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Field Marketing Manager

Brevo is the leading and fast-growing Customer Relationship Management (CRM) suite designed to enable millions of organizations to connect with people using technology for their success. Our platform gives businesses a unified view of the entire customer journey, empowering them to grow with intuitive marketing and sales tools, including Marketing Automation, Email, SMS, WhatsApp, Chat, and much more. Today, more than 500,000 businesses across 180 countries, including Louis Vuitton, Carrefour, eBay, and Michelin, trust Brevo’s reliable technology and 75+ integrations to deliver unparalleled customer experiences, reduce costs, and drive sales. Brevo reached €142M ARR in 2023 (40% growth year on year) and has close to 1,000 employees globally.


As Field Marketing Manager, you will play a pivotal role in developing, managing, and executing marketing programs that focus on creating awareness, demand, engagement, and renewal related to Brevo. You will work closely with a multidisciplinary team of sales, customer success, and others to deliver programs that drive a pipeline towards sales and renewals across our leads and existing customers.


What you will do :
  • Marketing project management with a strong focus on event management/planning (tradeshows, breakfasts, webinars, conferences…) : consult, brief and coordinate the stakeholders as well as the suppliers, oversee the technical and logistical aspects, ensure the successful execution of the projects in terms of brand image and commercial performance whilst respecting deadlines as well as the budget.
  • Content creation: Articulate Brevo's value proposition and brand attributes to identify and create the necessary content for executing each campaign according to each market (brochures, stalls, emails, speeches, animations, etc.).
  • Collaboration with the Revenue and Marketing teams : Work in close collaboration with the sales teams and gain their support and involvement!
  • Tracking/following-up on leads and performance: Ensure the follow-up of generated leads to guarantee their conversion by the sales teams and assess the effectiveness and ROI of the various activities.
  • Internal communication and reporting: Communicate on the current status and results of the actions that were undertaken and actively contribute to the improvement of the marketing programs and the planning of future actions.


What will contribute to your success:
  • At least three years of experience in field marketing or event planning
  • Strong interpersonal and communication skills to connect with suppliers, customers, partners and internal stakeholders.
  • Strong planning and project management skills to manage, prioritize and deliver multiple projects on time!
  • A positive mindset, dynamism and resourcefulness, that will help you imagine new ways to engage with customers and deal with last-minute contingencies.
  • Mandatory proficiency in English and French.


What we offer!
  • A unique opportunity to join an international and collaborative scale-up environment in a hyper-growth context
  • 2 days of remote work per week
  • Meal vouchers - Swile (12,5 € per day)
  • Excellent private health care, of which 70% is covered by the company
  • RTT
  • Bi-annual global company offsite; inter-office trips (when the current sanitary situation permits)
  • Work's council benefits (Leeto)
  • Social, green and rainbow alliance committees to take care of environmental and social matters
  • Several services related to prevention, health and personal and professional well-being on Welii platform
  • Very competitive referral program
  • Second parent leave: 1 month of fully paid leave
  • Kids leave: additional time off if your children are sick and need you
  • English and French classes, and over 155000 courses available on Udemy
  • Budget to support your workspace at home
  • A modern office in a central location with free fruits, drinks & lots of fun activities
  • Relocation package for international talents
  • ...and more!


Meet us!
  • A 30 minute HR video call
  • A first interview with our Head of Field Marketing FR
  • A final interview with our Director of Field Marketing


Brevo puts diversity and inclusion at the heart of its values. We examine all applications with treatment based on equal skills and applying the principles of non-discrimination. 


Brevo values work-life balance and offers flexible working hours and remote work. Most of our teams will be working mostly remotely and others will follow a hybrid model depending on the nature of the job. This policy is based on a mutual understanding between the Head of, Managers, and Team Members.

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CEO of Brevo
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Armand Thiberge
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Average salary estimate

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$40000K
$60000K

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What You Should Know About Field Marketing Manager, Brevo

If you're seeking an exciting opportunity to make an impact in a fast-paced environment, the Field Marketing Manager position at Brevo in Paris, France, could be your perfect match! Brevo is a leading Customer Relationship Management (CRM) suite that's empowering over 500,000 businesses worldwide to enhance their customer connections. As a Field Marketing Manager, you'll be at the forefront of developing and executing dynamic marketing programs that create awareness and drive demand. This role is all about collaboration; you'll work closely with sales and customer success teams to craft and deliver marketing initiatives that resonate with audiences and generate sales leads. Your experience in marketing project management and event planning will shine as you coordinate tradeshows, webinars, and conferences. Moreover, your knack for creating engaging content will help articulate Brevo's value to diverse markets. With a focus on tracking leads and optimizing performance, you will ensure that marketing efforts translate into tangible results. Ideal candidates will bring at least three years of field marketing experience and possess strong communication and project management skills. If you’re ready to embrace a positive, resourceful mindset and tackle the challenges of a scaling company, we’d love to see how you can contribute to Brevo's mission!

Frequently Asked Questions (FAQs) for Field Marketing Manager Role at Brevo
What are the main responsibilities of a Field Marketing Manager at Brevo?

As a Field Marketing Manager at Brevo, your primary responsibilities will include managing marketing projects with a focus on event planning, creating content to drive campaigns, collaborating closely with sales and marketing teams, tracking lead performance, and facilitating internal communication and reporting on marketing activities. Each of these duties is vital for generating awareness and demand for Brevo's services.

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What qualifications are necessary for the Field Marketing Manager role at Brevo?

To qualify for the Field Marketing Manager position at Brevo, candidates should have at least three years of experience in field marketing or event planning. Strong communication and project management skills are essential, along with a positive mindset and proficiency in both English and French. These qualifications help ensure that you can successfully manage multiple projects and engage effectively with stakeholders.

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How does Brevo support the professional development of its Field Marketing Managers?

Brevo is dedicated to the professional growth of its employees, including Field Marketing Managers. The company offers access to numerous training resources, including English and French classes and over 155,000 courses available on Udemy. Additionally, regular bi-annual global company offsite events provide opportunities for networking and learning from peers.

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What type of marketing programs will a Field Marketing Manager at Brevo develop?

In your role as Field Marketing Manager at Brevo, you will design a variety of marketing programs, including event-driven campaigns like tradeshows, webinars, and conferences. Your goal will be to create engaging experiences that not only raise awareness about Brevo's offerings but also drive customer engagement and sales conversions.

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What special perks does Brevo provide to its Field Marketing Managers?

Brevo offers a range of perks to its Field Marketing Managers, including meal vouchers, excellent health care coverage, remote work flexibility, and a modern office filled with amenities. Additionally, employees enjoy benefits such as RTT, paid leave for child care, and even a relocation package for international talents, making this position even more attractive.

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Common Interview Questions for Field Marketing Manager
Can you describe your experience with event planning in a field marketing role?

In answering this question, highlight specific events you've planned, detailing your role, the challenges you faced, and the outcomes. Speak to how these experiences align with Brevo's expectations for a Field Marketing Manager.

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How do you track and measure the success of your marketing campaigns?

Discuss the metrics and KPIs you typically focus on, such as lead conversion rates and event attendance. Explain how you utilize data to analyze the effectiveness of your campaigns, relating it back to Brevo's goals.

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What strategies do you use to collaborate with sales teams?

Share specific methods you employ to foster collaboration with sales, like regular meetings, shared objectives, and effective communication tools. Illustrate how these strategies lead to improved sales outcomes.

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Can you provide an example of a successful marketing project you managed?

Select a project that showcases your skills and accomplishments. Describe your approach, the team involved, and the impact on overall sales or brand awareness, linking it back to what you envision for Brevo.

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How do you handle last-minute changes or challenges during event planning?

Discuss your approach to crisis management and flexibility. Provide an example where you successfully adapted plans on short notice, highlighting your resourcefulness and positive mindset.

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What techniques do you use for content creation in marketing?

Talk about your process for identifying target audience needs, crafting relevant content, and ensuring message consistency with Brevo's brand. Mention tools you utilize to enhance your content strategy.

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How do you ensure effective internal communication regarding marketing initiatives?

Emphasize the importance of regular updates, feedback loops, and collaboration platforms. Discuss how you’ve successfully communicated marketing results to stakeholders, ensuring alignment with business goals.

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What do you think is the most crucial element in a marketing campaign?

Identify a key component, such as audience understanding or multi-channel outreach, and explain why it's necessary for Brevo's marketing success. Provide examples to support your answer.

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How would you differentiate Brevo's brand in competitive markets?

Focus on Brevo's unique selling propositions, such as its vast integrations and the diverse range of marketing tools offered. Discuss how you would communicate these differentiators in your marketing strategies.

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What motivates you to work in field marketing?

Share your passion for connecting with people, driving engagement, and shaping brand narratives. Relate your motivation to how it aligns with Brevo's mission and values, creating an authentic response.

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We help businesses meet their customers. This mission is in our DNA, and it’s the driving force behind everything we do. We empower all businesses to build and grow relationships with their customers across all digital channels. By taking a modul...

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Full-time, hybrid
DATE POSTED
February 26, 2025

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