Copywriter

As a Copywriter at the School of Traditional Skills, your primary responsibilities include creating persuasive copy for various marketing materials such as ads, landing pages, and email sales flows. You will collaborate closely with the marketing team to ensure that your messaging resonates with our target audience and aligns with our brand guidelines. Additionally, you'll manage multiple writing projects, edit copy for accuracy, and stay current with writing trends to continually engage potential customers.

Candidates interested in the Copywriter position at the School of Traditional Skills should have at least 5 years of experience in direct response copywriting, especially with a focus on email communications. A strong understanding of B2C copy for online education is essential. Successful applicants should demonstrate excellent research skills, creativity, attention to detail, and effective communication and collaboration abilities, particularly in a remote work environment.

The School of Traditional Skills is committed to the professional development of its Copywriter through its company-sponsored training and development programs. As a Copywriter, you will have the opportunity to work on diverse projects that enhance your skills while receiving support from a dedicated marketing team. Moreover, the flexible remote work environment allows for a healthy work-life balance, further contributing to your growth.

The work culture at the School of Traditional Skills is supportive, innovative, and community-oriented. As a Copywriter, you will be part of a passionate team dedicated to helping others live healthier, more self-sufficient lives. Collaboration is encouraged, and your creative ideas will be welcomed. The values of sustainability and traditional skills permeate the company, making it a fulfilling place for those focused on personal development and impactful storytelling.

In the Copywriter role at the School of Traditional Skills, you will work on a variety of projects that include creating engaging copy for digital ads, landing pages, email campaigns, and sales pages. Your work will directly contribute to the marketing strategy aimed at promoting our courses and driving sales. Each project offers the chance to connect with our audience and showcase the transformative power of our educational offerings.

When writing persuasive copy for an online education audience, I first focus on understanding the audience's needs, fears, and aspirations. Researching the target demographic helps me tailor the message effectively. I aim to highlight how our programs can meet their personal development goals by using strong emotional appeals, clear benefits, and calls-to-action that motivate readers to take the next step.

Absolutely! In my previous role, I developed a landing page for a new online course that was designed to increase enrollment. By conducting thorough research on our target audience, I crafted a compelling narrative that highlighted the course benefits and included testimonials from past students. This resulted in a 30% increase in sign-ups, demonstrating the effectiveness of my approach.

To ensure my copy aligns with brand guidelines, I start by reviewing the existing materials, including style guides, tone of voice documents, and any previous campaigns. I maintain consistent language, formatting, and messaging throughout my writing. Regular communication with the marketing team also helps me stay aligned with any new updates or brand shifts.

Handling tight deadlines requires effective time management and prioritization. I break down the writing process into stages, allocating time for brainstorming, drafting, and editing. Additionally, I set internal deadlines to allow for revision phases. If there’s ever a conflict, I communicate with my team to manage expectations and ensure the highest quality copy possible.

I find various tools invaluable for copywriting, such as Grammarly for grammar checks, and Hemingway to test readability. Additionally, I utilize project management tools like Trello for organizing tasks and deadlines. Techniques like A/B testing also help me analyze which copy resonates best with the audience, allowing for continuous improvement.

When writing email copy for distinct customer segments, I first analyze their profiles and motivations. I create tailored messaging that speaks to their specific needs, problems, and interests. By segmenting my audience based on demographics or behavior, I can craft personalized emails that increase engagement and conversion rates through relevant content.

Research is fundamental in my copywriting process. It enables me to understand the audience thoroughly, including their pain points and what drives their decisions. I also research competitor offerings and industry trends to ensure my copy is not only engaging but also provides unique value propositions that differentiate our educational programs.

I measure the success of my copy through various metrics such as conversion rates, click-through rates, and engagement metrics. By A/B testing different versions of my copy, I analyze which performs better in driving desired actions, allowing me to refine my approach continuously based on data-driven insights.

To maintain creativity on repetitive projects, I seek to change my approach or perspective. I experiment with new formats, voices, or angles for the audience. Engaging in brainstorming sessions with the team often sparks new ideas. Additionally, immersing myself in outside sources of inspiration—like reading diverse content—helps me bring fresh perspectives to repeated tasks.

I'm excited about the opportunity to work as a Copywriter for the School of Traditional Skills because of its strong commitment to sustainability and empowering others to live more self-sufficient lives. The prospect of crafting stories that resonate with individuals on their personal development journeys fuels my passion for writing and ensures that my work has a meaningful impact.