You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
How will you make an impact in this role?
The Acquisition and Customer Marketing (ACM) team within the International Card Services (ICS) Centre of Excellence (CoE) drives market success across a portfolio of 23 international markets. The way we acquire, onboard, and grow engagement with our prospects across ICS is more important than ever to continue to enable the strong trajectory of ICS and growth contribution to American Express.
This role is an exciting opportunity as part of the International ACM organization to revolutionize the company’s future by attracting and acquiring new card members. ACM creates and collectively delivers the next horizon growth strategy, powered by investments, capabilities and marketing solutions that are customer centric, innovative and scalable.
This is an important role for the ICS ACM CoE, to identify the next horizon growth across demand generation channels to fuel incremental ICS acquisition strategy. The Director, Demand Generation role is focused on establishing the best path forward to identify scalable growth opportunities across our demand generation channels including Paid Media, Member-Get-Member (MGM) and Affiliate channels to ensure we are meeting our ICS revenue growth ambition with a focus on driving premium audience segments and scaling awareness whilst maintaining efficiency, across Consumer and SBS segments.
Required Qualifications:
Salary Range: $130,000.00 to $205,000.00 annually + bonus + equity (if applicable) + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.
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Are you ready to lead the charge as the Director of Marketing at American Express in the vibrant heart of New York City? If you are passionate about customer acquisition and innovative marketing strategies, this is the role for you! Join the Acquisition and Customer Marketing (ACM) team within the International Card Services (ICS) Centre of Excellence, where you will play a pivotal role in reshaping the future of acquiring and onboarding new card members. Your primary objective? To identify scalable growth opportunities across demand generation channels, including Paid Media, Member-Get-Member strategies, and Affiliates. Your strategic vision will be instrumental in balancing the demand for premium and small business segments while driving sustainable growth. Collaborating with diverse teams, you'll utilize data-driven insights to evolve our media strategies and unlock new marketing potentials. Leading a talented team of channel experts, you’ll foster an environment of innovation, encouraging diverse perspectives while coaching and developing the next generation of leaders. At American Express, we are dedicated to maintaining a culture of integrity and collaboration, ensuring that every team member feels valued and heard. With competitive salaries, bonuses, and a robust benefits package—including generous parental leave and wellness programs—you’ll thrive both professionally and personally. Ready to make an impact? Come join Team Amex and lead the way with us!
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American Express is a multinational financial services corporation and global leader in providing personal, small business, and corporate credit cards.
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