Senior Product Marketing Manager

Real is a fast-growing national real estate brokerage powered by technology. Real is currently operating in all U.S. states, Canada, and the District of Columbia. Founded in 2014, Real is a trailblazer in the Residential Real Estate industry, as we lead the disruption with our cutting-edge technology platform. We are on a mission to revolutionize the home-buying and selling process, making agents' lives better while creating lucrative financial opportunities for them.

For more information, visit https://www.onereal.com
 

Location: Remote - US Based. Candidates MUST be based in the United States to be considered. 

Job Summary:

Real is seeking an experienced and strategic Senior Product Marketing Manager to lead go-to-market (GTM) strategies, product positioning, and drive adoption for our fintech and real estate solutions, including credit card products. This role will be responsible for positioning and messaging that resonate with agents and customers, ensuring the successful launch and lifecycle marketing of our financial products. The ideal candidate will have a strong background in fintech, credit card products, and real estate technology. They will work closely with cross-functional teams, leveraging data to drive decisions and continuously refine marketing strategies to enhance product awareness, growth, and retention.

Duties/Responsibilities:

• Go-to-Market Strategy & Execution: Develop and execute GTM strategies for fintech and real estate products, including credit card offerings, to ensure strong market positioning and adoption.

• Product Messaging & Positioning: Craft compelling, data-driven messaging and positioning that resonates with key stakeholders, including agents and customers. Conduct competitive analysis to ensure product differentiation and value proposition.

• Marketing Collateral & Sales Enablement: Create impactful marketing materials such as product pages, presentations, email campaigns, sales enablement tools, and onboarding guides. Collaborate with sales teams to provide training, collateral, FAQs, and pitch decks to optimize the sales cycle.

• Market Research & Analysis: Conduct market research and competitive analysis to better understand current and prospective customer needs, evaluate competitive offerings, and derive actionable insights for continuous product and marketing improvements.

• Lifecycle Marketing: Design and manage lifecycle marketing campaigns to drive agent conversion, retention, and advocacy through personalized and data-driven engagement strategies.

• Cross-functional Collaboration: Partner with product, sales, marketing, partnerships, and operations teams to ensure alignment with company objectives and drive acquisition and growth efforts.

• Product Feedback & Roadmap Influence: Gather and synthesize agent feedback, market trends, and customer insights to inform and influence the product roadmap.

Required Skills/Abilities:

• Exceptional writing and storytelling skills, with the ability to simplify complex concepts into clear, compelling messaging.

• Deep experience with developing and executing GTM strategies, messaging, and positioning for financial products.

• Strong analytical skills with the ability to use data and metrics to drive decisions and evaluate performance.

• Demonstrated experience in sales enablement, content development, and demand generation.

• Ability to collaborate across teams and manage multiple projects in a fast-paced, dynamic, and high-growth startup environment.

• Strong understanding of lifecycle marketing strategies and customer engagement, particularly in the fintech and real estate space.

• Adaptable, strategic thinker with a growth mindset and the ability to thrive in an evolving and innovative environment.

Education and Experience:

• Bachelor’s degree in Marketing, Business, or related field. Master’s degree or MBA preferred.

• 8+ years of product marketing experience with a focus on fintech, and credit card products is required. Real estate technology experience is an advantage.

• Experience in a senior-level marketing role within a high-growth or startup environment is highly desirable.

Must-Have:  Ability to truly encompass our Company Core Values

• Work Hard. Be Kind

• “We” are bigger than “me”

• Tech x Humanity

Physical Requirements: 

• Sit for long periods of time

Real is proud to be an equal opportunity workplace employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.