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Content Marketing Specialist

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Fast Facts

Civitas Learning is seeking a remote Content Marketing Specialist to execute their content strategy, driving engagement and supporting sales efforts through various formats including blogs, podcasts, and social media.

Responsibilities: Develop and manage high-quality content for customer engagement at all funnel stages, optimize for SEO, create sales enablement materials, and monitor content performance.

Skills: Strong writing, editing, and communication skills; experience with AI-powered content, SEO, and lead generation; detail-oriented and highly organized.

Qualifications: 3–5 years of experience in content marketing or related roles; familiarity with tools like HubSpot and SEMrush is a plus; experience in education technology or B2B is preferred.

Location: Remote - United States

Compensation: Not provided by employer. Typical compensation ranges for this position are between $60,000 - $85,000.

THIS IS A REMOTE ROLE BASED IN THE UNITED STATES.

Civitas Learning seeks a highly skilled and detail-oriented Content Marketing Specialist to execute our content strategy across the customer lifecycle. This role will focus on developing and managing high-quality content that drives engagement, nurtures leads and supports sales efforts. You will work across various content formats, including web, blogs, podcasts, videos, white papers, research reports, social media, and sales enablement materials.

The ideal candidate is a self-starter, a strong writer and communicator, and has an understanding of AI-powered content marketing. You should be highly flexible, responsive, able to manage multiple projects, and adept at applying the latest content and product marketing strategies.

This role reports to the Director of Marketing and works closely with marketing, product, sales, and the Customer Development team.

Primary Responsibilities:

Execute a comprehensive content strategy to engage customers at every funnel stage.
Manage, create, and maintain content for blogs, white papers, research reports, videos, podcasts, and lead-generation assets.
Optimize content for SEO, distribution, and engagement.
Develop content that supports demand generation and lead nurturing campaigns.
Create sales enablement materials like case studies, product one-pagers, and pitch decks.
Manage and create content for social media and owned email newsletters.
Leverage AI tools to enhance content creation, personalization, and distribution.
Stay updated on the latest AI-powered content marketing trends and tools.
Manage multiple content projects with attention to detail and strict deadlines.
Edit and proofread content to maintain brand voice and messaging consistency.
Lead a team of external content professionals, ensuring the successful execution of content projects.
Monitor content performance analytics, providing insights and recommendations to improve content effectiveness.

Experience & Qualifications:

3–5 years of experience in content marketing, product marketing, or related roles.
Strong writing, editing, and communication skills.
Experience managing blogs, video content, podcasts, and sales enablement materials.
Proven ability to use AI tools for content creation, research, and optimization.
Strong understanding of SEO, lead generation, and inbound marketing strategies.
Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
Ability to work independently and proactively drive content initiatives.
Comfortable in a small team where flexibility and collaboration are essential.
High-performing, self-starter who is excited to dive in and make things happen.
A strong analytical mindset, paired with a curious and problem-solving attitude.
Experience in education technology, SaaS, and B2B is a plus.
Familiarity with tools like HubSpot, SEMrush, and WordPress is a plus.

We'd love to hear from you if you are passionate about marketing content to reach marketing and business goals.

Average salary estimate

$72500 / YEARLY (est.)

min

max

$60000K

$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Content Marketing Specialist, Civitas Learning

Civitas Learning is on the lookout for a dynamic Content Marketing Specialist to join our remote team! In this engaging role, you'll be the mastermind behind our content strategy, crafting captivating and high-quality materials that drive customer engagement and support our sales efforts. Your creativity will shine through various formats, including blogs, podcasts, and social media, as you engage our audience at every stage of the marketing funnel. You'll have the opportunity to optimize content for SEO, create impactful sales enablement materials, and leverage innovative AI tools in your workflow. If you have 3-5 years of experience in content marketing, strong writing and communication skills, and a knack for detail-oriented work, we want to hear from you! You’ll collaborate closely with our marketing, product, and sales teams while managing multiple projects with ease. At Civitas Learning, we're dedicated to enhancing the education technology landscape, and you can play a key role in helping us achieve our goals. Join us and let’s create engaging content together that resonates with our audience and drives results!

Frequently Asked Questions (FAQs) for Content Marketing Specialist Role at Civitas Learning

What are the main responsibilities of a Content Marketing Specialist at Civitas Learning?

As a Content Marketing Specialist at Civitas Learning, your main responsibilities will include executing a comprehensive content strategy to engage customers, managing and creating content across various formats such as blogs, podcasts, and white papers, optimizing content for SEO, and supporting sales efforts with tailored materials. You'll also be monitoring content performance analytics to provide data-driven insights and recommendations.