Communications Manager

Job Description

SUMMARY

The Manager, External Communications will be responsible for developing and executing PR strategies and programs for Constellation Brands’ Beer Division portfolio of brands including the Corona and Modelo families, Pacifico, Victoria and Emerging Brands.  This role will also assist in managing the company’s reputation with internal / external stakeholders and help drive the company’s business objectives.  In addition, there will be a focus on developing and executing content for communications to various external and internal audiences that connect and support the broader communications team initiatives.

KEY RESPONSIBILITIES

Public Relations

• Provide strategic guidance to internal and external partners by building on brand priorities to develop and execute effective and impactful earned programing to elevate our portfolio
• Develop excellent working relationships with cross-functional teams and PODs across brand marketing and brand activation, retail connections, licensing & promotion, lifestyle & experiential, media & digital marketing, as well as internal operations- insights, legal, and procurement
• Act as a strategic partner with cross-functional and agency partners to ensure smooth transfer of knowledge and understanding to deliver on strategic programming goals
• Ensure budget and program efforts prioritize core business drivers and brand expansions  
• Manage multiple programs, often simultaneously, with a strong ability to prioritize and delegate
• Manage agency relationships and teams to deliver effective programs and perspective
• Deliver results on time and on budget and help drive the company’s success
• Participate in regular meetings with team, agency partners, and cross-functionals
• Participate in agency RFPs or procurement exercises, as needed

Media Relations/External Communications

• Fulfill and/or coordinate incoming media requests for statements, interviews, assets, product samples, etc., utilizing the help of agencies where appropriate
• Engage in effective media relations by identifying opportunities to garner positive media coverage and working with agencies to plan, pitch and target media outlets / reporters; preparing company spokespeople for media interviews; and developing press releases, talking points and media lists as needed
• Assist in actively managing company and brand reputation, coordinating audits and engaging key stakeholders to assess and act on sensitive situations
• Provide consistent strategic perspective and guidance for both reputational and PR opportunities
• Act as a team player by building strong working relationships built on trust with internal business partners and Communications teammates across geographies 
• Interact effectively with leaders at all levels of the organization and serve as a brand ambassador for both the communications team and the company
• Participate in personal and professional training and education opportunities, as they arise 
• Ensure consistency and alignment with Constellation’s overall communications program and strategic direction
• Collaborate with internal communications counterparts, providing content and ensuring consistent messaging among initiatives to various stakeholders aligned with the company’s business strategy

POSITION SPECIFICATIONS

• BS/BA degree in communications, public relations, or journalism
• Master’s degree in communications, public relations a plus
• Proven experience managing / maximizing effectiveness of external agencies
• Superior writing, editing, oral and interpersonal communication skills
• Strong leadership skills, executive presence, and ability to influence without authority
• Highly resourceful and organized with an eye for detail
• Excellent time management, written and oral communication skills
• Enthusiasm and desire to position our brands at the forefront of cultural relevance
• Strong motivation and ambition to support the Communications team and their goals to drive the business
• Ability to prioritize, manage and deliver multiple immediate tasks and long-term projects on deadline
• Ability to work effectively and flexibly in a rapidly changing, fast-paced and challenging professional environment
• Positive attitude and self-starter with the ability to forge relationships and add value to the team on integrated team projects and as individual contributor
• Ability to work harmoniously with co-workers and perform duties and responsibilities in a manner consistent with the company’s value of exhibiting the highest quality standards in all endeavors

ADA Physical/Mental/Workplace Requirements:

• Occasional lifting up to 25 lbs.
• Sitting, working at desk/personal computer for extended periods of time
• Work environment is hybrid between professional corporate office and remote location
• Ability to travel commercially (25% of time)

Location

Additional Locations

Job Type

Job Area

The salary range for this role is:

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.  At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).