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Consumer Insights Analyst

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Join Colibri as a Consumer Insights Analyst, where you'll leverage your expertise in Qualtrics to enhance customer feedback programs and deliver actionable insights that drive business strategies.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: You'll program and analyze VOC surveys, ensure data integrity, monitor feedback trends, and create professional presentations to convey insights to leadership.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Strong technical expertise in Qualtrics, data analysis, troubleshooting, and excellent communication skills are required.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Experience with CRM integration, Qualtrics API, and a passion for trend identification and critical thinking is preferred.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: This is a fully remote position.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: Not provided by employer. Typical compensation ranges for this position are between $60,000 - $85,000.



At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,

Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,

and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education,

introducing some of the first web-based professional education courses in 2001. Today, the company’s

family of brands are the leading online professional education platforms in their respective end-markets.

We proudly to serve >1 million customers annually and employ more than 1,500 mission-aligned

professionals. To learn more, please visit: www.colibrigroup.com

Position Overview:

As a Consumer Insights Analyst, you will be responsible for programming, deploying, and analyzing VOC surveys that provide crucial feedback on customer satisfaction, experience, and expectations. You will use Qualtrics to design and manage surveys, configure triggers for closed-loop follow-ups, integrate Qualtrics with our CRMs for automated survey deployment, and set up automated email notifications. Additionally, you will create professional PowerPoint presentations to effectively communicate your findings and insights to senior management and other stakeholders. This role requires strong technical expertise in Qualtrics, advanced data analysis capabilities, and the ability to present insights clearly and compellingly.

What You'll Do

  • Enhance the VOC Program to Drive Actionable Insights: 
  • Set up automated VOC surveys using Qualtrics by working with our technical teams to set up API integration with Qualtrics. 
  • Set up automated triggers for closed-loop follow-up actions based on survey responses.  
  • Configure and maintain Qualtrics dashboards to monitor real-time feedback and track key metrics. 
  • Provide ongoing analysis on VOC trends, highlighting shifts in customer sentiment and emerging patterns, while collaborating with cross-functional teams to integrate this data into strategic planning.  
  • Work closely with IT and technical teams to ensure data integrity, troubleshooting any issues with the Qualtrics platform to maintain smooth survey operations. 
  • Help teams with ad hoc research needs to conduct insights they need to make strategic business decisions  
  • Collaborate with cross-functional teams to align research methodologies with business objectives and support ad hoc research needs. 
  • Analyze surveys and develop visually compelling PowerPoint decks that effectively communicate research findings, actionable insights, and recommendations to senior leadership and stakeholders. 

What You'll Need to Succeed

  • We are looking for someone with strong Qualtrics technical expertise to set up automated triggers and workflows, streamline processes like sending email reminders, and ensure follow-up actions based on survey responses.
  • Experience integrating Qualtrics with systems like CRM tools and marketing platforms for seamless data collection and analysis.
  • Familiarity Qualtrics API for automating tasks and integrating with external applications such as Salesforce.
  • Troubleshooting and resolving any technical issues within the platform, including survey deployment, logic errors, and data discrepancies. 
  • Candidates should have a passion for identifying trends, along with strong organizational skills and the ability to think critically.
  • Candidates must be detail-oriented, strong communicators (both written and verbal), and capable of multitasking and managing multiple projects simultaneously.  

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!

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Average salary estimate

$72500 / YEARLY (est.)
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$60000K
$85000K

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What You Should Know About Consumer Insights Analyst, Colibri Group

Join Colibri as a Consumer Insights Analyst! In this fully remote role, you'll harness your skills with Qualtrics to enhance customer feedback programs and deliver insights that truly drive strategic business decisions. Your mission will involve programming and analyzing VOC (Voice of the Customer) surveys, ensuring data integrity, and keeping an eye on feedback trends. You’ll create stunning PowerPoint presentations to effectively communicate your findings to leadership and impact how Colibri operates. We are looking for someone who's not just adept in data analysis but also has a keen eye for trends and the ability to communicate findings clearly. With your strong technical expertise in Qualtrics, you’ll automate surveys, integrate with CRM tools, and manage dashboards. This role isn’t just about crunching numbers; it's about translating data into actionable insights that can change the game. At Colibri, we value love, joy, boldness, teamwork, and curiosity—and we’re excited to see how you can contribute to these values. If you’re passionate about customer insights and ready for a rewarding challenge, apply today and be a part of our mission to serve over a million customers annually!

Frequently Asked Questions (FAQs) for Consumer Insights Analyst Role at Colibri Group
What are the key responsibilities of a Consumer Insights Analyst at Colibri?

The Consumer Insights Analyst at Colibri is responsible for programming, deploying, and analyzing VOC surveys that provide key feedback on customer sentiments and experiences. You will enhance the VOC program and use Qualtrics to design surveys, integrate them with CRM tools, manage data integrity, and present insights in a compelling manner to senior leadership.

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What qualifications are required for the Consumer Insights Analyst position at Colibri?

Colibri is looking for candidates with strong technical expertise in Qualtrics, data analysis skills, and experience with CRM integration and the Qualtrics API. A background in trend analysis, strong communication skills, and attention to detail are also crucial for success in this role.

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How does Colibri value diversity in the Consumer Insights Analyst hiring process?

At Colibri, we are committed to building a diverse and inclusive workplace. We encourage applicants from various backgrounds to apply for the Consumer Insights Analyst role, even if they don’t meet every single qualification listed in the job description, believing that diverse perspectives enhance our success.

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What tools and platforms should a Consumer Insights Analyst at Colibri be familiar with?

A Consumer Insights Analyst at Colibri should be well-versed in using Qualtrics for survey creation and analysis. Familiarity with CRM systems and the Qualtrics API for automation and integration is also important to streamline data collection and analysis efficiently.

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What personal qualities are important for a Consumer Insights Analyst working at Colibri?

The ideal candidate for the Consumer Insights Analyst position at Colibri should possess strong analytical skills, attention to detail, and excellent communication abilities. A passion for identifying trends and the ability to work collaboratively with various teams are also essential for success in this role.

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Common Interview Questions for Consumer Insights Analyst
Can you describe your experience with VOC surveys as a Consumer Insights Analyst?

In responding to this question, highlight specific projects where you programmed and analyzed VOC surveys, focusing on the methodologies used and insights gained. Discuss how you communicated these findings to stakeholders.

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How do you ensure data integrity in your analysis?

Explain the steps you take to check for accuracy, such as validating data sources, running consistency checks, and using software tools effectively. Mention your experience troubleshooting any issues encountered.

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What role does collaboration play in your work as a Consumer Insights Analyst?

Discuss how you engage with cross-functional teams to align research methodologies with business goals. Provide examples of past collaborations and the positive impact they had on your work.

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How do you stay updated with the latest trends in consumer insights?

Mention professional organizations, journals, or online resources you follow. Emphasize your passion for learning and how you apply new knowledge to your work as a Consumer Insights Analyst.

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Describe a challenging project you worked on as a Consumer Insights Analyst and how you overcame obstacles.

Share a specific example, detailing the challenge, your approach to resolving it, and the outcome. Highlight your problem-solving skills and perseverance.

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Can you provide an example of how you translated data into actionable insights?

Discuss a particular instance where your analysis led to recognizable changes in strategy or action. Focus on how your insights were received by leadership and the steps taken based on your findings.

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How do you handle tight deadlines as a Consumer Insights Analyst?

Share your time management strategies and tools that help you stay organized. Mention specific examples where you successfully managed multiple projects under time constraints.

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What is your experience with using Qualtrics?

Dive into details about your proficiency with Qualtrics, such as survey design, API integration, and managing data. Be prepared to discuss specific features you've utilized in your previous roles.

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How do you prioritize research needs from different stakeholders?

Illustrate your approach for assessing the urgency and importance of different requests, emphasizing how you ensure that all stakeholders are satisfied with the research outcomes.

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What motivates you as a Consumer Insights Analyst?

Describe your passion for understanding customer behavior and how that passion drives you to provide actionable insights that can significantly influence a business's success.

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Full-time, remote
DATE POSTED
April 8, 2025

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