describe Waystar's products to a potential client?

Focus on highlighting the key benefits of Waystar’s healthcare payments platform, such as how it simplifies the revenue cycle, improves financial performance, and ultimately enhances patient care by streamlining payment processes.

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Why do you want to work as a Market Development Representative at Waystar?

Articulate your interest in the company’s mission to improve healthcare payments and your belief in its values. Discuss your passion for sales and how the position aligns with your career goals and desire for growth within the company.

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The financial and administrative challenges facing healthcare providers are daunting. Waystar’s technology platform simplifies and unifies healthcare payments across the revenue cycle. We empower healthcare organizations to automate manual work, g...

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DATE POSTED
April 7, 2025

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