Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Senior Product Marketing Manager image - Rise Careers
Job details

Senior Product Marketing Manager

Real is a fast-growing national real estate brokerage powered by technology. Real is currently operating in all U.S. states, Canada, and the District of Columbia. Founded in 2014, Real is a trailblazer in the Residential Real Estate industry, as we lead the disruption with our cutting-edge technology platform. We are on a mission to revolutionize the home-buying and selling process, making agents' lives better while creating lucrative financial opportunities for them.


For more information, visit https://www.onereal.com
 

Location: Remote - US Based. Candidates MUST be based in the United States to be considered. 

Job Summary:

Real is seeking an experienced and strategic Senior Product Marketing Manager to lead go-to-market (GTM) strategies, product positioning, and drive adoption for our fintech and real estate solutions, including credit card products. This role will be responsible for positioning and messaging that resonate with agents and customers, ensuring the successful launch and lifecycle marketing of our financial products. The ideal candidate will have a strong background in fintech, credit card products, and real estate technology. They will work closely with cross-functional teams, leveraging data to drive decisions and continuously refine marketing strategies to enhance product awareness, growth, and retention.

Duties/Responsibilities:

  • Go-to-Market Strategy & Execution: Develop and execute GTM strategies for fintech and real estate products, including credit card offerings, to ensure strong market positioning and adoption.

  • Product Messaging & Positioning: Craft compelling, data-driven messaging and positioning that resonates with key stakeholders, including agents and customers. Conduct competitive analysis to ensure product differentiation and value proposition.

  • Marketing Collateral & Sales Enablement: Create impactful marketing materials such as product pages, presentations, email campaigns, sales enablement tools, and onboarding guides. Collaborate with sales teams to provide training, collateral, FAQs, and pitch decks to optimize the sales cycle.

  • Market Research & Analysis: Conduct market research and competitive analysis to better understand current and prospective customer needs, evaluate competitive offerings, and derive actionable insights for continuous product and marketing improvements.

  • Lifecycle Marketing: Design and manage lifecycle marketing campaigns to drive agent conversion, retention, and advocacy through personalized and data-driven engagement strategies.

  • Cross-functional Collaboration: Partner with product, sales, marketing, partnerships, and operations teams to ensure alignment with company objectives and drive acquisition and growth efforts.

  • Product Feedback & Roadmap Influence: Gather and synthesize agent feedback, market trends, and customer insights to inform and influence the product roadmap.

Required Skills/Abilities:

  • Exceptional writing and storytelling skills, with the ability to simplify complex concepts into clear, compelling messaging.

  • Deep experience with developing and executing GTM strategies, messaging, and positioning for financial products.

  • Strong analytical skills with the ability to use data and metrics to drive decisions and evaluate performance.

  • Demonstrated experience in sales enablement, content development, and demand generation.

  • Ability to collaborate across teams and manage multiple projects in a fast-paced, dynamic, and high-growth startup environment.

  • Strong understanding of lifecycle marketing strategies and customer engagement, particularly in the fintech and real estate space.

  • Adaptable, strategic thinker with a growth mindset and the ability to thrive in an evolving and innovative environment.

Education and Experience:

  • Bachelor’s degree in Marketing, Business, or related field. Master’s degree or MBA preferred.

  • 8+ years of product marketing experience with a focus on fintech, and credit card products is required. Real estate technology experience is an advantage.

  • Experience in a senior-level marketing role within a high-growth or startup environment is highly desirable.

Must-Have:  Ability to truly encompass our Company Core Values

  • Work Hard. Be Kind

  • “We” are bigger than “me”

  • Tech x Humanity

Physical Requirements: 

  • Sit for long periods of time

Real is proud to be an equal opportunity workplace employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. 

Real Glassdoor Company Review
4.5 Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon
Real DE&I Review
No rating Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon
CEO of Real
Real CEO photo
Tamir Poleg
Approve of CEO

Average salary estimate

$120000 / YEARLY (est.)
min
max
$100000K
$140000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Marketing Manager, Real

Join Real, a fast-growing national real estate brokerage based in Newark, as our Senior Product Marketing Manager! In this exciting role, you'll lead the charge in developing and executing go-to-market strategies for our innovative fintech products, including cutting-edge credit card solutions designed for real estate agents. You’ll craft compelling messaging that resonates with our agents and customers, ensuring that our offerings stand out in the competitive market. Your expertise in fintech and real estate technology will allow you to conduct insightful market research and analysis, helping to create impactful marketing collateral that enhances the sales cycle. Collaborating with various teams, you’ll play a crucial part in gathering feedback and influencing our product roadmap. At Real, we are not just another tech company; we're on a mission to revolutionize the home-buying and selling process while creating exciting opportunities for agents. If you're passionate about making a difference in people's lives through innovative technology, we'd love to hear from you!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at Real
What are the key responsibilities of a Senior Product Marketing Manager at Real?

As a Senior Product Marketing Manager at Real, your primary responsibilities will include developing and executing go-to-market strategies for our fintech and real estate products, especially our credit card offerings. You'll be tasked with crafting data-driven messaging that resonates with agents and customers, conducting market research, managing lifecycle marketing campaigns, and collaborating with cross-functional teams to ensure alignment with company objectives.

Join Rise to see the full answer
What qualifications are required for the Senior Product Marketing Manager position at Real?

To qualify for the Senior Product Marketing Manager position at Real, candidates should have at least a Bachelor’s degree in Marketing, Business, or a related field, with a preferred Master's degree or MBA. Additionally, 8+ years of product marketing experience focusing on fintech and credit card products, along with a background in real estate technology, are essential for success in this role.

Join Rise to see the full answer
How does Real support the professional growth of a Senior Product Marketing Manager?

At Real, we believe in fostering a supportive environment for professional growth. As a Senior Product Marketing Manager, you'll have opportunities to collaborate closely with teams, influence product development, and refine your skills in a dynamic, high-growth startup environment. Our culture encourages continuous learning and innovation, empowering you to excel in your career.

Join Rise to see the full answer
What skills are important for a Senior Product Marketing Manager at Real?

Key skills for a Senior Product Marketing Manager at Real include exceptional writing and storytelling abilities, strong analytical skills, a deep understanding of go-to-market strategies, and experience in sales enablement. Adaptability and a collaborative mindset are also crucial, as you'll be working across various teams in a fast-paced environment.

Join Rise to see the full answer
What is the company culture like at Real for the Senior Product Marketing Manager?

The culture at Real is built on our core values of hard work and kindness, emphasizing that 'We' are bigger than 'me.' We promote a tech-driven yet human-centric approach to our work, aiming to create a supportive and innovative atmosphere. As a Senior Product Marketing Manager, you'll be part of a team that values collaboration, success, and the pursuit of excellence.

Join Rise to see the full answer
Common Interview Questions for Senior Product Marketing Manager
Can you describe your experience with go-to-market strategies in fintech?

When answering this question, consider sharing specific examples of successful go-to-market strategies you've led, highlighting how you identified target markets, crafted messaging, and executed the launch. Be sure to discuss the outcomes and any lessons learned along the way.

Join Rise to see the full answer
How do you approach product positioning and messaging?

In response, explain your process for developing product positioning and messaging. Discuss how you gather data and insights, consider competitor positioning, and tailor your messaging to resonate with the target audience. Highlight any frameworks or methodologies you use.

Join Rise to see the full answer
What strategies have you employed to enhance lifecycle marketing?

Provide examples of lifecycle marketing campaigns you've designed, focusing on how you personalized engagement strategies to drive conversion and retention. Discuss specific metrics you tracked to measure success and adjust your approach.

Join Rise to see the full answer
How do you collaborate with cross-functional teams?

Share specific instances where you've partnered with teams such as sales, product, and marketing. Emphasize the importance of communication, goal alignment, and how collaborative efforts led to successful project outcomes.

Join Rise to see the full answer
What role does data play in your marketing strategies?

In your response, articulate how you leverage data to inform your marketing strategies. Discuss examples where data-driven insights led to key decisions and how you measure the effectiveness of your campaigns.

Join Rise to see the full answer
How do you keep up with trends in fintech and real estate technology?

Discuss your methods for staying informed about industry trends, such as following relevant publications, attending conferences, or participating in professional networks. Highlight how you integrate this knowledge into your marketing strategies.

Join Rise to see the full answer
Describe a successful marketing campaign you've led?

When discussing a marketing campaign, outline your goal, the strategies you employed, and the results achieved. Emphasize your role and any collaborative efforts that contributed to its success.

Join Rise to see the full answer
What challenges have you faced in product marketing, and how did you overcome them?

Share specific challenges you've encountered, whether in positioning, market penetration, or competition. Discuss the strategies you implemented to overcome those challenges and the results that followed.

Join Rise to see the full answer
How would you measure the success of a product launch?

Respond by outlining the key performance indicators (KPIs) you would track post-launch, such as user adoption rates, customer feedback, and sales performance. Discuss how these metrics inform your future marketing strategies.

Join Rise to see the full answer
What motivates you to work in product marketing, particularly in fintech?

Share your passion for product marketing and the fintech industry. Discuss how the blend of technology and financial solutions excites you, and how you aim to create impactful experiences for customers and stakeholders.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User
Posted 14 days ago
Photo of the Rise User
Finch Care Remote No location specified
Posted 3 days ago
Photo of the Rise User
DoorDash USA Hybrid San Francisco, CA; Los Angeles, CA; Sunnyvale, CA; Seattle, WA; New York, NY
Posted 6 days ago
Leonardo.Ai Remote No location specified
Posted 4 days ago
Photo of the Rise User
JumpCloud Remote Athens, Greece - Remote
Posted 6 days ago

Building your future, together! Our Values are: Work Hard, Be Kind - We care. We make things happen. Simply Great Service - We provide service from our hearts with skill and experience. Embrace, Resolve, Evolve - Sometimes, things go wrong. We...

117 jobs
MATCH
VIEW MATCH
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 15, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!
LATEST ACTIVITY
A
Someone from OH, Cleveland just viewed Personal Assistant *ASAP* at Alphabe Insight Inc
Photo of the Rise User
Someone from OH, Canton just viewed Senior Director, Communications at Imagine Pediatrics
Photo of the Rise User
Someone from OH, Euclid just viewed Software Engineer - Sr. Consultant level at Visa
Photo of the Rise User
Someone from OH, Dublin just viewed GTM Recruiter (Contract) at Notion Labs
Photo of the Rise User
Someone from OH, West Chester just viewed Marketing Manager, Brand at Felix
Photo of the Rise User
Someone from OH, Amelia just viewed Call Center Representative at Ascensus
Photo of the Rise User
Someone from OH, Amelia just viewed Remote Call Center Representative at Conduent
Photo of the Rise User
Someone from OH, Amelia just viewed Credit and Collection Analyst at AbbVie
O
Someone from OH, Dayton just viewed Data Engineer at On-Hire
Photo of the Rise User
Someone from OH, Cincinnati just viewed Reentry Coordinator at Commonwealth of Kentucky
A
Someone from OH, Lewis Center just viewed 34505367634 - Fraud Analyst at Activate Talent
Photo of the Rise User
Someone from OH, Dublin just viewed Senior Third-Party Risk Analyst at Fenergo