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Director-Marketing - job 12 of 13

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

How will you make an impact in this role?

The Acquisition and Customer Marketing (ACM) team within the International Card Services (ICS) Centre of Excellence (CoE) drives market success across a portfolio of 23 international markets. The way we acquire, onboard, and grow engagement with our prospects across ICS is more important than ever to continue to enable the strong trajectory of ICS and growth contribution to American Express.

This role is an exciting opportunity as part of the International ACM organization to revolutionize the company’s future by attracting and acquiring new card members. ACM creates and collectively delivers the next horizon growth strategy, powered by investments, capabilities and marketing solutions that are customer centric, innovative and scalable.

This is an important role for the ICS ACM CoE, to identify the next horizon growth across demand generation channels to fuel incremental ICS acquisition strategy. The Director, Demand Generation role is focused on establishing the best path forward to identify scalable growth opportunities across our demand generation channels including Paid Media, Member-Get-Member (MGM) and Affiliate channels to ensure we are meeting our ICS revenue growth ambition with a focus on driving premium audience segments and scaling awareness whilst maintaining efficiency, across Consumer and SBS segments.

Key responsibilities include:

  • Develop long-term channel vision to grow acquisition priority growth areas including premium and small business segments that balances the need to drive demand with profitable, sustainable growth.
  • Drive holistic cross-channel strategy across international markets with consideration for local market nuances, regulatory consideration and identifying incremental areas of opportunity through data insights.
  • Unlock media growth via audience, channel and creative strategy, and define and implementing a new central agency operating model to ensure we can effectively deliver our media priorities.
  • Evolve the Affiliates strategy to maximise prospect discovery whilst increasing efficiency of the channel.
  • Drive data-led thinking and planning with consistent reporting, cross-channel insights and Media Mix Modelling.
  • Increase MGM referrals with enhanced targeting, creative and offer strategy.
  • Accelerate MGM growth through the identification of innovation opportunities in close partnership with Product and Tech teams and lead the bid planning process.
  • Lead and support a team of three talented channel SME direct reports. Instil a philosophy that encourages diversity of thought and values-led leadership that supports ongoing coaching and development.
  • Champion enterprise-wide collaboration, establishing strong partnerships with key stakeholders including Brand, Product, Enterprise Digital Solutions, Compliance, Finance, Risk, Capabilities, Operations and Marketing Partners. 

Required Qualifications:

  • Strategic and creative problem solver who is comfortable working in white space, tackling unstructured problems and developing clear and executable action plans.
  • Strong understanding of the card issuing business and proven track record of delivering commercial results in a marketing function.
  • Acquisition experience and track record of delivering innovative digital experiences.
  • Demonstrated strategic thought leadership, including synthesizing complex issues into specific plans and actions with linkages to broader business impacts.
  • Successful candidate will be highly resilient with an ability to drive results and innovation in challenging conditions, and thrive in ambiguous, complex and rapidly changing environments.
  • First-hand experience with large marketing agencies. External partner management experience a plus.
  • Proven ability to develop and execute winning marketing channel strategies whilst leveraging own resources and through others outside of direct reporting line.
  • Experienced people leader with strong track record of empowering and inspiring a team, dedicated to coaching and developing leaders.
  • Excellent communicator with outstanding ability to build strong relationships across the enterprise, bring stakeholders along the journey to drive a customer-led agenda, identify win-win solutions and deliver against key initiatives.

Salary Range: $130,000.00 to $205,000.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 
  • Bonus incentives 
  • 6% Company Match on retirement savings plan 
  • Free financial coaching and financial well-being support 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.

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Average salary estimate

$167500 / YEARLY (est.)
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$130000K
$205000K

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What You Should Know About Director-Marketing, American Express

Are you ready to lead the charge as the Director of Marketing at American Express in the vibrant heart of New York City? If you are passionate about customer acquisition and innovative marketing strategies, this is the role for you! Join the Acquisition and Customer Marketing (ACM) team within the International Card Services (ICS) Centre of Excellence, where you will play a pivotal role in reshaping the future of acquiring and onboarding new card members. Your primary objective? To identify scalable growth opportunities across demand generation channels, including Paid Media, Member-Get-Member strategies, and Affiliates. Your strategic vision will be instrumental in balancing the demand for premium and small business segments while driving sustainable growth. Collaborating with diverse teams, you'll utilize data-driven insights to evolve our media strategies and unlock new marketing potentials. Leading a talented team of channel experts, you’ll foster an environment of innovation, encouraging diverse perspectives while coaching and developing the next generation of leaders. At American Express, we are dedicated to maintaining a culture of integrity and collaboration, ensuring that every team member feels valued and heard. With competitive salaries, bonuses, and a robust benefits package—including generous parental leave and wellness programs—you’ll thrive both professionally and personally. Ready to make an impact? Come join Team Amex and lead the way with us!

Frequently Asked Questions (FAQs) for Director-Marketing Role at American Express
What are the primary responsibilities of the Director of Marketing at American Express?

The Director of Marketing at American Express oversees the Acquisition and Customer Marketing (ACM) team, focusing on driving market success across 23 international markets. Key responsibilities include developing a long-term channel vision for growth, leading cross-channel marketing strategies, unlocking media growth, evolving the Affiliate strategy, and enhancing Member-Get-Member referrals. This role is crucial for identifying and implementing scalable growth opportunities in demand generation channels.

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What qualifications are required for the Director of Marketing position at American Express?

Candidates for the Director of Marketing role at American Express should have a strong strategic and creative problem-solving background, with extensive experience in a marketing function, particularly in acquisitions. A proven track record of delivering commercial results, experience with large marketing agencies, and excellent leadership skills are essential. Strong communication abilities and the capacity to thrive in complex, rapidly changing environments will be critical to your success.

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How does the Director of Marketing contribute to the success of American Express?

The Director of Marketing at American Express directly influences the company's growth trajectory by identifying new customer segments and innovative strategies for acquisition. By developing data-led cross-channel initiatives that engage premium and small business segments, this role is pivotal in driving revenue growth and establishing American Express as a leader in the credit card industry.

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What makes American Express an attractive employer for a Director of Marketing?

American Express is an attractive employer for a Director of Marketing because of its commitment to innovation, strong company values, and dedication to employee growth and well-being. With competitive salaries, comprehensive benefits, and opportunities for career development, American Express fosters an inclusive culture where diverse voices are valued and every employee can thrive in a supportive environment.

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What growth opportunities exist for the Director of Marketing at American Express?

The Director of Marketing position at American Express offers significant growth opportunities, including the ability to shape marketing strategies across international markets and lead a team of talented professionals. Additionally, there are ongoing professional development programs, access to innovative marketing tools, and the chance to work closely with various departments, enhancing not only your skills but also your network within the company.

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Common Interview Questions for Director-Marketing
Can you describe your experience with demand generation strategies as a Director of Marketing?

In your answer, focus on specific demand generation strategies you have implemented, highlighting results achieved. Discuss your ability to define target audiences, optimize media channels, and use data analytics to inform decisions. Share an example that demonstrates your strategic thinking and the impact of your efforts on customer acquisition.

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How do you balance creativity and analytics in your marketing approach?

Discuss how you view creativity and analytics as complementary. Provide examples where creative campaigns were guided by data insights, enhancing audience engagement and driving results. Emphasize your ability to analyze metrics to refine strategy while maintaining a creative edge in both messaging and media.

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What leadership style do you adopt when managing a marketing team?

Describe your leadership philosophy, emphasizing your focus on empowerment, coaching, and fostering a culture of diversity and inclusion. Share examples of how you’ve successfully motivated your team, developed their skills, and encouraged innovative thinking while driving towards key marketing objectives.

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How would you identify and pursue new growth opportunities in international markets?

Outline your approach to conducting market research to identify trends and opportunities. Discuss how you would integrate local market insights with global strategies to create tailored campaigns. Highlight your experience working with cross-functional teams to execute successful expansion efforts.

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What metrics do you consider most important for evaluating marketing channel success?

Discuss your perspective on key performance indicators (KPIs) such as customer acquisition cost, conversion rates, and return on investment. Explain how you leverage these metrics to assess campaign effectiveness and inform future marketing strategies, driving continuous improvement.

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How do you handle stakeholder collaboration across departments?

Share your methods for establishing strong relationships across departments, including regular communication, collaborative planning sessions, and alignment on shared goals. Highlight experiences where your collaborative approach led to successful marketing initiatives that benefited the entire organization.

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Can you provide an example of a challenging marketing project you managed?

Share a specific example of a challenging project, detailing the obstacles encountered and how you navigated them. Discuss the strategies you put in place to overcome challenges and the final outcomes, demonstrating your problem-solving abilities and resilience under pressure.

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In what ways have you utilized digital channels for customer acquisition?

Discuss your experience with various digital marketing channels, including social media, PPC, SEO, and email marketing. Provide examples of campaigns you've led, the strategies utilized, and the impact these efforts had on customer acquisition and engagement.

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What role does customer feedback play in your marketing strategy?

Emphasize the importance of customer feedback as a valuable source of insights that inform marketing strategies. Share examples where you've successfully gathered feedback through surveys, social listening, or user testing, and how it has shaped your marketing decisions to better meet customer needs.

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Why do you believe diversity is important in marketing leadership?

Discuss how diverse perspectives fuel creativity and innovation in marketing. Highlight how building diverse teams enhances the inclusion of different customer viewpoints, driving better decision-making and ultimately leading to more effective marketing strategies that resonate with a wider audience.

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American Express is a multinational financial services corporation and global leader in providing personal, small business, and corporate credit cards.

2969 jobs
MATCH
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BADGES
Badge Family FriendlyBadge Office VibesBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 18, 2025

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