Email Digital Marketing Analyst - Turkey

The Email Digital Marketing Analyst at World Business Lenders is primarily responsible for monitoring and analyzing lead quality, optimizing email marketing campaigns, and supporting ongoing marketing initiatives. This includes executing A/B testing, managing audience segmentations, and utilizing HubSpot for automation and data analysis.

Candidates must have at least 3 years of experience in digital marketing, with a strong focus on email marketing. A hands-on background with Google Analytics, Google Ads, and HubSpot automation is essential, along with the ability to analyze data and derive actionable insights for campaign enhancements.

Yes, the Email Digital Marketing Analyst role at World Business Lenders is a 100% remote position, catering specifically to candidates in Turkey, LATAM, and India. This allows you to work in a flexible environment while contributing to a global effort.

An Email Digital Marketing Analyst at World Business Lenders should be adept in using HubSpot for campaign automation, Google Analytics for tracking conversions, and Google Ads for measuring ROI. Familiarity with Google Tag Manager and audience segmentation techniques is also important.

The work environment at World Business Lenders is supportive and collaborative, emphasizing communication and teamwork. As a fully remote position, the company promotes a culture where flexibility is valued, allowing you to integrate your personal and professional life.

When answering this question, detail specific campaigns where you played a key role. Explain your approach to optimization, A/B testing, and the results achieved, showcasing your analytical skills and how you've utilized data to drive improvements.

Discuss the importance of key metrics such as open rates, conversion rates, and ROI. Explain how you use Google Analytics and Google Ads to gather data and the steps you take to analyze this information for future improvements.

Share your process for identifying different audience needs and how you tailor your messaging accordingly. Discuss the importance of creating targeted campaigns and the impact it has on engagement and conversion rates.

Explain your approach to A/B testing, including the variables you test, how you determine success, and the changes you made based on test results. Mention how this process contributes to optimizing overall campaign effectiveness.

Detail your experience with HubSpot automation features, workflow creation, and its reporting capabilities. Highlight how you leverage HubSpot to enhance campaign efficiency and streamline marketing efforts.

Be honest about the challenges you faced and approach this as a learning experience. Talk about the metrics you reviewed, the adjustments you made, and the improvements that followed, illustrating your problem-solving abilities.

Discuss any blogs, webinars, or online courses you follow to stay current. Mention the importance of continuous learning in the rapidly evolving digital landscape and how you apply new insights to your work.

Detail your approach to crafting compelling subject lines, including A/B testing, personalization strategies, and analyzing past performance. Emphasize how a strong subject line can significantly impact open rates.

Talk about your organizational strategies and tools you use to manage time effectively. Emphasize the importance of communication and setting clear deadlines with team members.

Share your passion for digital marketing and how WBL's mission resonates with you. Express your eagerness to contribute to the success of small businesses and how you can leverage your skills to make a meaningful impact.