Malaysia - Marketing Manager

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ABOUT US

With the mission of "Unleashing the potential of the manufacturing industry," CADDi strives to create a world that can realize each manufacturer’s strength to create a flat, non-hierarchical relationship between customers and manufacturers.
We are challenging to transform the entire manufacturing supply chain from both upstream and downstream and to create an infrastructure that encourages companies with global potential to grow.
We welcome those who can share CADDi's mission, vision, and culture.
We are looking for an experienced Marketing Manager for our B2B SaaS Product, “Drawer”, to lead and build up our field sales team.
The members in the position will develop and lead the overall marketing strategy, including branding, positioning, messaging and go to market planning across Asian countries, while aligning global strategy with our headquarters in Japan and team in the US.

JOB RESPONSIBILITIES

Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans.
Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives and growth targets.
Build, manage and mentor a high-performing marketing team, providing leadership, guidance, and professional development opportunities.
Create and execute demand generation campaigns to drive customer acquisition, engagement, and retention.
Develop and manage multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, and more as required.
Analyze market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.
Oversee the development of compelling marketing content, collateral, and presentations.
Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.
Manage the marketing budget and allocate resources effectively to maximize ROI.
Collaborate with our external agencies, partners, and vendors to enhance marketing efforts and expand our reach.
Monitor and report on key marketing performance metrics and KPIs.
Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.

BASIC QUALIFICATIONS

5+ years of experience in senior marketing roles
Proven track record of driving successful marketing strategies and campaigns in a technology/SaaS environment.
Strong leadership skills with experience managing and mentoring marketing teams.
In-depth understanding of SaaS business models, target markets, and customer personas.
Strategic thinker with the ability to translate vision into actionable marketing plans.
Excellent project management skills to manage multiple initiatives and stakeholders.
Data-driven mindset with the ability to analyze marketing metrics and make data-backed decisions.
Proficiency in digital marketing, demand generation, and marketing automation platforms.
Exceptional communication and presentation skills.
Strong organizational skills and attention to detail.
Up-to-date knowledge of SaaS and technology industry trends.

Professional English skill

PREFERRED QUALIFICATIONS

Experience in the SaaS industry
Experience or knowledge about manufacturing industry
Ability to multi-task, prioritize, and manage time effectively
Experience in business development, consulting, or digital transformation project

Japanese Language is plus but not mandatory

Annual paid leave: as the regulation in The Employment Act (1955)
Sick Leave
Personal Leave
Maternity Leave
Military Service Leave
Sterilization Leave
Training Leave
Salary review: twice a year
Social insurance
Annual health check-up
Premium health insurance
Intensive training program (external or internal training courses, etc)
Company awards
Hybrid work environment to be discussed if that is the best way to maximize the productivity and performance
Others: Win Party, Year-end-party, team building, etc

Average salary estimate

$75000 / YEARLY (est.)

min

max

$60000K

$90000K

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What You Should Know About Malaysia - Marketing Manager, CADDi

At CADDi, we're on a mission to revolutionize the manufacturing industry and we're excited to invite applications for the Marketing Manager position! If you're an experienced marketer passionate about driving growth and developing dynamic marketing strategies, then this could be the perfect opportunity for you. You'll play a crucial role in shaping the marketing direction for our innovative B2B SaaS product, 'Drawer'. As a Marketing Manager, you'll be tasked with developing and leading our overall marketing strategy across Asia, ensuring that our branding, positioning, and messaging resonate with manufacturers everywhere. Collaborating closely with our sales, product, and leadership teams, you will align our marketing efforts with business goals, build and mentor a high-performing marketing team, and execute demand generation campaigns that really engage our users. You will also analyze market trends, curate compelling content, and report on key metrics to optimize our strategies. If you're ready to step into a leadership role where you can unleash your marketing expertise and share in our vision of transforming the manufacturing supply chain, CADDi is the place for you!

Frequently Asked Questions (FAQs) for Malaysia - Marketing Manager Role at CADDi

What are the key responsibilities of a Marketing Manager at CADDi?

The Marketing Manager at CADDi is responsible for developing and leading the overall marketing strategy, which includes crafting branding, positioning, and messaging. They collaborate with the sales and product teams to align marketing strategies with business goals and manage demand generation campaigns to enhance customer acquisition and retention.