Junior Paid Search (SEA) Consultant - job 1 of 2

As a Junior Paid Search (SEA) Consultant at DEPT®, your primary responsibilities include translating client objectives into detailed strategies, setting up targeted SEA campaigns, analyzing results, and making necessary adjustments to optimize performance. You'll also focus on automating campaigns and presenting comprehensive performance reports to your clients, all while maintaining a consultative approach.

To qualify for the Junior Paid Search (SEA) Consultant role at DEPT®, you'll need at least one year of experience with SEA, especially with Google Ads and Microsoft Ads, along with proficiency in Google Analytics. A background in digital marketing is also essential, as well as having strong analytical skills and the ability to communicate complex data clearly.

At DEPT®, a Junior Paid Search (SEA) Consultant can expect a vibrant working environment that fosters creativity and autonomy. With a welcoming team that values collaboration, you'll find yourself surrounded by friendly colleagues who support your growth and development. Plus, the option to work in a hybrid model provides flexibility that suits your lifestyle.

Working at DEPT® as a Junior Paid Search (SEA) Consultant, you’ll enjoy a range of benefits including health and wellness contributions, a monthly public transport card, and profit-sharing bonuses at year-end. Additionally, you’ll have access to private health insurance and resources to foster your professional growth, like training and development opportunities.

DEPT® places great importance on creating an inclusive workplace where everyone, including Junior Paid Search (SEA) Consultants, has the opportunity to thrive. The company actively seeks diverse candidates and encourages applicants from all backgrounds to apply, irrespective of whether they meet every single requirement. This culture aims to support everyone’s success and innovation.

When answering this question, focus on specific campaigns you've run, highlighting the tools used like Google Ads or Microsoft Ads, your role in strategy development, execution, and how you measured success through analytics. Include any challenges faced and how you overcame them to illustrate your problem-solving abilities.

Discuss your methodical approach to analyzing SEA campaign performance, emphasizing the importance of data interpretation. Talk about the key metrics you focus on, how you use insights to adjust campaigns, and your process for preparing performance reports for clients.

Share your understanding of automation tools available in the SEA landscape, and how they can optimize efficiency. Provide real examples showcasing situations where automation made a significant impact on campaign performance, and how you use it to free up time for strategic planning.

Your response should show a commitment to continual learning. Mention resources such as blogs, webinars, industry conferences, and online courses that you regularly engage with. Highlight how this knowledge helps you implement innovative strategies for clients.

Provide a specific example that demonstrates your problem-solving and communication skills. Detail the issue, your thought process in approaching it, and the resolution. This showcases both your analytical abilities and client-handling expertise.

Emphasize key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend that you rely on to evaluate success. Discuss how you use these metrics to continuously optimize campaigns and achieve client objectives.

Talk about your approach to simplifying complex information, such as using visual aids, straightforward language, and summaries to clarify results. Mention the importance of aligning the presentation with the client’s understanding and objectives.

Share your insights on current industry challenges, such as increased competition and algorithm changes. Discuss how these challenges affect client strategies and emphasize the importance of adaptability and strategic thinking in overcoming them.

Explain your organizational skills and methods for prioritizing tasks. Whether using project management tools, setting clear deadlines, or maintaining open communication with clients, make sure to illustrate your capacity to manage time effectively.

Convey your enthusiasm for the role and your alignment with DEPT®'s culture. Highlight your relevant experience, skills, values, and how they would contribute to the team while reinforcing your eagerness to grow and learn within the vibrant work environment DEPT® offers.