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Clinical Marketing, Education & Events Manager

Are you an agile learner capable of absorbing clinical and technical information to deliver compelling and memorable content to a variety of audiences using different methods of engagement?

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

We are looking for a talented marketing professional with a passion for working in a technical environment. Reporting to the Director of Marketing, the Clinical Marketing, Education & Events Manager is responsible for shaping the Medical Education and Events strategy including branding, faculty engagement and key opinion leader (KOL) management. The Clinical Marketing, Education & Events Manager will also identify opportunities to maximise access to Advanced Technologies with customers and patients and, develop programs and tools to support.  To be successful, you will have a high level of business acumen, be a creative thinker and have the ability to balance competing priorities, while liaising with the Product Management team and agency partners to deliver best-in-class industry-standard clinical meetings. To be successful, you will have a high level of business acumen, be a creative thinker and be able to balance competing priorities, all while honing your skills as a modern-day educator.

Core Competencies

Medical Education and Events (ME&E): Develop and implement the medical education and events strategy including building upon the brand heritage of Alcon-led meetings and presence at 3rd party congresses.

Advanced Technologies: Uncover customer unmet needs and tailor programs, tools and resources to address gaps.

Training and Education: Demonstrate a depth of clinical and technical knowledge to create and maintain comprehensive educational programs to support local teams. This will include collaborating with Regional and Global partners to leverage assets and expertise as required and, supplement with local resources as needed.

KOL Engagement: Manage Key Opinion Leader (KOL) strategy and coordinate, facility engagement, agenda management and requests. Manage associated KOL contractual requirements and honorarium utilising internal tools.

Financial Acumen – Be an active contributor to overall budget management through effective agency partnership, PO and invoice administration including managing the A&P Budget to ensure financial accuracy and accountability.

Leadership Qualities – Bring a positive attitude with ‘out-of-the-box’ thinking to overcome barriers to execution. This role offers the right person, the right opportunity to shine and achieve professional career aspirations

Essential Requirements

  • Business, Marketing and/or Science-related degree or equivalent
  • Demonstrated training and education background with an understanding of adult learning principles and customer learning journeys
  • Proven experience working in marketing and leading a team of cross-functional partners to deliver results and collaborate across multiple teams, including Product Management and agency partners
  • High-level of business acumen and experience with working at all levels within an organisation
  • Demonstrated relationship building, story-telling both written and verbal, and creative mind-set

Preferred Requirements

  • Qualifications in Optometry, Orthoptics and/ or Education would be helpful but not essential
  • Experience with platforms such as salesforce.com and those for copy approval (Veeva) or sales aid deployment (Pitcher)

How You Can Thrive at Alcon:

  • Opportunity to work with a leading global medical device company.
  • Collaborate with a diverse and talented team in a supportive work environment.
  • Competitive compensation package and comprehensive benefits.
  • Continuous learning and development opportunities.

 Alcon Careers

See your impact at alcon.com/careers

ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.

EQUAL EMPLOYMENT OPPORTUNITY POSTERS

If you’d like to view a copy of the Alcon’s affirmative action plan or policy statement, please email alcon.er@alcon.com.

  

ATTENTION: Current Alcon Employee/Contingent Worker

If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.

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What You Should Know About Clinical Marketing, Education & Events Manager, Alcon

Are you ready to take the lead in crafting unforgettable educational experiences? As the Clinical Marketing, Education & Events Manager at Alcon, based in Macquarie Park, Australia, you will play a pivotal role in shaping our Medical Education and Events strategy. This is no ordinary marketing position; you will be at the forefront of innovative education, engaging directly with key opinion leaders and industry experts. You'll absorb clinical and technical information to distill it into compelling content tailored for diverse audiences, all while working alongside a talented team dedicated to advancing eye care. Your responsibilities will include developing cutting-edge programs that maximize access to Advanced Technologies, managing the KOL strategy, and ensuring our clinical meetings are nothing short of best-in-class. Your creativity and business acumen will shine as you balance competing priorities, liaising with product management and agency partners. If you are passionate about education, eager to engage with healthcare professionals, and thrive in a dynamic environment, this role offers you the opportunity to shine and achieve your professional aspirations while helping people see brilliantly. Join us at Alcon, where your contributions will not just be recognized but celebrated, and be part of a culture that values diversity, innovation, and continuous learning.

Frequently Asked Questions (FAQs) for Clinical Marketing, Education & Events Manager Role at Alcon
What are the key responsibilities of the Clinical Marketing, Education & Events Manager at Alcon?

The Clinical Marketing, Education & Events Manager at Alcon is responsible for developing and implementing the Medical Education and Events strategy. This includes managing branding, faculty engagement, and KOL interactions. Additionally, you will identify opportunities to address customer needs through advanced technologies and create educational programs that enhance the learning journey for both local teams and external audiences.

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What qualifications are required to become a Clinical Marketing, Education & Events Manager at Alcon?

To be a successful candidate for the Clinical Marketing, Education & Events Manager position at Alcon, you should possess a degree in Business, Marketing, or a Science-related field. A background in training and education, alongside demonstrated experience in marketing and cross-functional collaboration, is crucial. Strong relationship-building skills and creativity in storytelling are also highly valued.

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How does Alcon support the professional growth of its Clinical Marketing, Education & Events Manager?

Alcon provides numerous opportunities for its Clinical Marketing, Education & Events Manager to thrive, including a supportive work environment with a diverse team. Continuous learning and development opportunities are offered, and you will benefit from a competitive compensation package that values your contributions in advancing eye care and fulfilling your career aspirations.

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What is the role of Key Opinion Leaders (KOL) in the Clinical Marketing, Education & Events Manager position at Alcon?

In the role of Clinical Marketing, Education & Events Manager, managing Key Opinion Leaders (KOLs) is a key responsibility. This includes strategizing KOL engagement, coordinating their participation in events, and managing contract requirements and honorariums. By fostering these relationships, you will enhance the impact of Alcon's educational and marketing initiatives.

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What skills will be valuable for a Clinical Marketing, Education & Events Manager at Alcon?

Valuable skills for the Clinical Marketing, Education & Events Manager at Alcon include strong business acumen, effective communication, and the ability to think creatively. Having a comprehensive understanding of adult learning principles is also essential, alongside experience in budget management, project execution, and collaboration with cross-functional teams.

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Common Interview Questions for Clinical Marketing, Education & Events Manager
Can you describe your experience with developing educational programs in a clinical marketing context?

In your answer, emphasize specific examples of educational programs you've developed. Highlight your approach to understanding the audience's learning needs and how you tailored content to meet those needs, demonstrating your ability to apply adult learning principles effectively.

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How do you prioritize competing projects and manage tight deadlines in a marketing environment?

Discuss your time management strategies, such as creating task lists, setting milestones, and collaborating with team members. Provide examples of past experiences where you successfully balanced multiple projects while delivering quality results.

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What techniques do you use to engage Key Opinion Leaders effectively?

Explain your approach to building relationships with KOLs, including how you identify and leverage their expertise. Highlight the importance of listening to their feedback and ensure that engagements are mutually beneficial.

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How do you assess the effectiveness of a marketing event or educational program you implement?

Talk about the metrics and feedback mechanisms you use to evaluate success, such as participant surveys, engagement levels, and learning outcomes. Sharing a specific instance where you adjusted your strategy based on feedback can demonstrate your adaptability.

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What role does collaboration play in your work, especially with product management teams?

Describe your experiences with cross-functional collaboration, focusing on how you establish clear communication, shared goals, and how this collaboration enhances project outcomes. Provide examples of successful collaborative projects.

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In your opinion, what are the most important trends in clinical marketing and education right now?

Reflect on current trends such as digital transformation, personalized learning experiences, or the impact of technology on education and marketing. Ensure you provide insights on how these trends can be applied within Alcon's mission and vision.

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How do you incorporate feedback into your marketing strategies?

Emphasize your openness to feedback and how you actively seek it from stakeholders. Provide examples of specific feedback that led to significant changes in your strategy, showcasing your commitment to continuous improvement.

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What steps would you take to develop a comprehensive marketing strategy for a new product launch?

Outline your strategic planning process, including market research, identifying target audiences, establishing key messaging, and how you would coordinate educational initiatives and events to support the launch effectively.

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Can you give an example of how you’ve utilized data to improve a marketing campaign?

Share a scenario where you used data analytics to understand campaign performance. Explain how you adapted your approach based on these insights, thus demonstrating your data-driven decision-making skills.

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What motivates you most in your career as a Clinical Marketing, Education & Events Manager?

Discuss your passion for education, helping others, and making a difference in the healthcare sector. Share how this motivation drives your work and leads to personal and professional fulfillment.

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DATE POSTED
April 10, 2025

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