Marketing Coordinator

As a Marketing Coordinator at Colibri, you will implement and manage the day-to-day execution of our B2C/B2B marketing strategies. This includes developing creative marketing assets, collaborating with cross-functional teams, managing email and SMS campaigns via HubSpot, and maintaining relationships with partners. Your role will be vital in supporting our mission to lead people in their career growth.

Candidates applying for the Marketing Coordinator position at Colibri should ideally hold a Bachelor’s Degree in Business, Marketing, or Communication, with 1-3 years of relevant marketing experience. Familiarity with B2C and B2B marketing best practices, strong project management skills, and proficiency in tools like HubSpot and WordPress are also essential to succeed in this role.

Colibri values candidates with 1-3 years of experience in marketing, particularly those familiar with lead generation, sales enablement, and managing multi-channel marketing campaigns. Those who have worked with email marketing, paid advertising, and website management will find their skills especially relevant in the Marketing Coordinator role.

At Colibri, we thrive on a culture built around Love, Joy, Boldness, Teamwork, and Curiosity. Our Marketing Coordinator will be part of a mission-driven team that values collaboration and supports each other in achieving departmental goals. We encourage diverse backgrounds and experiences, believing they enrich our work environment.

Colibri is committed to the professional development of its employees, including Marketing Coordinators. Here, you will have access to various learning opportunities and resources, allowing you to expand your marketing skills and take on new challenges. We foster a playful and innovative atmosphere where everyone can thrive and adapt in their careers.

When answering this question, highlight specific campaigns you've worked on, describing your contributions and the outcomes. Be sure to mention any tools or strategies used, such as customer segmentation or targeted advertising, showcasing your understanding of the different approaches in B2C and B2B contexts.

Discuss your organizational skills by sharing a structured approach you use to prioritize tasks. Mention tools like project management software or methods like the Eisenhower Matrix, emphasizing your ability to balance urgent versus important tasks in a fast-paced environment, which is essential for the Marketing Coordinator role at Colibri.

Be specific about how you have used HubSpot in past roles, detailing your experience with email marketing, lead management, or analytics. Mention any campaigns you managed with HubSpot that led to significant results, demonstrating your practical knowledge of the platform and its impact on your marketing efforts.

To effectively answer this, mention key performance indicators (KPIs) you track, such as conversion rates, engagement metrics, or ROI. Provide examples from past campaigns where you successfully analyzed data to inform decisions or optimize strategies, showing your analytical mindset.

Share a specific example that outlines your strategy, target audience, the tools you used, and the results achieved. Highlight metrics such as open rates and conversions, emphasizing how your approaches led to measurable success, which is essential for the Marketing Coordinator position at Colibri.

Emphasize your belief in teamwork and collaboration, discussing how you’ve worked alongside cross-functional teams to achieve marketing goals. Share specific instances where collaboration led to successful outcomes and how you value diverse perspectives within a marketing context.

Discuss various sources you rely on for industry knowledge, such as relevant blogs, webinars, online courses, and networking events. Emphasize your commitment to continuous learning and adapting your skills to stay ahead in the rapidly evolving marketing landscape, which is vital for the Marketing Coordinator role.

Be open about a particular challenge you faced in a marketing project. Explain the situation, what went wrong, and how you managed it. Highlight the lessons learned and how you’ve applied those lessons to future projects, showing resilience and a growth mindset.

Discuss your strategies for maintaining strong partner relationships, including regular communication, setting clear expectations, and seeking feedback. Highlight a successful partnership you have managed, providing details on how you fostered collaboration and mutual growth, which is a key part of the Marketing Coordinator role.

Express enthusiasm for Colibri's mission and values, highlighting how they resonate with your personal and professional goals. Talk about the opportunity to contribute to a company that positively impacts education and your eagerness to be part of a team dedicated to helping others succeed.