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Campaign Lead - job 2 of 10

Company Description

Work with Us. Change the World.

At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.

There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.

We're one global team driven by our common purpose to deliver a better world. Join us.

Job Description

AECOM is looking for a Campaign Lead to join the Marketing and Communications Team assisting the West region. 

This will be a hybrid position including a combination of both remote and in-office, that can be based in, but not limited to: Austin, TX; Dallas, TX; Houston, TX; Denver, CO; Chicago, IL; Phoenix, AZ; Las Vegas, NV; Seattle, WA; Sacramento, CA.

Job Responsibilities will include, but will not be limited to:

  • Create and deliver marketing positioning strategies aligned to winning key pursuits and supporting region initiatives. This includes setting strategic direction, planning, and executing campaigns that drive results.
  • Collaborate with various internal teams, including account managers, business development teams, and regional leaders, to develop and implement campaigns that align with business objectives and drive success in key pursuits.
  • Responsible for handling multiple marketing campaigns simultaneously.
  • Write and edit content specifically tailored for each of our unique platforms.
  • Conduct interviews with subject matter experts, client account managers and technical staff to strategize and write thought leadership articles and blogs.
  • Work with the Marketing Communications team to create and share compelling content across various digital, social media, and traditional media channels. Ensure content is consistent with campaign objectives and brand guidelines.
  • Write and edit content as needed.
  • Adapt global marketing strategies to meet local markets' unique needs and characteristics within the Americas Region. Utilize market insights to customize campaigns, ensuring they effectively address local audience preferences and competitive landscapes.
  • Work with Media Relations colleagues to identify and capitalize on media outreach opportunities, increasing campaign visibility through targeted PR efforts.
  • Use data and analytics to monitor campaign performance, identify opportunities for improvement, and optimize strategies. Provide regular reports and insights to internal stakeholders.

Qualifications

Minimum Requirements:

  • BA/BS + 6 years of relevant marketing communications experience, preferably working within a large professional services organization across different industries, business lines and/or functions or a demonstrated equivalency of experience and/or education.

Preferred Qualifications: 

  • 6+ years of relevant marketing communications experience a plus.
  • Experience leading and optimizing marketing campaigns aligned to pursuit positioning in collaboration with stakeholders both inside and outside of your organization.
  • Can think strategically and articulate strategy in an accessible and compelling way.
  • Experience creating value propositions either for pursuit campaigns and/or taking new service offerings to market.
  • Experience and confidence in working with business leaders, with the ability to challenge constructively.
  • Experience managing multiple projects in a fast-paced environment.
  • A strong communicator with energy and enthusiasm.
  • Excellent verbal and written language skills including writing, editing, and proofreading.
  • Influencing and stakeholder management skills: Can interact at a senior level, providing credible advice and guidance, as well as building good networks and relationships at all levels of an organization.
  • Proficient in Microsoft and Adobe packages including InDesign, PowerPoint, Excel, and Word
  • Client-centric attitude, embracing the company brand and values.
  • Digital skills: Experience in delivering content through multi-media and digital platforms.

Additional Information

  • This position does not include sponsorship for United States work authorization now or in the future
  • Relocation assistance and/or per diem is not offered for this position

About AECOM

AECOM is proud to offer comprehensive benefits to meet the diverse needs of our employees. Depending on your employment status, AECOM benefits may include medical, dental, vision, life, AD&D, disability benefits, paid time off, leaves of absences, voluntary benefits, perks, well-being resources, employee assistance program, business travel insurance, service recognition awards, retirement savings plan, and employee stock purchase plan.

AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $14.4 billion in fiscal year 2023. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.

 

Freedom to Grow in a World of Opportunity 

You will have the flexibility you need to do your best work with hybrid work options. Whether you’re working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed.

You will help us foster a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients.

AECOM provides a wide array of compensation, benefits and well-being programs to meet the diverse needs of our employees and their families. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too.

Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.

All your information will be kept confidential according to EEO guidelines.

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What You Should Know About Campaign Lead, AECOM

At AECOM, we're excited to welcome a Campaign Lead to our Marketing and Communications Team, based in beautiful Chicago, IL! If you're passionate about driving impactful marketing strategies while collaborating with dynamic teams, this may be the role for you. In this hybrid position, you’ll craft and execute marketing positioning strategies that align with our objectives and key pursuits, playing a vital role in shaping the way we connect with our clients. You’ll have the opportunity to work alongside account managers and regional leaders, ensuring that our campaigns are not only creative but also effective. Tackling multiple projects at once won’t be a problem for you, as you’ll showcase your stellar writing and editing skills by creating tailored content for various platforms. An exciting aspect of this role involves conducting interviews with experts and producing thought leadership articles that showcase AECOM's expertise. We value strategic thinking, and your ability to adapt global marketing initiatives to meet local market needs will be crucial. You’ll leverage data analytics to enhance our campaigns continuously, providing insightful reports that help shape future strategies. Join us at AECOM, where your bold ideas can truly make a difference in building a better world!

Frequently Asked Questions (FAQs) for Campaign Lead Role at AECOM
What are the primary responsibilities of a Campaign Lead at AECOM?

As a Campaign Lead at AECOM, your key responsibilities will involve creating and executing marketing strategies that support key business objectives and initiatives. You will collaborate with internal teams to ensure campaigns are successful and tailored to engage our target audiences effectively. Your role also includes managing multiple campaigns, writing persuasive content, and utilizing data analytics to optimize campaign performance.

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What qualifications are required to become a Campaign Lead at AECOM?

To qualify for the Campaign Lead position at AECOM, you need a BA/BS degree along with a minimum of 6 years of relevant marketing communications experience, preferably in a professional services environment. You should have strong project management skills, excellent written and verbal communication abilities, and a proven track record of successfully leading marketing campaigns.

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What skills are essential for a successful Campaign Lead at AECOM?

A successful Campaign Lead at AECOM should possess excellent organizational skills, the ability to work under pressure, and strong communication skills. Strategic thinking is crucial, as is the capacity to effectively collaborate with diverse teams. Familiarity with digital and multimedia content delivery and proficiency in software such as Microsoft and Adobe are also important to succeed in this role.

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What kind of work environment can I expect as a Campaign Lead at AECOM?

At AECOM, you will thrive in a hybrid work environment that offers flexibility to work remotely or from one of our vibrant offices. We foster a supportive culture that encourages collaboration and innovative thinking among our 50,000 professionals. Being part of AECOM means joining a global team that is committed to delivering a better world through impactful infrastructure projects.

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How does AECOM support the career growth of a Campaign Lead?

AECOM is dedicated to fostering your professional development and growth. As a Campaign Lead, you will have access to industry-leading technology and resources that can enhance your marketing expertise. You will be part of a culture that values inclusion and opportunity, encouraging you to reach your fullest potential as part of a global infrastructure leader.

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Common Interview Questions for Campaign Lead
Can you describe a successful marketing campaign you've led in the past?

In answering this question, focus on the specific goals of the campaign, the strategies you implemented, and the results achieved. Highlight your role in the campaign and how your leadership contributed to its success. This will demonstrate your experience and effectiveness as a Campaign Lead at AECOM.

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How do you handle tight deadlines while managing multiple campaigns?

Share your strategies for prioritizing tasks and effective time management. Discuss tools you use for project management and how you maintain communication with your team to ensure all deadlines are met without sacrificing quality. This will showcase your organizational skills, crucial for a Campaign Lead at AECOM.

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How do you adapt marketing strategies to fit various local markets?

Speak about your understanding of different market needs and how you gather insights to tailor campaigns effectively. Provide examples of how you have modified global strategies in your past roles, emphasizing your strategic acumen as a Campaign Lead.

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What methods do you employ to measure campaign performance?

Explain the analytics tools or methodologies you use to track campaign metrics. Discuss how you interpret the data to make informed decisions and drive improvements, which aligns with the responsibilities of a Campaign Lead at AECOM.

Join Rise to see the full answer
Tell us about a time you collaborated with a team to achieve a marketing goal.

Highlight a specific example where teamwork was essential to the outcome. Discuss your role in facilitating collaboration, ensuring alignment among team members, and how it led to a successful marketing campaign, demonstrating your teamwork skills relevant for AECOM.

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How do you maintain creativity while adhering to brand guidelines?

Discuss your approach to balancing creativity and brand consistency. You could talk about how you innovate within established guidelines and share examples of campaigns that successfully blended both aspects, showcasing your capability as a Campaign Lead.

Join Rise to see the full answer
What do you think is the most important aspect of writing compelling campaign content?

Reflect on the significance of understanding your target audience and how that shapes your content. Emphasize the importance of clarity, engagement, and aligning with strategic objectives, qualities essential for a Campaign Lead at AECOM.

Join Rise to see the full answer
How do you incorporate data analytics into your campaign strategies?

Illustrate how you use data to inform your decision-making in campaigns. Talk about specific instances where data helped you pivot or enhance a strategy, reinforcing the data-driven approach expected of a Campaign Lead at AECOM.

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Can you describe how you conduct interviews for content creation?

Detail your process for preparing for interviews, including researching subjects and preparing questions. Discuss how you ensure the final content accurately reflects expert insights and aligns with campaign goals, demonstrating your content development skills.

Join Rise to see the full answer
What are your techniques for gaining buy-in from stakeholders on marketing initiatives?

Articulate your communication strategies for presenting marketing initiatives effectively. Describe how you engage stakeholders and address their concerns, demonstrating your influencing and relationship-building abilities vital for the Campaign Lead role at AECOM.

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As the world’s trusted infrastructure consulting firm, we’re committed to managing our business with the utmost responsibility and to always strive for better – whether by reducing emissions, creating social value or diversifying our senior leader...

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Full-time, hybrid
DATE POSTED
April 8, 2025

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