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Product Marketing Manager

WorkWave is the leading provider of cloud-based software solutions to pest control, lawn care, commercial cleaning, and security guarding. Our team is what makes us special: We’re a group of makers, doers, creative thinkers, and we’re always looking for like-minded individuals to help us grow. 


As Product Marketing Manager, you will be responsible for go-to-market (GTM) strategies and tactics, including segmentation, market strategy and research, planning, thought leadership, content development, and product messaging activities for RealGreen by WorkWave. You will support the product and sales team in attaining critical goals such as leads, conversions, retention, and up-sell by creating and launching strategies for all product life cycle stages: discovery, planning, launch, post-launch, and end-of-life. You will be the expert on market need, buyer motivations, problem statements and effectively communicate these and other market intelligence to internal stakeholders such as the management team, marketing communications, customer support, product management, and sales.


WHAT YOU'LL DO:
  • Develop product positioning and messaging and ensure adherence through all marketing communications, corporate communications, sales and support channels.
  • Be RealGreen’s single point of contact for GTM activities with internal and external partners: sales, marketing communications, support, lead gen, web team, etc.
  • Create, manage, and implement plans to support product road-maps, including product launch, product enhancements, migrations, and end-of-life; ensure GTM plans support sales objectives and other KPIs.
  • Closely monitor and analyze competitors and their activity; create sales tools and other communications to position WorkWave against any competitive threat/value proposition.
  • Develop and launch ongoing surveys such as Net Promoter Score surveys to benchmark and track customer satisfaction.
  • Meet regularly with customers to understand their market problems and experience with WorkWave and communicate findings and recommendations to stakeholders.
  • Conceptualize and develop thought leadership and content marketing assets to increase product awareness and reputation: whitepapers, eBooks, articles, blog posts, infographics, etc.


WHAT YOU'LL BRING:
  • 5+ years of product marketing experience, preferably with experience in cloud-based software solutions
  • BS in business administration or marketing or equivalent experience 
  • Pragmatic Marketing, Sequent Learning Networks or equivalent certification in Product Marketing and/or Product Management preferred
  • Strong attention to detail and ability to handle multiple activities simultaneously
  • Strong written and verbal communication skills 
  • Ability to think strategically and implement with excellence
  • Adept in data analysis and identifying actions
  • Ability to interact with executive management
  • Excellent people and management skills with people from across the organization
  • Desire and commitment to support the product manager and sales team to achieve goals.
  • Strong commitment to collaboration with internal and external people and organizations.
  • Ability to understand technology solutions 


WHAT WOULD ALSO BE AWESOME:
  • Experience within the field service industries
  • Experience working within Salesforce
  • Openness to hosting customer webinars
  • Openness to occasional travel for company events and trade shows


$90,000 - $110,000 a year

WHAT YOU SHOULD KNOW ABOUT US:  

We are laid back but buttoned up. We offer a casual work environment and remote work flexibility and have a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers

• We care deeply and deliver service and solutions that make a real difference in the lives of our clients and their businesses

• We openly accept others as they are and build strong partnerships based on trust

• Teamwork and collaboration is key to help our colleagues and customers solve their challenges

• Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us! 


LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT: 

Join our Remote-First Global Work Community: WorkWave provides an innovative and dynamic remote-first Global Work Community that encourages growth, creativity, and collaboration. No matter what stage of your career or where you live, WorkWave is your place to be part of a global company with a startup feel, where your ideas matter and your growth is a priority. 


A GLOBAL COMPANY WITH A LOCAL PRESENCE:

 • We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired. Our teams are well versed at working collaboratively in a fully virtual environment.   

• Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey. We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming. 

• We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.  

• Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.

 

RELAX, WE'VE GOT YOU COVERED: 

Employees can expect a robust benefits package, including health and dental and 401k with company match

AND BEYOND...

Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays

• Up to 4 weeks paid bonding leave

• Tuition reimbursement

• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!

• 24/7 access to virtual medical care with Teladoc

• Quarterly awards based on peer nominations

• Regional discounts and perks

• Opportunities to participate in charitable events and give back to the community 

 

GROW WITH US: 

We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth

• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!

• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year 

 

JOIN OUR WINNING TEAM! 

10 Time winner of Best Place to Work in New Jersey by NJBiz!

• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine

• Recently named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)  

 

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!

 

WorkWave supports salary transparency, however please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position.

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David Giannetto
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What You Should Know About Product Marketing Manager, WorkWave

As a Product Marketing Manager at WorkWave, you'll find yourself in the heart of innovation, leading the charge with our go-to-market strategies for RealGreen. With a fantastic team behind you, your role will revolve around shaping product messaging, conducting market research, and crafting content that truly resonates with our audience. You’ll be the vital link between the product team and sales, developing strategies to drive leads and conversions from the ground up. Throughout the product life cycle—from discovery and planning to launch and beyond—you'll deploy your expertise to ensure our products not only meet market needs but exceed expectations. Your analytical skills will shine as you monitor competitors and adjust our strategies accordingly. Plus, you’ll be reaching out to customers regularly to glean insights that inform our product offerings. If you're passionate about creating messaging that makes an impact and foster strong relationships across various teams, WorkWave is the perfect place for you. Here, we value creativity, collaboration, and the drive to achieve remarkable results while making a tangible difference for our clients. Let’s innovate together and elevate the standard of excellence in cloud-based software solutions—apply now and let’s embark on this exciting journey together!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at WorkWave
What are the key responsibilities of a Product Marketing Manager at WorkWave?

The Product Marketing Manager at WorkWave is pivotal in developing go-to-market strategies, product messaging, and market research. You'll be responsible for aligning internal teams, executing product launches, and analyzing competitors to enhance our value proposition in cloud-based software solutions.

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What qualifications do I need to apply for the Product Marketing Manager role at WorkWave?

To be considered for the Product Marketing Manager position at WorkWave, candidates should have at least 5 years of product marketing experience, preferably with cloud-based software. A BS in business administration or marketing is required, and certifications in Product Marketing and Product Management are highly valued.

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How does WorkWave support professional growth for its Product Marketing Manager?

At WorkWave, we prioritize professional development for our Product Marketing Managers by providing access to extensive training resources, opportunities for role advancements, and a supportive environment that values intellectual curiosity and personal growth.

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What type of projects will I work on as a Product Marketing Manager at WorkWave?

As a Product Marketing Manager at WorkWave, you'll manage a variety of projects, including creating marketing communications, planning product launches, developing customer surveys, and producing thought leadership content to enhance product awareness and reputation.

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Is remote work an option for the Product Marketing Manager role at WorkWave?

Yes! WorkWave offers a remote-first work environment, allowing Product Marketing Managers the flexibility to work from home or collaborate in a hybrid setting. We believe in a healthy work/life balance and provide the tools needed for success in a virtual atmosphere.

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Common Interview Questions for Product Marketing Manager
Can you describe your experience with go-to-market strategies as a Product Marketing Manager?

When discussing your experience with go-to-market strategies, focus on specific instances where you successfully launched products, detailing the steps you took in market research, planning, and execution. Be sure to highlight measurable outcomes, such as increased sales or improved customer satisfaction.

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How do you approach market research in your role as a Product Marketing Manager?

Explain your systematic approach to market research, including methods for gathering insights from customers and analyzing competitors. Share examples of how your research influenced product positioning or marketing strategies at previous jobs, showcasing your analytical skills.

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What is your process for collaborating with cross-functional teams?

Discuss your strategy for building relationships across various departments such as sales, product management, and customer support. Highlight specific tools and techniques you use for communication and collaboration to facilitate teamwork and achieve shared goals.

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Can you give an example of a successful product launch you managed?

Be prepared to share a specific product launch story, including the objectives you set, your strategies to generate excitement, and how you measured success. Highlight any challenges you faced and how you overcame them to reach your goals.

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How do you ensure effective product messaging resonates with target audiences?

Talk about the importance of understanding buyer personas and customer needs for crafting effective messaging. Provide examples of how you've tailored messaging based on audience research and feedback to enhance product appeal.

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What metrics do you typically use to measure the success of your marketing campaigns?

Discuss key performance indicators (KPIs) such as conversion rates, lead generation, customer feedback, etc. Emphasize how you utilize data analytics to improve future campaigns based on measurable outcomes.

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How do you stay updated with industry trends and competitor activities?

Share methods for staying informed, such as following industry publications, attending webinars, and participating in professional networks. Explain how you analyze competitor activities to refine your marketing strategies.

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What role does customer feedback play in your product marketing strategy?

Discuss the importance of customer feedback in shaping your marketing approach and outlined specific steps for gathering and analyzing feedback. Highlight how actionable insights from customers have informed past campaigns or product improvements.

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How do you develop content marketing assets to support product awareness?

Describe your content development process, from ideation to execution. Provide examples of content types you’ve created—like blog posts or whitepapers—and how they have successfully raised awareness or educated the audience about products.

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Can you explain your experience with tools and technologies relevant to product marketing?

Highlight any marketing tools and software you've used in past roles, such as CRM systems, email marketing platforms, or analytics tools. Discuss how these technologies helped streamline your workflow and improve campaign effectiveness.

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WorkWave's mission is to empower service-oriented companies to reach their full potential through scalable, cloud-based software solutions that support every stage of their business life-cycle.

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DATE POSTED
April 18, 2025

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