Senior Regional Marketing Manager

As a Senior Regional Marketing Manager at 10x Genomics, you'll lead the development and execution of comprehensive marketing strategies tailored to the AMR region, promoting our groundbreaking single cell and spatial technologies. This involves conducting market research, crafting effective campaigns, and collaborating with stakeholders to generate leads and drive business objectives. You'll also track and analyze the effectiveness of marketing initiatives to report on performance.

The Senior Regional Marketing Manager role at 10x Genomics requires a bachelor's degree in Biology, Biochemistry, Marketing, Business, or a related field alongside a minimum of eight years of relevant work experience. Candidates should possess strong knowledge of single cell and spatial technologies, as well as a proven track record in field marketing within the life sciences industry.

Scientific knowledge is crucial for the Senior Regional Marketing Manager at 10x Genomics. The role demands a strong understanding of genomics and its applications to develop effective marketing strategies and resonate with researchers and scientists. This background enables you to confidently engage with experts in the field and accurately promote our products.

Success as a Senior Regional Marketing Manager at 10x Genomics hinges on several key skills: strategic thinking, creativity, strong organizational abilities, and excellent communication skills. Additionally, you should have a solid grasp of customer segmentation and a keen understanding of the sales pipeline to help drive funnel conversion rates effectively.

At 10x Genomics, a Senior Regional Marketing Manager has numerous opportunities for career growth. The role not only offers significant responsibilities in shaping marketing strategies but also lays the groundwork for potential advancement into senior leadership positions within the marketing or broader business development area, especially as you develop strong relationships across the organization.

When answering this question, focus on specific campaigns you've led, the strategies implemented, and the outcomes achieved. Highlight your understanding of the life sciences landscape, discussing how you identified target audiences and crafted messages that resonate with them.

Explain the tools and metrics you've employed to measure campaign success, such as conversion rates, engagement metrics, and feedback from sales teams. Discuss how you incorporate these insights to refine future marketing strategies.

Detail your approach to building relationships with industry experts and stakeholders. Emphasize the importance of trust, open communication, and collaboration in ensuring your marketing initiatives are well-received and effective.

Your answer should reflect your relevant experience, skills, passion for life sciences, and how they align with 10x Genomics' mission. Tailor your response to showcase how your background uniquely equips you for this position.

Demonstrate your organizational skills by discussing your time management strategies and any tools or techniques you use to prioritize tasks and ensure successful project delivery, even under pressure.

Share a detailed account of a successful campaign, highlighting the objectives, your strategic approach, the implementation process, and the measurable outcomes that demonstrate its success.

Articulate your understanding of market research's critical role in informing strategy decisions, from understanding customer needs to identifying trends. Illustrate how you've used market research insights to shape your marketing initiatives.

Provide a specific instance where you had to pivot your strategy. Explain the situation, the feedback received, your thought process, and the adjustments made, showcasing your flexibility and responsiveness to market dynamics.

Discuss your understanding of the regulatory landscape in the life sciences and how you stay updated on compliance requirements. Focus on how you incorporate these considerations into your campaign planning and execution.

Share your creative ideas for marketing genomic technologies, emphasizing strategies that could attract attention in a competitive landscape, such as leveraging digital marketing, social media engagement, and community building among researchers.