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Director of Sales & Marketing - job 1 of 5

Company Description

If you love saying YES and enjoy engaging with the community by leading with ART, 21c Museum Hotels is one of the pioneering examples of bridging the worlds of art and hospitality.  We combine a multi-venue contemporary art museum, boutique hotel and a chef driven restaurant to create a unique and welcoming opportunity.

Come join our Flock!

Job Description

Reports To: General Manager

General Purpose:

Responsible for maximizing property revenues while maintaining excellent customer service for both internal and external customers.
Efforts will include but not be limited to, hiring, training and management of sales team, analysis and reporting of sales metrics, management of advertising, outreach, and public relations efforts for all market segments in addition to direct sales activities.
Specific Responsibilities:

  • Directly responsible for the achievement of hotel revenues including Rooms and Banquet & Catering Departments.
  • Maintain an ongoing awareness of future room night bookings, including group & catering pace and develop/execute a hands-on game plan to increase topline opportunities.
  • Develop and execute corporate negotiated transient account strategies including building and maintaining strong relationships and ensuring production of signed accounts.
  • Responsible for the development and execution of integrated sales & marketing plans that support revenue objectives through direct sales, advertising, digital marketing, social media, property level publicity and promotional events.
  • Analyze hotels' demand segments, sources of business, and primary competition for each, and guide property team in managing pricing and inventory to maximize revenues and profits.
  • Continually analyze market trends and direct team accordingly to obtain objectives.
  • Directly responsible for building & maintaining relationships with key accounts.
  • Ensure the timely preparation of weekly, monthly, and quarterly reports such as Pace & Productivity Reports, Sales Strategy/Action Plan Reports, Initiative Tracking Reports, Monthly Executive Summary, etc.
  • Produce annual Budget and monthly Forecast in conjunction with the Area Revenue Director, General Manager, and property Controller.
  • Oversee the development of an annual Strategic Sales & Marketing Plan.
  • Responsible for ensuring hotels' sales & marketing expenses are in accordance with annual business plan and hotel profitability.
  • Maintain effective involvement with key community organizations and aggressively pursue all appropriate opportunities for outside client solicitation and relationship building.
  • Idealize a positive, involved, and collaborative team approach within the sales team and with all hotel departments and maintain open communication with all teammates.
  • Execute other duties and responsibilities as assigned by the property General Manager and/or the corporate leadership team.

Qualifications

 

  • Strong sales skills with thorough knowledge of sales techniques, ability to up-sell products and services, and proven closing ability along with the ability to mentor sales teams in these areas.
  • Experience in providing effective team leadership and creating a positive, collaborative, productive work environment.
  • Excellent written and verbal communication skills and ability to work with public relations professionals and journalists.
  • Computer competency required: Proficiency with Microsoft Office and Database Management.
  • Knowledge of Food and Beverage including Banquets & Catering.
  • Knowledge of hospitality marketing and experience in developing & executing marketing strategies.
  • Aggressive, self-motivated work habits and the ability to work under tight deadlines.
  • Must be available to work some nights and/or weekends.

Other:

  • Bachelor's Degree and hotel sales and management experience preferred.
  • Some travel required.

Additional Information

All your information will be kept confidential according to EEO guidelines. 21c Museum Hotels is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristic. The EEO is the Law poster is available here: http://www1.eeoc.gov/employers/poster.cfm 

Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Director of Sales & Marketing, AccorHotel

Are you an accomplished sales leader with a passion for marketing and hospitality? Look no further than the exciting opportunity of Director of Sales & Marketing at 21c Museum Hotels in Cincinnati, OH. As a pioneering entity that blends art and hospitality, we pride ourselves on creating an environment that’s both immersive and welcoming. In this role, you'll be at the helm of maximizing our revenues while ensuring top-notch customer service. You'll manage and mentor a dedicated sales team, dive deep into sales metrics, and shape advertising, outreach, and public relations efforts that resonate with diverse market segments. Your expertise in developing strategic marketing plans will directly influence our revenue objectives. You’ll analyze market trends and lead our team to optimize bookings and build relationships that matter with key accounts. With hands-on responsibilities like producing quarterly reports, overseeing budget preparations, and connecting with the local community, no day will be the same. This is more than just a job; it's an opportunity to make a significant impact in a company that values creativity, collaboration, and commitment. If you have a background in hotel sales and management, or a strong understanding of hospitality marketing strategies, we want to hear from you. Join our flock and help shape the future of 21c Museum Hotels!

Frequently Asked Questions (FAQs) for Director of Sales & Marketing Role at AccorHotel
What are the main responsibilities of the Director of Sales & Marketing at 21c Museum Hotels?

The Director of Sales & Marketing at 21c Museum Hotels is primarily responsible for maximizing property revenues while ensuring excellent customer service. Key responsibilities include overseeing the sales team, analyzing sales metrics, managing advertising and public relations, and developing integrated sales and marketing strategies. Additionally, the role involves relationship management with key accounts and preparing critical reports to guide decision-making.

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What qualifications are needed for the Director of Sales & Marketing position at 21c Museum Hotels?

To qualify for the Director of Sales & Marketing position at 21c Museum Hotels, candidates typically need a Bachelor's Degree and experience in hotel sales and management. Strong sales skills, excellent written and verbal communication abilities, leadership experience, and familiarity with hospitality marketing are essential. Additionally, proficiency in Microsoft Office and Database Management will be beneficial.

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How does a Director of Sales & Marketing contribute to the success of 21c Museum Hotels?

The Director of Sales & Marketing contributes to the success of 21c Museum Hotels by driving revenue and establishing strong relationships with local and corporate clients. By analyzing market trends and developing strategic initiatives that enhance revenue streams, the Director supports both short-term and long-term success. Their leadership in fostering a collaborative team atmosphere is vital to achieving the hotel's objectives.

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What kind of team culture can the Director of Sales & Marketing expect at 21c Museum Hotels?

The culture at 21c Museum Hotels emphasizes collaboration, creativity, and inclusivity. The Director of Sales & Marketing will be part of a positive and involved team approach, where communication flows freely across departments. This supportive environment encourages innovative thinking and recognizes the contributions of each team member, ensuring that everyone works together toward a common goal.

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What opportunities for career advancement does the Director of Sales & Marketing role at 21c Museum Hotels offer?

The Director of Sales & Marketing role at 21c Museum Hotels offers opportunities for significant career advancement. By demonstrating success in driving revenues and building strong community and corporate relationships, candidates can position themselves for higher leadership roles within the company. Continuous professional development through training and mentorship further enhances growth potential.

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Common Interview Questions for Director of Sales & Marketing
Can you describe your experience in managing a sales team in a hospitality environment?

When answering this question, focus on specific examples of how you've led and motivated a sales team, highlighting your leadership style, the challenges you faced, and the outcomes achieved. Discuss your approach to team development and how you fostered a collaborative environment to drive sales performance.

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What is your strategy for developing a comprehensive marketing plan?

In your response, outline how you assess market trends, analyze competition, and identify target audiences. Explain how you would integrate various marketing channels including digital marketing and advertising to create a cohesive strategy that aligns with revenue objectives.

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Can you give an example of a time you successfully increased revenue through a marketing initiative?

Share a specific example that showcases your ability to initiate and implement a successful marketing strategy. Detail the steps you took, how you measured success, and the impact on revenue. Be sure to highlight the collaboration with your team and any innovative tactics used.

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How do you prioritize tasks when managing multiple revenue streams?

Discuss your approach to prioritization, perhaps utilizing tools or methodologies that help you focus on high-impact revenue opportunities first. Emphasize your ability to stay organized and keep your team aligned toward common goals.

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What is your experience with digital marketing and how have you applied it in previous roles?

Describe the digital marketing strategies you've implemented in past positions. Discuss tools you've used, platforms you're familiar with, and the results of your campaigns. This shows your adaptability to current marketing trends in hospitality.

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How do you handle competition in the hospitality market?

Outline the steps you take to analyze competitors, including reviewing their offerings and marketing strategies. Discuss how you position your property in a compelling way that highlights its unique value and how you adapt based on competitive insights.

Join Rise to see the full answer
Describe your experience in budget preparation and financial forecasting.

Share specific experiences with budget preparation, how you collaborate with relevant departments, and your approach to financial forecasting. Include any tools or methodologies you use to ensure accuracy and alignment with business objectives.

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In what ways do you measure and communicate sales performance?

Explain the different metrics you utilize to understand sales performance and how you communicate this data to your team and stakeholders. Mention reporting tools you may use and highlight how these insights guide future strategies.

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How would you go about building relationships with key accounts?

Discuss your relationship-building strategies, emphasizing the importance of understanding client needs and maintaining open communication. Share examples of how you've turned key accounts into long-term partnerships.

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What motivates you in the role of Director of Sales & Marketing?

Share your passion for sales, marketing, and the hospitality industry. Discuss any particular aspects of the role that inspire you, such as crafting innovative marketing strategies or leading a team towards shared success, to convey your enthusiasm.

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Accor is global leader in corporate services, operates in nearly 100 countries with 150,000 employees. With more than 4,000 hotels worldwide, covering all segments from economy to upper upscale, Accor Hospitality, the Accor’s hotel offering, of...

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DATE POSTED
April 4, 2025

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