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Sr. Marketing Manager - job 2 of 23

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Visa is seeking a versatile Sr. Marketing Manager with a generalist approach to join our dynamic team. The ideal candidate will have a broad marketing skill set in the small business marketing space and will be responsible for creating compelling content for our digital, social media, and events platforms, managing customer advocacy and success stories, and coordinating both in-person and virtual events in collaboration with a supportive team. This role requires a creative, strategic thinker with a profound understanding of how to use content to engage audiences and develop strategies that drive revenue growth. The role will sit within the Authorize.net brand of Visa Acceptance Solutions, an open digital payments management platform. This role reports to Head of Marketing for Authorize.net, a Visa Solution.
This Position Will Be Responsible For
Develop and execute a content strategy for our digital and social media platforms that aligns with our business goals and is tied to revenue growth.

Create engaging, digital, SEO-optimized content that resonates with our target audience and promotes brand engagement.
Support content creation and management with 3rd party publishers tied to quarterly growth campaigns.
Lead creation of webinars and break down content into other digital usable formats.
Draft regular newsletters to our target audiences and other email content to promote crossell/upsell opportunities to our clients and report back findings with a test and learn mindset.
Manage customer advocacy programs, including the collection and promotion of customer success stories tied to business goals and bringing value to our clients.
Coordinate and manage both in-person and virtual events, such as webinars.
Collaborate with cross-functional teams to ensure brand consistency and meet content objectives.
Support product collateral updates and messaging for new and improved features and functionalities.
Monitor, analyze, and report on performance to inform future strategies and provide points of view into best practice and ways to improve.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$105000 / YEARLY (est.)

min

max

$90000K

$120000K

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What You Should Know About Sr. Marketing Manager, Visa

If you're a creative powerhouse with a knack for strategic marketing, Visa is looking for you! We’re searching for a Senior Marketing Manager to join our vibrant team in Austin. In this role, you’ll be diving into the heart of small business marketing within our Authorize.net brand. Your diverse marketing skills will shine as you craft engaging content across our digital and social media platforms. You’ll play a pivotal role in creating compelling narratives that captivate our audiences, ultimately driving revenue growth. As a Senior Marketing Manager, you'll oversee customer advocacy, coordinating inspiring success stories that highlight the value we bring to clients. A key part of your mission will be organizing both in-person and virtual events, ensuring they resonate with our brand goals. Collaborating closely with cross-functional teams, you’ll maintain brand consistency and manage updates to product collateral. Your keen analytical mindset will help you monitor performance metrics and adjust strategies for optimal impact. If you're ready to take your marketing career to the next level and make a significant impact, Visa is the place for you!

Frequently Asked Questions (FAQs) for Sr. Marketing Manager Role at Visa

What are the main responsibilities of a Sr. Marketing Manager at Visa?

As a Sr. Marketing Manager at Visa, your primary responsibilities include creating and executing content strategies for digital and social media platforms, managing customer advocacy programs, and coordinating both in-person and virtual events. You will generate engaging, SEO-optimized content, draft newsletters for targeted audiences, and analyze performance metrics to inform future marketing strategies.