Director, Global Demand Generation (NYC, Minneapolis, or London)

The Director, Global Demand Generation at Datasite is responsible for leading the development and execution of comprehensive demand generation strategies that align with the overall business objectives. This includes managing multi-channel campaigns, driving high-quality lead generation, and collaborating with sales teams to provide necessary tools and insights. Data analysis plays a pivotal role, as the director must utilize analytics to optimize campaign performance continually.

Candidates for the Director, Global Demand Generation role at Datasite should have a minimum of 10 years of experience in B2B demand generation marketing, demonstrating a proven history of driving pipeline growth and revenue. A strong understanding of funnel marketing, marketing automation platforms, and CRM systems is essential. Overall, excellent communication skills and the ability to collaborate effectively with cross-functional teams are critical to success in this role.

In the Director, Global Demand Generation role at Datasite, you will oversee various marketing channels as part of campaign execution. These include email marketing, content marketing, social media outreach, paid advertising, webinars, and events. An integrated approach will be key to maximizing engagement and driving leads.

The Director, Global Demand Generation at Datasite plays a crucial role in collaborating with sales and inside sales teams. You'll be instrumental in providing them with the necessary tools, insights, and content. This partnership ensures that the sales teams have all they need to convert leads into successful deals, amplifying the efficiency of the organization.

The salary range for the Director, Global Demand Generation at Datasite varies based on geographic location, skills, qualifications, and experience. Currently, it's estimated to be between $165,720.00 to $289,680.00. Exact offers may vary, reflecting the candidate's unique background and the role's demands.

When answering this question, emphasize specific campaigns you've executed, the channels used, and the results achieved. Highlight your strategic thought process and how you tailored each channel for optimal engagement, showcasing your ability to drive revenue through effective demand generation.

It's vital to speak to various metrics such as conversion rates, lead quality, cost per acquisition, and return on investment (ROI). Express your ability to leverage analytics in assessing campaign performance and adjusting strategies based on data-driven insights to ensure continuous improvement.

Describe the strategies you employ to foster collaboration, such as regular meetings, shared goals, and feedback loops. Discuss how you provide sales teams with the content they need and how you stay in tune with their feedback to adjust marketing initiatives to better assist them.

Mention specific tools you've used, such as HubSpot, Marketo, or Google Analytics. Highlight how you've utilized these tools for improved campaign execution and measurement, ensuring that the interviewer understands your hands-on experience and technical proficiency.

When providing an example, outline the campaign objective, strategy employed, the channels utilized, and the results achieved. Focus on your specific contributions and the innovative tactics you implemented to generate quality leads and drive pipeline growth.

Discuss your systematic approach to analyzing data post-campaign, including identifying trends and areas for improvement. Emphasize your ability to make informed decisions based on data, and how you adjust your strategies accordingly to maximize future campaign effectiveness.

In your response, mention your strategic process for budget allocation considering ROI, campaign priorities, and performance metrics. Talk about how you monitor campaign spending relative to results and make necessary adjustments to ensure you get the most value from your budget.

Here, detail your experience with ABM strategies, emphasizing your approach to identifying key accounts, personalizing marketing efforts, and collaborating closely with sales to drive engagement with target accounts. Showcase how ABM has positively impacted your previous campaigns.

Express your commitment to continuous learning through industry publications, webinars, and networking with peers in the field. Highlight any relevant professional development activities like conferences or certifications that help you stay ahead of trends in demand generation marketing.

Prepare to share specific innovative ideas or strategies that set you apart from other candidates. Discuss how you could leverage your background or experiences to bring fresh perspectives and drive significant results for Datasite’s demand generation initiatives.