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Senior CRM Specialist

We Are Redefining How People Approach Their Health


ZOE is the science and nutrition company leading a movement to transform the health of millions.


We exist because the food we eat is making us sick. Most of what we are taught about food is wrong.


ZOE runs the world’s largest nutrition science study to find scientifically proven solutions.

Our randomized controlled trial of ZOE proves that if you eat the right food for your body, you can feel healthier in weeks and be on track for more healthy years.


ZOE can change the way you eat, feel, and live. We host world-leading scientists on our podcast and bring proven science to your plate with Daily30+, our 30+ plant supplement.


Over 100,000 people rely on ZOE Membership, our personalized nutrition program, to make smarter food choices. ZOE Membership turns complex science into clear step-by-step actions, helping you improve your health with every meal.


ZOE means life — and you can change your life with food.


Visit our career page and become a ZOEntist 🚀


💼 About the Role


At ZOE, we’re on a mission to improve the health of millions through personalised nutrition. As we continue to grow, we’re looking for a Senior CRM Specialist with deep technical expertise in Braze to take our customer communications to the next level.

CRM is at the heart of our growth strategy, and in this role, you’ll play a key part in shaping how we engage with our members, from lifecycle marketing to transactional communications. You’ll build and optimize our email notifications, train colleagues, and collaborate closely with our product teams to enhance the entire customer journey.


What you will...
  • Own the day-to-day operations of our CRM communications across lifecycle, marketing and transactional touch points.
  • Optimize key metrics like open rates, click-through rates, and engagement while ensuring strong deliverability.
  • Be our in-house Braze expert - driving best practices, troubleshooting, and making sure we get maximum value from the platform.
  • Collaborate with Growth & Analytics teams to enhance triggering, data storage and measurement in Braze.
  • Lead the migration of all transactional emails from Mailgun to Braze
  • Empower teams by training and enabling colleagues to self-serve in Braze
  • Manage multiple projects in a fast-paced, high-growth environment with confidence and efficiency.
  • Work closely with stakeholders across different departments, keeping communication clear and productive.


What we are looking for
  • Braze expertise - You have 3+ years of hands-on experience leveraging Braze for impactful customer communications.
  • Attention to Detail -
  • Experimentation - You are well-versed in operationalizing complex A/B testing in Braze and analyzing results
  • Multichannel experience - You've built and optimised campaigns across email, push notifications, in-app messages, and SMS.
  • Customer-first approach – You put members at the centre of your work, ensuring thoughtful and engaging experiences.
  • Collaboration & communication – You work well with cross-functional teams and can confidently engage with senior stakeholders.
We know that great candidates don’t always check every box, so if you’re excited about this role and bring relevant skills and experience, we’d love to hear from you!


📢 Hiring Process
  • 📞 Initial Call with Talent Acquisition Partner (15 minutes) - This brief call will give you the opportunity to learn more about the role, the company, and the expectations for the position.
  • 👥 Hiring Manager Screen (60 minutes) - In this interview, you’ll meet with the Hiring Manager to assess your experience and skills, ensuring that you’re a strong fit for the role. We’ll focus on evaluating your expertise in CRM systems, strategies, and how you can contribute to the team.


The experience, skills, and attributes listed above reflect what we believe will contribute to success in this role. If you're passionate about ZOE and the opportunity, but don't meet 100% of the criteria, we still encourage you to apply. We are committed to supporting growth and are happy to offer upskilling opportunities where possible.


Compensation Philosophy

At ZOE, we are committed to offering competitive and equitable compensation that reflects the value of each role and aligns with regional labor market standards. Our approach to compensation goes beyond just base salary — we offer a comprehensive package that includes base pay and stock options, ensuring that every team member is rewarded for their contributions to the company’s growth and success.


We believe that building a thriving team requires not only providing fair and competitive compensation but also fostering an environment where success is shared collectively. Our total compensation package is designed to support the well-being of our employees, recognise their individual contributions, and empower them to grow alongside ZOE.


Benefits & Perks

At ZOE we understand the significant role our benefits play in motivating, inspiring and safeguarding our employees' well-being. Our benefits strategy is thoughtfully designed to echo our mission and values, recognising the diverse needs arising from different life stages of our ZOEntists.


Our approach to benefits takes an inclusive and flexible view of both personal and professional growth. From competitive health insurance and wellness packages to inclusive parental policies, building connection, and tailored professional development programs, we've got you covered.


At ZOE, we continue to build a benefits package that invests in our team members’ long-term personal and professional growth and wellbeing, adding to this list as it evolves.


Equal opportunities

 We are committed to fostering a diverse and inclusive team where every individual can bring their authentic self to work. We believe that this is key to our success and are dedicated to positively impacting the tech industry. As part of our commitment to equal opportunities, we encourage candidates from underrepresented backgrounds to apply. We ensure a respectful and inclusive environment for all and do not discriminate on the basis of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability, or age. If you require any accommodations during the interview process, please feel free to inform us, and we will make every effort to support your needs.

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What You Should Know About Senior CRM Specialist, Zoe

At ZOE, we’re redefining how people approach their health and nutrition, and we're searching for a passionate and experienced Senior CRM Specialist to join our dynamic team in the UK or EU remotely. As a part of ZOE, you'll be at the forefront of a movement that transforms the health of millions through personalized nutrition. This role is pivotal to our growth strategy, where your deep expertise in Braze will help shape the way we communicate with our members. Your responsibilities will span from optimizing lifecycle and transactional communications to empowering your colleagues with training on best practices. With a focus on improving metrics like open rates and engagement, you will collaborate with cross-functional teams to ensure a seamless customer journey. You’ll also have the opportunity to lead the migration of our transactional emails to Braze, driving maximum value from this platform. If you're someone who thrives in a fast-paced environment and has a customer-first mindset, we want to hear from you! At ZOE, not only do you get to work on impactful projects, but you’ll also be part of a company that values diversity, well-being, and continuous learning. Let’s change the way people eat, feel, and live together!

Frequently Asked Questions (FAQs) for Senior CRM Specialist Role at Zoe
What are the key responsibilities of a Senior CRM Specialist at ZOE?

As a Senior CRM Specialist at ZOE, your main responsibilities will include managing the day-to-day operations of our CRM communications, optimizing key metrics like open and click-through rates, and serving as the in-house Braze expert. You will collaborate with various teams to significantly enhance the customer journey through effective email notifications and transactional communications.

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What qualifications do you need to become a Senior CRM Specialist at ZOE?

To qualify as a Senior CRM Specialist at ZOE, you should have at least 3 years of hands-on Braze experience, a keen eye for detail, and a track record of optimizing multichannel campaigns across various platforms. A strong customer-first approach and the ability to collaborate effectively with cross-functional teams are also essential.

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How does ZOE support employee growth and development for Senior CRM Specialists?

ZOE is committed to employee growth and supports Senior CRM Specialists through structured training programs and upskilling opportunities. The company fosters a culture of continuous learning, encouraging team members to develop new skills and enhance their knowledge in the area of personalized nutrition and CRM strategies.

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What impact does a Senior CRM Specialist have on ZOE's customer engagement?

A Senior CRM Specialist at ZOE plays a critical role in shaping customer engagement by optimizing communication strategies. Your work ensures that members receive tailored messages that resonate with their needs, enhancing their overall experience and fostering loyalty to our mission of improving health through personalized nutrition.

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What benefits does ZOE offer to its Senior CRM Specialists?

At ZOE, Senior CRM Specialists enjoy a competitive compensation package that includes not only a base salary but also stock options. Additionally, the company provides a comprehensive benefits program that includes health insurance, wellness initiatives, and support for personal and professional development, ensuring a balanced work-life experience.

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Common Interview Questions for Senior CRM Specialist
Can you explain your experience with Braze and how it applies to CRM?

In answering this question, highlight your hands-on experience with Braze, detailing specific campaigns you've executed. Discuss how you optimized communication strategies and provided measurable results like increased engagement or conversion rates within previous roles.

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How do you prioritize tasks in a fast-paced environment?

Discuss your time management strategies, emphasizing tools or methodologies you utilize, such as Agile or Kanban. Providing examples of how you've managed multiple projects simultaneously with successful outcomes can showcase your capability in this area.

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What approaches do you take to improve email open and click-through rates?

Share specific tactics you've implemented to enhance email performance, such as A/B testing subject lines, optimizing send times, or segmenting your audience. Discuss any metrics or successes that demonstrate your effectiveness in this area.

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How have you collaborated with cross-functional teams in previous positions?

Offer insights into your communication style and team dynamics by providing concrete examples of successful cross-functional projects. Discuss how collaboration led to innovative solutions or improved customer engagement strategies.

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What role does customer feedback play in your CRM strategies?

Answer with the importance of customer feedback in optimizing CRM strategies. Discuss how you've utilized feedback to adapt communication strategies, improve customer journeys, or pivot marketing efforts based on insights obtained from members.

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Describe a challenging CRM project you've handled and how you overcame obstacles.

Detail a specific project, the challenges faced, and the steps you took to overcome them. Highlight your problem-solving capabilities and how you leveraged team support or tools like Braze to successfully complete the project.

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What metrics do you focus on to measure the success of a CRM initiative?

Articulate the key metrics you track, such as open rates, click-through rates, conversion rates, and overall customer engagement. Emphasize your analytical skills in interpreting these metrics to adjust strategies and enhance customer experience.

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How do you ensure that your communications align with customer preferences?

Discuss your approach to understanding customer preferences, which may include data analyses, customer segmentation, and personalization strategies. Showcase how this alignment improves engagement and builds brand loyalty.

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Can you talk about a successful A/B test you've conducted?

Provide a detailed account of the A/B test, the hypothesis you were testing, the results obtained, and what changes were made based on the findings. This will showcase your data-driven decision-making abilities.

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What is your philosophy on continuous improvement in CRM?

Explain how continuous improvement is essential for CRM strategies. Emphasize the importance of gathering data, learning from past campaigns, and evolving communication strategies to adapt to fast-changing customer needs and market conditions.

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DATE POSTED
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