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Marketing Specialist - FOS

If you think your skills, experience and aspirations make you a good match for this position, we encourage you to apply. This position may be filled anywhere in the United States. Preference may be given to candidates that can work in one of the CannonDesign locations.
 
 Facility Optimization Solutions, LLC (FOS) a business entity within CannonDesign, a multifaceted design solutions firm. At FOS, it’s all about the people. We’re constantly growing, and that’s where this opportunity comes in – for a Marketing Specialist with a focus on writing. In this position, you will be heavily relied upon to write comprehensive proposals and marketing collateral that attract the ideal client, grow our market base, and further develop our brand. In conjunction with the Marketing team, you will help identify, pursue, and track target clients and opportunities.
 
The ideal candidate will have strong writing skills and experience. In addition, familiarity with the fields of architecture/engineering/facility management/construction and/or proposal creation, journalism, or grant writing is a plus but not required. 

As part of the application process, candidates are required to submit 1-2 writing samples (i.e. published articles, marketing collateral, research papers, project profiles, employee bios, proposal cover letters, etc.). Please redact proprietary/confidential information as needed.

Note: We understand that the process of developing these items is very collaborative, we are looking to see samples that you held the primary role in creating. Candidates that progress to the interview stage will be expected to present details on work samples.  

HERE'S WHAT YOU'LL DO
Develop:
  • Written market-specific content, including narratives for proactive and reactive (RFP-driven) marketing pursuits and collateral.
  • Written copy for project approaches and scopes of work in coordination with the marketing and operations workgroups.
Provide:
  • Client, market, and opportunity-based research.
  • Support for preparation of project interview teams.
  • Support for sales-to-service transition meetings.
  • Project meeting minutes during the onboarding process.
Engage:
  • With operations and software sales teams to understand market forces and client value propositions.
  • With clients to understand their needs and challenges in order to build appropriate proposals for solutions.
  • With sales and marketing teams to inform internal firm strategies.
  • With CannonDesign BMBD team and marketing specialists.
Ensure:
  • Best outcomes for top pursuits, including approach, staffing, subject-matter guidance, and content development.
  • Overall quality of all marketing deliverables and communications and complete conformance with proposal and submittal requirements.
  • Growth of the practice with written materials to promote, introduce, and implement new market-responsive service lines.

Maintain:

  • A growing proposal content library in our RFX software, Loopio.
  • In-house marketing analytics.
  • Opportunity data and tasks in CRM platforms. 
Other
  • Participate in FOS Leadership strategic planning efforts.
  • May perform other duties as required.
What you'll love about us:
  • Competitive benefits package, including a generous paid time off policy
  • Flexible work schedules! We offer a hybrid model, so you can work from home and/or work from the office
  • An inclusive work environment that encourages employees to demonstrate their strengths and passions in achieving personal and organizational goals
  • Coaching with leadership that enables professional growth for future career pathing
  • The opportunity to work for a growing team with proven success
 
Here's what you'll need
  • Bachelor’s degree in business, marketing, communications or a related field required.
  • A minimum of 3 years of related work experience required.
  • Related experience working in a marketing or communications role for a professional services firm preferred.
  • Related experience working in the Architecture, Engineering, and/or Construction industry preferred.
  • Must be proactive, self-driven, organized, detail-oriented and have an enthusiasm for innovation.
  • Strong time and project management skills are essential, along with the ability to work in a deadline-driven environment.
  • Superior verbal, presentation, and graphic design skills are desired but not required.
  • Strong proficiency with MS Suite and Adobe Suite required; proficiency in InDesign preferred.
  • Familiarity with Deltek CRM Vision, Salesforce and Miro is a plus.
 
The salary range for this position is $56,430 to $70,490 annually. This salary range is the range we believe is the anticipated range of possible base compensation at the timing of the posting. We may ultimately pay more or less than the anticipated salary range for the position. Employees may be eligible for discretionary bonuses. We offer a full benefit package including medical, dental and vision coverage and flexible spending account options and voluntary insurances. We have paid time off, flex-time summer hours, remote work options and a 401k plan and employee perk programs. For a general overview of our benefits, please visit our careers page at https://www.cannondesign.com/careers/benefits. Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
 
FOS of CannonDesign is a multidisciplinary professional services and software consultancy founded on the core value that clients are our most important partners.
 
FOS began with a good idea – seeing the need to help facility managers identify what they own, the condition of their facility, and how best to use this data for future capital planning. FOS started as a small operation in 2009 and has grown into a major, multi-office practice that is ranked #1 world-wide for facility-related services by World Architecture 100.

Please note that candidates can only apply to our positions on our company Careers site. It's not uncommon for scammers to create positions that look legitimate on other sites; never enter your information or apply for CannonDesign positions on any platform. Should an issue arise that you feel we should be aware of, please contact us. Please provide your resume and portfolio when applying. 
 
As a condition of employment, all employees are expected to complete mandatory training, including compliance training, within required timeframes and adhere to our internal policies and our Code of Conduct.
 
CannonDesign is an Equal Opportunity Employer. CannonDesign is committed to maintaining a work environment that is free from any and all forms of unlawful discrimination and harassment. It is therefore the firm’s policy to prohibit discrimination and harassment against any applicant, CannonDesign employee, vendor, contractor, or client on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, pregnancy, veteran status, genetic information, citizenship status, or any other basis prohibited by law. It is also CannonDesign’s policy to prohibit any and all forms of retaliation against any individual who has complained of harassing or discriminatory conduct, or participated in a firm or agency investigation into such complaints.
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What You Should Know About Marketing Specialist - FOS, CannonDesign

Are you a passionate writer with a flair for marketing? If so, Facility Optimization Solutions (FOS) at CannonDesign has an exciting opportunity for you as a Marketing Specialist! This remote position allows you to work from anywhere in the United States, though we do prefer candidates who can collaborate closely at one of our physical locations. As a Marketing Specialist, your primary responsibility will be to create compelling proposals and marketing materials that resonate with our target clients. You'll be part of a dynamic team that identifies and tracks potential clients while also enhancing our brand recognition. Your writing talents will enable you to produce market-specific narratives and project approaches, supporting our overall marketing strategies. While experience in architecture, engineering, or facility management is a plus, what matters most is your ability to craft engaging content. Candidates must submit writing samples that demonstrate their ability to lead in content creation, showcasing your unique voice and skills. Not only will you engage with clients to address their needs, but you’ll also collaborate with various teams to ensure that our marketing communications are strategically aligned. If you’re ready to help us grow FOS and our market presence while enjoying flexible working hours and a supportive environment, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Marketing Specialist - FOS Role at CannonDesign
What are the primary responsibilities of the Marketing Specialist at FOS?

As a Marketing Specialist at Facility Optimization Solutions (FOS), your key responsibilities will include writing comprehensive proposals and marketing collateral, conducting market research, and engaging with clients to craft targeted communication strategies. You’ll work closely with the marketing and operations teams to create content that resonates with potential clients and supports our business goals.

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What qualifications are necessary for the Marketing Specialist role at FOS?

To be a successful candidate for the Marketing Specialist position at FOS, you’ll need a Bachelor’s degree in business, marketing, communications, or a related field, along with at least 3 years of relevant work experience. Familiarity with professional services, especially in architecture and engineering, is preferred but not mandatory. Strong writing skills and proficiency in MS and Adobe Suite applications are essential.

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What does the application process for the Marketing Specialist at FOS involve?

The application process for the Marketing Specialist role at Facility Optimization Solutions requires candidates to submit their resume along with 1-2 relevant writing samples. These could include published articles, marketing materials, or proposals that demonstrate your writing capabilities and past contributions. Candidates who progress to the interview stage will need to discuss their work samples in detail.

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What kind of work environment can I expect as a Marketing Specialist at FOS?

At FOS, you can expect a collaborative and inclusive work environment that encourages professional growth and innovation. The company values its employees and offers flexibility through remote work options and hybrid schedules. You’ll be part of a team that celebrates success and supports each other in achieving personal and organizational goals.

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How does FOS support professional development for Marketing Specialists?

FOS supports professional development through coaching with leadership, opportunities for career pathing, and a commitment to fostering an environment that encourages the demonstration of your strengths and passions. Team members are given the resources and support necessary to succeed and grow within the company.

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Common Interview Questions for Marketing Specialist - FOS
Can you describe your experience with writing proposals and marketing collateral?

In your response, emphasize specific examples of proposals or marketing documents you’ve crafted in the past. Highlight any unique approaches you took that led to successful outcomes. Mention the type of content you produced and the goals of those proposals, as well as any metrics that illustrate your effectiveness.

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How do you conduct market research for creating targeted content?

Discuss your methodical approach to market research—include tools you’ve used, sources of information, and how you translate this data into actionable insights for content creation. Show your understanding of how adjusting content based on market needs can enhance client engagement.

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What strategies do you use to ensure quality in your marketing materials?

Explain your process for reviewing and editing marketing materials, including collaboration with team members. You could mention any checklists or standards you follow and the importance of consistency in messaging.

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How do you prioritize your tasks when working on multiple projects?

Share your methods for time management and prioritization, such as using project management tools or setting deadlines. Illustrate your ability to adapt to changing priorities and how this flexibility aids in meeting deadlines.

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Can you share an example of a time when you collaborated with a team to achieve a marketing goal?

Provide a specific story that showcases your collaborative skills. Detail the project, the roles of team members, and how your combined efforts led to achieving a measurable marketing goal.

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What experience do you have with CRM platforms and analytics tools?

Discuss your familiarity with CRM systems, like Salesforce or Deltek CRM Vision, and how you’ve utilized analytics tools to track marketing performance. Highlight any specific instances where you adapted strategies based on data insights.

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How would you go about identifying and engaging target clients?

Talk about your approach to identifying potential clients, which could involve segmenting the market based on industry data. Discuss how you engage these clients through tailored proposals and fostering relationships.

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What role do you believe storytelling plays in marketing content?

Emphasize the importance of storytelling in creating engaging marketing materials. Discuss how compelling narratives can connect with clients emotionally, enhancing their understanding of the message you want to convey.

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What tools do you use for graphic design and how proficient are you in them?

Talk about your proficiency with design tools like Adobe Suite, particularly InDesign and Photoshop. Provide examples of how you’ve incorporated design elements into marketing collateral, enhancing its visual appeal.

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Why do you want to work as a Marketing Specialist at FOS?

Share your motivation for wanting to join FOS, connecting it to your passion for writing and marketing within the professional services sector. Mention any aspects of FOS’s mission or work culture that resonate with your personal values.

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DATE POSTED
March 20, 2025

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