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CXO Specialist

Functieomschrijving

Wil jij een sleutelrol spelen in het optimaliseren van de klantbeleving en het verhogen van conversie? Heb je een scherp analytisch oog en een passie voor A/B-testen? Dan is dit jouw kans om een onmisbare schakel te worden binnen ons team!

Bij ons krijg je de unieke mogelijkheid om het CRO/CXO-vak naar een hoger niveau te tillen. We combineren data, UX en innovatie om klanten een soepele en prettige shopervaring te bieden. In onze work hard, play hard-cultuur wordt serieus gewerkt aan optimalisatie, maar altijd in een informele, open en behulpzame sfeer.

Als Conversie Optimalisatie Specialist vertaal je onze bedrijfsstrategie naar een sterke CXO-visie en breng je deze tot leven. Samen met drie UX/UI Designers en een Product Owner werk je aan strategische optimalisaties en test je continu verbeteringen. Je spot kansen, valideert hypotheses en ondersteunt het team in het opzetten en uitvoeren van experimenten.

Daarnaast werk je nauw samen met het Marketing Data Analytics-team om klantgedrag te analyseren en frictiepunten te elimineren. Dit is jouw kans om een enorme impact te maken en de testcultuur naar een hoger niveau te brengen!

Wat ga je verder doen?

  • Je vertaalt de bedrijfsstrategie naar een concrete CXO-strategie en voert de roadmap voor al onze labels uit;
  • Je analyseert klantfeedback en gedrag om verbeterkansen te signaleren en nieuwe optimalisaties te ontwikkelen;
  • Je ontwerpt, implementeert en analyseert A/B-testen en valideert hypotheses met data;
  • Je beheert de CXO-roadmap en stemt deze af met Product Owners;
  • Je zorgt voor een perfecte balans tussen esthetiek, gebruiksvriendelijkheid en conversie;
  • Je stelt KPI’s op om het succes van de CXO-strategie te meten en rapporteert de resultaten;
  • Je werkt samen met product owners, marketingteams, developers en analisten op onze locatie in Zwolle, met natuurlijk de mogelijkheid om deels thuis te werken.

Functie-eisen

  • HBO+ of academisch werk- en denkniveau;
  • 5+ jaar ervaring binnen CXO, bij voorkeur in e-commerce;
  • Sterke hands-on ervaring met A/B-testen en bekendheid met termen als Sample Size, MDE, Z-test en Bayesian;
  • Data-gedreven mindset en analytisch vermogen om conversieoptimalisatie naar een hoger niveau te tillen;
  • Goede communicatieve vaardigheden en het vermogen om teams te inspireren en te begeleiden.

Aanvullende informatie

  • Een flexibele werkplek in Zwolle: doorgaans 3 dagen op kantoor en 2 dagen thuis, met veel ruimte voor maatwerk;
  • Salaris passend bij jouw ervaring;
  • Secundaire arbeidsvoorwaarden zoals 10,5% vakantiegeld, 25 vakantiedagen, reiskosten- en thuiswerkvergoeding, pensioenregeling, winstdeling, fietslease of fietsplan en personeelskorting op onze Wehkamp webshop;
  • Mogelijkheid tot sporten in onze eigen sportschool.

Ben jij klaar om een verschil te maken en de klantreis te optimaliseren? Solliciteer nu en maak impact!

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CEO of Wehkamp
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Graham Harris
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What You Should Know About CXO Specialist, Wehkamp

Are you ready to step into a key role as a CXO Specialist at our vibrant team in Zwolle? If optimizing customer experiences and boosting conversion rates excites you, this is your chance! We’re looking for someone with a keen analytical eye and a passion for A/B testing to help us enhance our customer journey. You will play an essential part in translating our business strategy into an actionable CXO vision. Collaborating closely with a talented group of UX/UI Designers and a Product Owner, you'll focus on strategic optimizations, continuously testing improvements to create seamless shopping experiences for our customers. Your responsibilities will include managing the CXO roadmap, conducting in-depth analysis of customer feedback and behavior, and implementing A/B tests to validate your hypotheses. You'll also work hand in hand with our Marketing Data Analytics team to identify pain points and eliminate friction. Here, we firmly believe in a 'work hard, play hard' culture. While we take optimization seriously, you can expect an informal, supportive environment where your ideas matter. Join us and make a significant impact on our test culture and overall business success. Are you ready to optimize the customer journey and transform our approach to CXO? Apply now and be the driving force behind our success!

Frequently Asked Questions (FAQs) for CXO Specialist Role at Wehkamp
What are the responsibilities of a CXO Specialist at our company?

As a CXO Specialist with us, you will manage the CXO roadmap, translate our business strategy into actionable initiatives, and analyze customer data to identify optimization opportunities. You will design and execute A/B tests, work closely with UX/UI designers and product owners, and ensure a balance between aesthetics, usability, and conversion. Additionally, you will report on the success of these strategies through well-defined KPIs.

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What qualifications do I need to become a CXO Specialist in Zwolle?

To succeed as a CXO Specialist at our Zwolle location, you should possess a higher education degree (HBO+ or academic level) and have at least 5 years of relevant experience in CXO, ideally within e-commerce. Strong hands-on experience with A/B testing and an analytical mindset are essential to effective conversion optimization.

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How does collaboration work in the CXO Specialist role?

In the role of CXO Specialist, you will work collaboratively with a talented team of UX/UI designers, product owners, and marketing data analysts. Coordination is key as you’ll continuously validate and implement testing strategies and optimizations that align with the overall business objectives.

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What kind of work environment can I expect as a CXO Specialist?

We offer a flexible work environment with a mix of in-office and remote work—typically three days at our Zwolle office and two days from home. Our culture is all about hard work paired with a fun atmosphere, where innovation and openness are highly valued.

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What benefits come with the CXO Specialist position?

As a CXO Specialist, you will enjoy a competitive salary that matches your experience, along with secondary benefits such as 10.5% vacation pay, 25 vacation days, travel and home office reimbursements, a pension scheme, profit sharing, bicycle lease options, and exclusive staff discounts on our Wehkamp webshop.

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Common Interview Questions for CXO Specialist
Can you explain your experience with A/B testing as a CXO Specialist?

In your answer, highlight specific A/B tests you have designed and the outcomes they produced. Discuss your methodology in determining sample sizes and measuring success through metrics like conversion rates and customer engagement.

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How do you analyze customer feedback to improve the customer journey?

Discuss tools or methods you employ for gathering customer feedback, how you categorize this information, and then how you translate these insights into actionable strategies to enhance customer experience.

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Describe a successful project where you implemented conversion optimizations.

Provide a concrete example of a project where your optimizations led to measurable success. Explain your role, the strategies you implemented, and the quantifiable results achieved.

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What metrics do you consider most important as a CXO Specialist?

Talk about key performance indicators such as conversion rate, customer satisfaction score, and net promoter score. Explain how these metrics align with business objectives and influence your optimization strategies.

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How do you manage competing priorities and projects?

Share your approach to project management, including prioritization techniques, communication with stakeholders, and how you ensure alignment with broader business goals while maintaining deadlines.

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What strategies do you use to stay updated on industry trends?

Mention resources like industry blogs, webinars, networking events, and relevant literature. Discuss how staying informed has contributed to your effectiveness as a CXO Specialist.

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How do you ensure a balance between user experience and conversion rates?

Discuss your philosophy on UX vs. conversion and how you utilize user testing, feedback, and analytics to make informed decisions that serve both aspects effectively.

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Can you describe a time when you faced a challenge in your role as a CXO Specialist?

Share a specific challenge with context, what you learned from the experience, your approach to solving it, and the final outcome. This illustrates your problem-solving skills and resilience.

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How do you work with cross-functional teams in a CXO role?

Talk about your communication style and collaboration methods with designers, analysts, and marketing teams. Emphasize the importance of building relationships to enhance project outcomes.

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What is your approach to designing testing strategies?

Discuss how you identify hypotheses, determine your testing methods, select metrics for success, and ensure that your tests align with overall business objectives for maximum impact.

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DATE POSTED
April 10, 2025

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