Campaign Manager (12 month FTC)

As a Campaign Manager at DEPT®, your main responsibilities will include creating and executing customer-facing Lifecycle & Programmatic Marketing campaigns, developing high-quality creative assets, collaborating with various teams for audience segmentation, and ensuring the successful execution of campaigns across eBay's marketing channels. You'll also be tasked with reporting on campaign performance, optimizing strategies based on data insights, and managing project timelines.

For the Campaign Manager position at DEPT®, candidates should have at least 3 years of experience in digital marketing, particularly in CRM and owned channels. Familiarity with e-commerce and online retail marketing is essential, and a relevant university degree is a plus. Additionally, passion or experience in categories like Fashion or Collectibles will enhance your application.

The Campaign Manager at DEPT® contributes to eBay's growth by driving the adoption, engagement, and retention of users through strategically crafted marketing campaigns. By leveraging customer data to create personalized experiences, the Campaign Manager ensures campaigns resonate with targeted audiences, ultimately increasing overall customer lifetime value (CLV) and supporting eBay's strategic growth areas.

At DEPT®, the work environment is collaborative and innovative, allowing the Campaign Manager to engage with colleagues across various locations and departments. The role offers flexibility with a hybrid working policy, enabling employees to thrive in both remote and in-office settings. With a focus on creativity and forward-thinking, DEPT® fosters a culture where ideas can flourish.

DEPT® provides numerous opportunities for growth for a Campaign Manager, including access to training, development programs, and certifications to hone your skills further. The company promotes a culture of learning and innovation, encouraging employees to take initiative and experiment with new ideas to enhance their careers.

To answer this question effectively, highlight specific examples of your experience in digital marketing, particularly related to CRM channels like email and push notifications. Discuss campaigns you've executed, the strategies used, and the results achieved, emphasizing how this aligns with the role of Campaign Manager at DEPT®.

When discussing customer segmentation strategies, outline your process for analyzing customer data and defining target audiences based on behaviors, preferences, and demographics. Explain how you would collaborate with teams to utilize segmentation when crafting marketing campaigns at DEPT®.

Focus on key performance indicators (KPIs) such as conversion rates, customer engagement, and return on investment (ROI). Here, you can elaborate on how understanding these metrics would inform your decisions as a Campaign Manager and optimize future campaigns at DEPT®.

Share a specific example where you successfully managed a complex marketing campaign. Discuss your project management skills, how you coordinated with different teams, overcame challenges, and ensured a seamless execution, showcasing abilities that would be beneficial as a Campaign Manager at DEPT®.

Discuss the importance of putting the customer at the forefront of your strategies. You can share your methods for gathering customer insights, A/B testing ideas, and incorporating feedback into campaign designs to bolster engagement and satisfaction.

Talk about the types of creative assets you’ve worked on, such as email designs, promotional graphics, or video content. Explain how these assets were aligned with campaign objectives and how they contributed to engagement, illustrating your creativity and attention to detail.

Highlight your experience running A/B tests to determine campaign effectiveness. Discuss the hypotheses you tested, methodologies used, and how data-driven insights from A/B testing shaped your strategies and improved campaign outcomes.

Share your methods for staying informed about the latest trends in digital marketing, such as attending webinars, following industry leaders on social media, or being part of relevant professional groups. This approach demonstrates your commitment to continuous learning in an ever-evolving field.

Discuss your collaborative approach when faced with disagreements. Emphasize the importance of open communication, active listening, and seeking common ground to foster a positive work environment and to achieve campaign objectives together.

Here, express your passion for marketing and how seeing the direct impact of your strategies on customer engagement and business growth motivates you. Share personal experiences that show your enthusiasm and dedication to driving success in the Campaign Manager position at DEPT®.