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SDR Lead

Who is Aiwyn and what do we do?


Aiwyn is transforming the way accounting firms streamline the entire revenue management lifecycle. Backed by top-tier investors (Bessemer, KKR & Revolution), we’re one of the fastest-growing scale-up software companies globally—delivering innovative technology and consistently raising the bar with world-class people, processes, and products.


To learn more, visit our website


About the Role


You’ll own the outbound pipeline generation motion and work directly with the Senior Director of Sales to build the SDR function from the ground up. You’ll play a role in defining/optimizing the channels we use, the metrics we use to measure success, and the systems we put in place to scale a high-performing outbound motion. This is an individual contributor role with a strategic edge. You’ll work closely with AEs, Marketing, and RevOps to identify target accounts, refine messaging, experiment with new tactics, and help define what “great” looks like for future SDRs.


What You'll Impact:
  • Own outbound prospecting to drive qualified pipeline for AEs—using email, phone, video, and social to connect with senior leaders at top 500 accounting firms
  • Help define and refine the ideal customer profile and account prioritization strategy
  • Partner with Sales leadership to test, document, and scale best practices across messaging, cadences, tools, and workflows
  • Be a strategic voice in evaluating and implementing new sales engagement tools and GTM technologies
  • Collaborate with Marketing on ABM campaigns, content strategy, and event follow-up
  • Track activities and outcomes in Salesforce to enable clean forecasting and reporting
  • Lay the foundation for onboarding, enablement, and performance management for the future SDR team
  • Be a true ambassador of Aiwyn’s value proposition—curious, helpful, thoughtful, and prepared


What You'll Bring From Past Experience:
  • 2+ years of high-performance experience as a SaaS SDR, with a proven ability to hit or exceed pipeline targets
  • Strong outbound prospecting skills, with experience engaging multi-stakeholder buying groups
  • Excellent communication skills—especially written—and comfort using video and personalization to break through
  • Process-minded: you enjoy figuring out how things should work and documenting them clearly
  • Excitement about building from zero—you're not afraid of ambiguity and are energized by early-stage ownership
  • Comfortable with sales tools like Salesforce, HubSpot, Apollo, Outreach, etc., and curious about what else is out there
  • Bonus: Familiarity with the accounting or professional services space
  • Bonus: Experience working in an early-stage or rapidly scaling startup environment
  • Bonus: Experience working with a multi-product company with the ability to position all products as an integrated platform solution


Benefits and Perks:
  • The big-picture value proposition of this role is simple: join us, and you'll be paid competitively to have freedom in solving worthwhile, challenging problems alongside other A-players at a fast growing SaaS startup led by an experienced and successful co-founding team with industry experience.

Other benefits include:
  • Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls.
  • Remote, work-from-anywhere culture
  • Flexible PTO
  • World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support.
  • Stock options - every Full Time Employee has ownership in Aiwyn's future and success.
  • 401(k) matching


Our Values:
  • Trust - We champion transparency, welcome differing perspectives, uphold accountability, and trust that others have good intentions
  • Courage - We have the courage to take calculated risks and embrace change, knowing what worked in the past won’t always work in the future
  • Impact - Rooted in determination and innovation, we chase extraordinary outcomes and impactful results
  • Relentlessness - We approach challenges with an unwavering resolve, never settling for mediocrity, and always striving to surpass expectations


Learn more about Aiwyn:


Aiwyn is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.


Candidate information will be treated in accordance with our CCPA privacy notice which can be found here: https://www.aiwyn.ai/ccpa

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What You Should Know About SDR Lead, Aiwyn

Aiwyn is on the lookout for an ambitious SDR Lead to join our remote team and help revolutionize the accounting industry through innovative revenue management solutions. As an SDR Lead, you'll be taking charge of our outbound pipeline generation efforts, helping shape our approach to reaching potential clients. In this role, you’ll collaborate closely with our Senior Director of Sales to build the SDR function from the ground up. You'll have the opportunity to define and refine our sales channels, set metrics for success, and implement systems that will empower a high-performing outbound team. Your efforts will focus on connecting with senior leaders at top accounting firms through email, phone, video, and social media to generate qualified leads for our Account Executives. If you enjoy strategizing, refining messaging, and eager to experiment with innovative tactics, this position is perfect for you! You'll also partner with various teams within Aiwyn, such as Marketing and RevOps, to optimize our outreach and help lay the groundwork for future SDR team members. Aiwyn offers a supportive, remote work culture where you can significantly impact our growth while enjoying flexible PTO, world-class benefits, and the chance to work alongside an experienced team. Join us in transforming the future of accounting technology at Aiwyn!

Frequently Asked Questions (FAQs) for SDR Lead Role at Aiwyn
What responsibilities does the SDR Lead have at Aiwyn?

The SDR Lead at Aiwyn is responsible for owning the outbound prospecting strategy, driving qualified pipeline generation, and collaborating with various teams to refine sales strategies and messaging. This individual contributes significantly to defining the ideal customer profile, testing new outreach methods, and implementing sales engagement tools.

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What qualifications are needed for the SDR Lead position at Aiwyn?

Candidates for the SDR Lead role at Aiwyn should have at least 2 years of high-performance experience as a SaaS SDR, with strong outbound prospecting skills and excellent communication abilities. Familiarity with sales tools like Salesforce, HubSpot, and a basic understanding of the accounting or professional services sector are also beneficial.

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What can I expect from the culture as an SDR Lead at Aiwyn?

At Aiwyn, the SDR Lead will be immersed in a remote, work-from-anywhere culture characterized by collaboration and innovation. We value trust, courage, and a relentless pursuit of impact. Employees enjoy flexible PTO, an adventure travel stipend, and stock options, all within a supportive team environment.

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How does the SDR Lead contribute to Aiwyn's growth?

The SDR Lead plays a pivotal role in Aiwyn's growth by generating qualified leads for the sales team, optimizing outreach strategies, and establishing best practices that support a scalable SDR function. This position directly influences our market reach and contributes to driving significant revenue increases.

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What makes the SDR Lead position at Aiwyn unique?

This role is unique because it offers the chance to build the SDR function from scratch in a fast-growing startup environment. With a strategic focus on outbound prospecting and collaboration with multiple teams, the SDR Lead will have considerable autonomy and influence over how Aiwyn approaches its sales efforts.

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Common Interview Questions for SDR Lead
Can you describe your experience with outbound prospecting as an SDR Lead?

When answering this question, provide specific examples of past campaigns you managed, platforms you used, and how you measured success in generating leads. Emphasize your ability to engage multi-stakeholder buying groups effectively.

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How would you define a successful outbound strategy for Aiwyn?

A successful outbound strategy involves clearly defining the target audience, refining messaging that resonates with their needs, and experimenting with various communication channels. Highlight your methodological approach to establishing metrics for success.

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What sales tools are you familiar with, and how have you used them?

Discuss your experience with tools like Salesforce and HubSpot, detailing how you've leveraged them to track leads, forecast outcomes, and streamline your outreach efforts. Mention any specific integrations you successfully implemented.

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How do you prioritize your accounts for outreach?

Talk about your approach to defining the ideal customer profile, considering factors such as company size, industry, and potential revenue. It’s vital to showcase your analytical skills in assessing which accounts to target first.

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What role does collaboration play in your sales process?

Emphasize the importance of collaboration with marketing and sales teams in refining messaging and synchronizing efforts. Give examples of past experiences where working together led to improved results and efficiencies.

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Describe a time you exceeded your targets as an SDR.

Share a specific instance where you surpassed your assigned metrics, detailing the strategies you employed and what you learned from this experience. Include quantifiable results to make your answer more compelling.

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What challenges do you anticipate in building an SDR team at Aiwyn?

You could mention challenges like establishing a cohesive strategy and onboarding new members effectively. Discuss your readiness to tackle these challenges through process documentation and training.

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How do you handle rejection in sales?

Explain your resilient mindset that views rejection as a learning opportunity. Share techniques you use to maintain motivation and analyze rejections to refine future outreach efforts.

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What innovative tactics have you used to engage prospects?

Provide examples of creative outreach strategies, such as personalized video messages or tailored email campaigns. Discuss how innovation can set you apart in the competitive SaaS landscape.

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Why do you want to work at Aiwyn as an SDR Lead?

Express your passion for Aiwyn's mission and values, aligning them with your career goals. Highlight your excitement about contributing to a transformative product in the accounting industry.

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DATE POSTED
April 23, 2025

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