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Social Media Manager

We are a global, socially led creative agency, with unrivalled social media and influencer marketing expertise. With over 1,200 people in four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.

We’re proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Amazon MusicActivision and Adidas deliver some of their biggest and most innovative campaigns to date.

As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.

The Opportunity
Do you spend hours of your day on TikTok, IG Reels or YouTube Shorts?

Want to create award-winning work for one of the most iconic global brands?

How about turning a love for cutting-edge social media trends into your day job?

Are you highly organised and thrives in an always-on social landscape, creating ideas that stand out and connect brands with communities and culture?

We’re looking for a Social Media Manager to join our team, bringing bold ideas, sharp cultural insights and expert social know-how.

If you’re passionate about social and have experience with brands in banking and financial services, we want to hear from you.

With proven experience in-house or agency side, you’ll lead projects from brief to delivery, backed by strategic thinking, trends and data. You’ll own social planning, scheduling, content creation, trend spotting and creator partnerships, ensuring the brand’s presence stays fresh, relevant and engaging.

What You’ll Have Delivered Elsewhere

  • Lead day-to-day content management for multiple accounts, including ideation, approvals, creation, editing, and refinement, ensuring delivery at the pace of audience expectations while maintaining high creative standards.
  • Manage the planning and publication of long-term, medium-term, and reactive content calendars across social platforms.
  • Support the Editorial Director and Associate Editorial Director in developing content strategies, guidelines, and playbooks.
  • Provide expert cultural insight while overseeing the work and development of content creators and writers.
  • Manage and mentor a team of 3–5 content creators/writers, ensuring quality, consistency, and creative growth.
  • Collaborate with creative teams to support larger brand campaigns and activations.
  • Maintain strategic focus and continuously track, analyse, and optimise content performance to meet KPIs and engagement targets.


What Else Are We Looking For?

  • A decisive, insights-driven social media expert who thrives on turning ideas into action.
  • Brings structure and clarity to fast-paced, multi-stream projects, fostering strong collaboration across teams.
  • Known for generating impactful ideas quickly and making confident decisions under pressure.
  • Consistently delivers measurable results, balancing creative conviction with analytical thinking, always focused on what works and why.
  • Experienced in presenting content ideas to clients and internal teams, backed by strategic insights, trends, and data that influence decision-making.
  • Skilled across a range of content creation — from copywriting and editing to shooting TikToks, making memes, and staying ahead of cultural moments.

Our Culture and the Nice Stuff

Equity, Diversity and Inclusion runs in the water here at We Are Social. We are transparent about the changes that are needed, we are focused on making real strides, both internally and within the industry and we strive to truly be a workplace that represents, supports and advocates for ALL. Our Charter for Change in the UK  can be found here which details our focus areas across People, Work and Culture in 2025.

If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via recuitment@wearesocial.net

So let’s get to the good stuff,  we offer all those things you would naturally expect; 25 days holiday, pension scheme & life assurance. But what we love most is connection, so we have our WAS Passport and Work From Anywhere schemes which allow you to truly connect to colleagues all over the world! 

But what’s life around here really like day-to-day? Well, we ask our people regularly what they think about us/their role and here are some of the most common things they say:

  • I value my manager we have a good relationship
  • We love to ‘get social’ with the people I work with
  • Trusted to get on with the job, without ‘micro-management’!

If this all sounds like the place you have been waiting to find then apply now! What are you waiting for?

We Are Social Glassdoor Company Review
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CEO of We Are Social
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Nathan McDonald
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Social Media Manager, We Are Social

We Are Social is on the lookout for a passionate Social Media Manager to join our dynamic global team! If you spend hours scrolling through TikTok, IG Reels, or YouTube Shorts, why not channel that enthusiasm into creating award-winning content for iconic global brands? At We Are Social, we pride ourselves on being a creative agency that not only delivers innovative campaigns for clients like Amazon Music and Adidas, but also shapes cultural conversations across digital platforms. As a Social Media Manager, you'll steer projects from concept to execution, harnessing your deep industry insights and data-driven strategies to engage communities in meaningful ways. Your role will involve content management across various accounts, leading a vanguard of content creators, and crafting compelling narratives that resonate with audiences. You’ll also be responsible for planning and scheduling content that keeps our clients' social presence fresh and engaging. We value collaboration and creativity, where your bold ideas and cultural knowledge will shine. If you’ve got experience in social media management—especially in the banking and financial sectors—we want to hear from you. Come help us turn trends into transformative campaigns that make a real impact!

Frequently Asked Questions (FAQs) for Social Media Manager Role at We Are Social
What are the primary responsibilities of a Social Media Manager at We Are Social?

As a Social Media Manager at We Are Social, your primary responsibilities include leading the management of day-to-day content across multiple accounts, developing and implementing content strategies, planning and scheduling content calendars, and collaborating with creative teams to support larger brand activations. You'll also oversee a team of content creators and ensure that all content aligns with strategic goals and engagement targets.

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What qualifications do I need to apply for the Social Media Manager position at We Are Social?

To apply for the Social Media Manager position at We Are Social, you should have proven experience in social media management, either in-house or at an agency. Familiarity with the banking and financial sectors is a plus. Additionally, you should demonstrate strong leadership skills, analytical capabilities, and a knack for generating impactful ideas while managing multiple projects efficiently.

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How does the Social Media Manager role at We Are Social support brand campaigns?

The Social Media Manager at We Are Social plays a crucial role in supporting brand campaigns by collaborating with creative teams and driving content that aligns with campaign goals. This includes creating compelling narratives, planning content strategies, and tracking performance metrics to enhance engagement while ensuring that the brand message is consistently delivered across platforms.

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What is the work culture like at We Are Social for a Social Media Manager?

We Are Social fosters a collaborative and creative work culture, ideal for a Social Media Manager. Team members enjoy the freedom to foster strong relationships without the burden of micromanagement. The agency is dedicated to equity, diversity, and inclusion, ensuring that everyone feels valued and supported in their roles while connecting with colleagues worldwide.

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What growth opportunities exist for a Social Media Manager at We Are Social?

At We Are Social, as a Social Media Manager, you will find numerous growth opportunities. The role not only involves leadership and strategic decision-making responsibilities but also allows you to mentor and develop a team of content creators. By continuously analyzing content performance and industry trends, you will have the chance to innovate and expand your skills while contributing to transformative campaigns.

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Common Interview Questions for Social Media Manager
How do you approach content planning and scheduling as a Social Media Manager?

A successful approach to content planning and scheduling includes conducting thorough research on audience preferences and aligning content with brand objectives. I prioritize developing comprehensive content calendars that incorporate both long-term campaigns and reactive posts. Regular reviews and adjustments based on performance insights are crucial to maintaining relevance.

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What tools do you use for social media management?

In my experience, tools like Hootsuite, Buffer, or Sprout Social have been essential for social media management. These platforms help schedule posts, analyze engagement metrics, and monitor conversations across social channels, allowing for strategic decision-making and timely responses.

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Can you describe a time when you used data to drive strategy in social media?

Certainly! During a campaign for a financial service client, I analyzed a variety of metrics, including engagement rates and audience demographics. By identifying peak engagement times and popular content types, I adjusted our posting strategy, which resulted in a 40% increase in user engagement over three months.

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How do you stay updated on social media trends?

Staying updated on social media trends is vital for success. I regularly follow industry-leading publications, engage with thought leaders on platforms like Twitter and LinkedIn, and participate in webinars and online courses. Additionally, I monitor emerging trends on social platforms to ensure our strategies remain cutting-edge.

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What’s your process for managing and mentoring a team of content creators?

My process involves regular one-on-one meetings to understand each creator's strengths and challenges. I provide clear feedback and set collaborative goals, fostering an environment where creativity can flourish. Encouraging innovative contributions and celebrating successes together strengthens our team's dynamics and output quality.

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How do you handle negative feedback on social media?

Handling negative feedback requires a calm and thoughtful approach. I believe in addressing concerns promptly and professionally, acknowledging the issue while providing a solution where possible. This shows transparency and commitment to customer satisfaction, which often turns critics into advocates.

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Can you provide an example of a successful social media campaign you led?

One campaign that stands out was a product launch for a popular consumer tech brand. We created a multi-platform strategy that included teaser posts leading up to the launch, live content during the event, and follow-up engagement posts. This approach resulted in a 50% increase in online sales compared to previous launches.

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What strategies do you use to drive engagement on social media?

To drive engagement on social media, I focus on creating authentic and relatable content that resonates with our audience. Utilizing audience insights to craft personalized messages, leveraging interactive content like polls and quizzes, and encouraging user-generated content fosters a community atmosphere that enhances brand loyalty.

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What role does collaboration play in your work as a Social Media Manager?

Collaboration is at the heart of effective social media management. By working closely with creative teams, designers, and clients, we ensure that our content aligns with overarching campaign goals. Fostering open communication helps generate diverse ideas and paves the way for innovative content that captures audience attention.

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How do you measure the success of a social media campaign?

Measuring success requires analyzing a mix of quantitative and qualitative metrics. Key performance indicators like engagement rates, reach, and conversion rates offer valuable insights. Tracking audience sentiment through comments and shares also provides context that helps refine future strategies for even better results.

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We are a global socially-led creative agency, with unrivalled social media expertise. With over 1,100 people in 16 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ide...

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Full-time, remote
DATE POSTED
April 13, 2025

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