SEO Lead Analyst

As an SEO Lead Analyst at 2U, your responsibilities include driving SEO strategy across multiple sites, setting project goals, monitoring performance, and collaborating with various internal teams to enhance SEO practices. You will oversee the use of analytics tools such as BrightEdge and Google Analytics, conduct competitor analyses, and develop training materials to educate your teams on SEO best practices, ensuring everyone is aligned with the latest trends.

To be considered for the SEO Lead Analyst role at 2U, you should have a Bachelor's degree in a business, data, or communications-related field, although a graduate degree is a plus. You’ll also need over 7 years of SEO experience, with a proven track record of executing scalable tactics and advocating for organic search within your previous organization.

In the role of SEO Lead Analyst at 2U, you will utilize various tools like BrightEdge, Google Analytics, Internal Dashboards, and Search Console. These tools will help you analyze portfolio-wide SEO performance, monitor key metrics, and highlight areas for improvement, enabling you to make data-driven decisions.

At 2U, the growth of our SEO Lead Analysts is a priority. We provide opportunities for career advancement through continuous learning, offering access to resources that keep you updated on industry trends. Additionally, our collaborative environment allows for skill-sharing sessions, enabling you to train and educate other teams on SEO principles, enhancing your leadership skills.

The team culture at 2U is vibrant and inclusive. We pride ourselves on being fun, casual, and professional while maintaining productivity. You'll collaborate with diverse individuals who are passionate about education and committed to fostering a supportive environment. We believe a strong team culture is essential in driving meaningful change in higher education.

To effectively answer this question, share specific strategies you've implemented, like optimizing on-page elements, enhancing content quality, and building high-quality backlinks. Discuss any data-driven methods you've used to analyze performance and adjust strategies accordingly.

When addressing this question, describe a particular SEO project in detail, focusing on your role, the challenges faced, and the results achieved. Highlight metrics that demonstrate the impact of your work, such as increased organic traffic or improved conversion rates.

To respond effectively, mention specific resources you rely on, such as industry blogs, forums, webinars, or professional groups. Discuss how applying the latest insights has influenced your SEO strategies in previous roles.

Discuss the specific tools you are experienced with, such as Google Analytics, SEMrush, or Moz. Explain how you've used these tools to gather insights, track performance, and inform your SEO strategies.

Detail your analytical approach to identifying issues with underperforming keyword strategies. Explain how you look at data to make adjustments, including optimizing content, revisiting keyword selection, and ensuring alignment with user intent.

Emphasize your communication skills and how you tailor your messages to different stakeholders based on their needs and understanding of SEO. Share examples of how you've successfully gathered feedback and facilitated collaboration.

Talk about your hands-on experience with content optimization, including how you've collaborated with content teams to improve copy, implement keywords seamlessly, and optimize for user engagement. Provide measurable outcomes if possible.

Highlight your experience in creating training materials, conducting workshops, or mentoring colleagues. Emphasize the importance of customizing your approach based on the audience's existing knowledge and engagement level.

List common KPIs such as organic traffic, conversion rates, and keyword ranking positions. Explain how you leverage these metrics to evaluate the effectiveness of your SEO strategies and where improvements might be needed.

Discuss your process for conducting competitive analysis, including examining competitors' keyword strategies, back-link profiles, and content performance. Share how these insights have informed your own SEO initiatives.