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Content Specialist II

FreeWill is an award-winning, social-good startup that has partnered with 1000+ nonprofits who support our mission while raising more than $7B in bequests to charities since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s “Top 50 Philanthropists” list. All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.In the last 5 years, we’ve grown from 5 people to 200+ (all smart, tenacious, and kind), and continue to grow. We’d love to have you be a part of this adventure. Check us out on Glassdoor!Full-time • Excellent Benefits • Work from Anywhere in the US (except CO, AL, or LA)About the roleFreeWill is seeking a Content Specialist II to play an integral role in accelerating our work supporting nonprofits large and small across the country. This is a full-time role, based in New York City or fully remote, and reporting to the Content Team Manager.This role will work closely with Partner Success Strategists to write fundraising outreach in the voice of more than 1000 nonprofit organizations around the country. In addition, this role will be responsible for developing and implementing writing processes, as well as managing a small team of content associates.FreeWill has set compensation and a non-negotiation policy for fairness reasons (we don't think that an individual's pay should be determined by how comfortable they are negotiating). As a result, we like to be transparent and up front about the compensation. When we make an offer, we provide multiple options so that employees can choose between compensation packages that prioritize salary or stock options. The offers for this role will be between $70,000 and $75,000 (plus performance based bonuses). We also have historically offered competitive annual raises.Responsibilities• Write and create outstanding fundraising communications for nonprofit partners to their donors to significantly increase the gifts they receive.• Combine the outreach techniques found most effective by FreeWill with individual nonprofit voices to create language in line with partners’ messaging.• Act as a thought leader in the planned giving space and lead on creative implementation of fundraising best practices.• Campaigns to create for partners include e-blasts, surveys, postcards, direct mail letters, newsletter inserts, social media, and more• Coach, mentor, and develop a small team of 1-2 content associates• Lead the content team on projects to improve our team’s internal processes, and communication to more efficiently and effectively produce content• Develop and implement best practices for partners in specific sectors• Stay on top of fundraising and planned giving communications best practices and new techniquesRequired Skills and Experience• Experience working in the nonprofit space is required• Demonstrated skills in project management is required• Comfort working with our faith-based nonprofit partners is required• Interest in developing people management experience is required• Content creation experience in the nonprofit space is a plus• People management experience is a plus (can include managing interns and/or projects)• Experience working with faith-based organizations is a plus• Superior written and verbal communication skills and fine-tuned attention to detail• Intellectual curiosity that drives a willingness to learn and take on projects outside area of primary expertise• Smarts, tenacity, and kindnessBenefitsIn addition to the immense personal and professional satisfaction you’ll gain from helping to raise $1T for high impact nonprofits in a kind and joyful work environment, full time employees at FreeWill are eligible for the following benefits:• Work from home• Unlimited PTO• Flexible hours• Competitive salary• Commuter benefits• Company stock options• 401k• Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage)• Short-term and long-term disability insurance• Life and AD&D insurance• Free One Medical membership• Paid parental leave for all parentsPerks• Option to work from our new, beautiful NYC office, located in the Financial District• Fully paid trips, such as an annual work retreat in a relaxing location• Regular (virtual) team events• $250 monthly co-working budget which can be used for local co-working spaces (for team members located outside of the NYC metro only).• $300 annual budget to outfit your home office or cover utility bills• $1,000 referral bonuses for growing our FreeWill community• $1,000 annual professional development budgetFreeWill is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.We are a remote-first company that’s able to hire in 47 states and D.C. Unfortunately, we are unable to hire in Colorado, Alabama, or Louisiana at this time. We also can’t sponsor working visas, so all applicants will need to have work authorization in the US.
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What You Should Know About Content Specialist II, FreeWill

At FreeWill, we’re on a mission to revolutionize charitable giving, and we need a talented Content Specialist II to join our amazing team. This fully remote role is perfect for someone who thrives in creativity and collaboration, as you'll work hand-in-hand with Partner Success Strategists to craft compelling fundraising communications for our diverse nonprofit partners nationwide. Our organization has grown rapidly since our inception in 2017, having supported over 1,000 nonprofits and raised more than $7 billion in donations for meaningful causes. As a Content Specialist II, you will not only create innovative outreach materials—like e-blasts, postcards, and social media posts—but you'll also mentor a small team of content associates and help improve our internal processes. The ideal candidate should have experience in the nonprofit space, exceptional writing skills, and a genuine passion for making a difference. As part of FreeWill, you’ll enjoy competitive pay from $70,000 to $75,000, plus exciting benefits like unlimited PTO, flexible hours, and opportunities for personal development. If you’re looking for a purpose-driven company where your work can create real change, we invite you to apply and help us continue paving the way for impactful giving!

Frequently Asked Questions (FAQs) for Content Specialist II Role at FreeWill
What are the main responsibilities of a Content Specialist II at FreeWill?

As a Content Specialist II at FreeWill, your primary responsibilities include crafting compelling fundraising outreach materials for over 1,000 nonprofit organizations. You will work collaboratively with Partner Success Strategists to develop language that resonates with each organization's unique voice. Additionally, you'll lead a small team of content associates and oversee projects aimed at enhancing internal processes to streamline content production.

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What qualifications are required for the Content Specialist II position at FreeWill?

To be considered for the Content Specialist II position at FreeWill, candidates should have experience in the nonprofit space along with strong project management skills. Comfort in working with faith-based organizations is crucial, as well as an interest in developing people management experience. Superior written and verbal communication skills, along with an attention to detail, are essential for this role.

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How does FreeWill support the professional development of its Content Specialist II?

FreeWill offers a robust professional development budget of $1,000 annually for each employee, including the Content Specialist II. This allows you to take courses, attend workshops, or pursue any learning opportunity that aligns with your career growth. Additionally, the mentorship component of the role will help you gain valuable leadership experience.

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What type of work environment can a Content Specialist II expect at FreeWill?

At FreeWill, the work environment is remote-first and culture-driven. You’ll encounter a supportive landscape filled with intelligent, compassionate colleagues who prioritize kindness and tenacity. While the role is fully remote, there's also the option to work from our beautiful NYC office, plus engaging virtual team events and retreats to foster team bonding.

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What is the salary range for the Content Specialist II position at FreeWill?

The salary range for the Content Specialist II role at FreeWill is set between $70,000 and $75,000, with performance-based bonuses available. The company maintains a non-negotiation policy to ensure fairness in compensation and offers multiple options including salary or stock packages when making an offer.

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Common Interview Questions for Content Specialist II
Can you describe your experience in content creation for nonprofit organizations?

When answering this question, highlight specific projects you've worked on that involved crafting tailored content for nonprofits. Discuss the strategies you used to understand their messaging needs and how your contributions had a measurable impact on their fundraising goals.

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How do you manage deadlines while producing high-quality content?

A great approach to this question is to explain your project management strategies. Describe how you prioritize tasks, set milestones, and maintain open lines of communication to ensure that you meet deadlines while still delivering quality work.

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What is your understanding of planned giving in the nonprofit sector?

To answer effectively, explain what planned giving entails and its significance to nonprofits. Share any relevant experiences you have in this area, detailing how your content contributions could support these initiatives.

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How do you incorporate feedback from partners into your writing process?

When discussing this, emphasize your openness to critique and the iterative nature of writing. Explain how you actively seek input, make adjustments, and follow up to ensure that partners feel their voice is represented accurately in the content.

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Can you explain a time you mentored a junior team member?

Provide a specific example where your mentorship made a difference. Discuss what you taught, how you supported them, and any positive outcomes resulting from your guidance, showcasing your leadership skills.

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How do you stay current with industry best practices in content writing and fundraising?

Demonstrate your commitment to professional growth by discussing resources like industry publications, webinars, or networking events you attend. Share specific insights you've gained from these activities that have informed your work.

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What techniques do you find most effective for donor outreach?

Here, you can describe different outreach methods you've employed, such as personalized emails, storytelling, or data-driven messaging, highlighting what worked well and why you believe these techniques are impactful.

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How do you balance creativity with the structured requirements of nonprofit branding?

Talk about your ability to mesh creativity with compliance by providing examples where you creatively expressed a nonprofit's brand while adhering to guidelines. Emphasize your understanding of the importance of maintaining a cohesive voice.

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What role do metrics play in evaluating the success of your content?

Explain your approach to utilizing metrics as a feedback mechanism to assess content performance. Detail how you analyze these metrics to improve future outreach efforts, showing your data-driven mindset.

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Why do you want to work at FreeWill as a Content Specialist II?

In your response, connect your values with FreeWill's mission. Talk about your passion for philanthropy, your admiration for their achievements, and how your skills will contribute to their goals, painting a picture of a mutual fit.

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FreeWill makes estate planning warm, intuitive, and totally free.So you can more easily care for the people and causes you love.FreeWill's goal is to raise $1 trillion for charity.

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Full-time, remote
DATE POSTED
March 19, 2025

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