Manager, Channel Marketing Strategy and Operations - USVC

As the Manager of Channel Marketing Strategy and Operations at Alcon, your key responsibilities will include collaborating with product development and marketing teams, optimizing promotional investments, and developing strategic presentations for Key Accounts. You’ll provide operational support for the Channel Marketing team and work closely with Marketing Analytics to define and monitor key performance indicators.

To qualify for the Manager, Channel Marketing Strategy and Operations role at Alcon, you need a Bachelor’s degree in Business, Finance, or Marketing, along with five or more years of relevant experience in marketing or analytics. Strong project management skills and proficiency in Excel are also essential, particularly in data interpretation and visualization.

For candidates applying for the Manager, Channel Marketing Strategy and Operations position at Alcon, skills that will enhance your application include cross-functional collaboration abilities, communication proficiency, and a knack for managing competing priorities. Experience in healthcare and commercial organizations will also be beneficial, along with a proven ability to influence project outcomes.

At Alcon, you'll benefit from focused growth and development opportunities designed to enhance your career as a Manager of Channel Marketing Strategy and Operations. The company emphasizes internal career growth, providing a robust benefits package, flexible time off, and resources for professional enhancement, ensuring you thrive personally and professionally.

The work culture for the Manager, Channel Marketing Strategy and Operations position at Alcon is inclusive and collaborative. Employees are encouraged to innovate and challenge the status quo while contributing meaningfully to the eye care industry. The company places a high value on diversity, ensuring a variety of perspectives that can drive impactful results.

When answering this question, illustrate your organizational skills and ability to evaluate project importance. You can discuss specific tools or methodologies you use, like project management software or prioritization matrices, to balance competing demands effectively.

When responding, share a detailed example showcasing your analytical skills. Talk about the data sources you utilized, the decisions made based on your analysis, and the positive impact these decisions had on marketing outcomes.

In your answer, highlight the importance of communication and transparency when working with cross-functional teams. Discuss techniques such as regular check-ins, shared goals, and utilizing collaborative platforms to ensure alignment and achieve common objectives.

Focus on your data-driven approach to promotional optimization. Detail your process for analyzing past campaign performance, market trends, and customer insights to inform your recommendations for better allocation of promotional resources.

Provide a concise narrative about a specific situation where you received feedback or observed performance metrics that required you to pivot your strategy. Emphasize the adjustments you made and the outcomes that followed.

When answering, discuss the methodologies you use to gather customer insights, such as surveys or focus groups. Highlight how you translate these insights into marketing messages that resonate with target audiences.

Share some specific KPIs you prioritize, such as customer acquisition cost, return on marketing investment, or brand engagement metrics, and explain how they help gauge the success of marketing strategies and inform future decisions.

Illustrate a clear approach for managing stakeholder contributions, such as conducting initial alignment meetings, ensuring regular updates, and negotiating differing opinions to reach a collaborative outcome.

Emphasize the critical role of market research in informing your strategies. Talk about how you utilize these insights to identify trends, understand customer behaviors, and assess competitive landscapes.

In your response, describe your methodology for evaluating campaign success. Include metrics you use to assess effectiveness, such as engagement rates or sales growth, and the subsequent adjustments you make based on these assessments.