Director of Enterprise Marketing

As the Director of Enterprise Marketing at CompanyCam, you will own the strategy and execution of marketing initiatives specifically targeting the mid-market segment. This includes driving enterprise pipeline growth through ABM initiatives, developing innovative marketing plans, and collaborating with Sales and Partnerships. Your role is crucial for aligning marketing strategies with overall company goals to ensure they lead to measurable revenue impact.

To apply for the Director of Enterprise Marketing role at CompanyCam, you'll need a minimum of 10 years of marketing experience, with at least 3 years in senior leadership over mid-market and enterprise marketing. Experience in B2B SaaS marketing and proficiency with analytics and reporting tools are essential. A collaborative leadership style and a knack for creativity are also key traits that will make you a suitable candidate.

The Director of Enterprise Marketing plays a pivotal role at CompanyCam by defining and executing the marketing strategy aimed at mid-market customer acquisition. You will develop full-funnel marketing campaigns that not only generate leads but also foster lasting relationships, helping to convert those leads into closed-won revenue through strategic marketing initiatives and collaborative efforts across departments.

In the Director of Enterprise Marketing role at CompanyCam, you will manage a high-performing acquisition team, which includes overseeing the Senior Manager of Field Marketing and two Marketing Managers. Your leadership will be crucial in driving the team's success and ensuring that marketing efforts are seamlessly integrated with sales initiatives to achieve business objectives.

Yes! CompanyCam embraces a flexible work environment, allowing the Director of Enterprise Marketing to work remotely from anywhere in the U.S. Although occasional travel to our headquarters in Lincoln, Nebraska, is required, you will have the freedom to adjust your work settings to fit your lifestyle.

In targeting mid-market customers, I would implement a multi-channel approach that combines Account-Based Marketing (ABM), targeted content marketing, and strategic partnerships. By aligning with the Sales team, we can create tailored campaigns that resonate with specific customer needs, fostering deeper relationships and driving conversions.

I measure the effectiveness of marketing campaigns through a combination of key performance indicators (KPIs) such as lead conversion rates, customer acquisition costs, and ROI of specific campaigns. Utilizing analytics tools will provide insights into campaign performance and allow me to optimize our strategies based on data-driven feedback.

My experience with ABM involves developing highly targeted marketing campaigns aimed at specific accounts within the mid-market segment. In this role at CompanyCam, I would leverage existing relationships, collaborate with Sales, and design personalized campaigns that speak directly to the needs and pain points of key decision-makers in those accounts.

Successful Directors of Enterprise Marketing must possess strong analytical skills to understand marketing performance, alongside excellent communication and leadership abilities to collaborate cross-functionally. Additionally, creativity and innovative thinking are essential to develop compelling campaigns that engage the target audience effectively.

I believe in establishing open lines of communication and regular feedback loops with sales teams. By understanding their challenges and insights from customer interactions, I can tailor marketing strategies that not only generate leads but also empower sales teams with the content and tools they need to close deals effectively.

Data analysis is integral to my marketing strategies. It informs me on audience behaviors, campaign successes, and areas requiring improvement. By leveraging reporting tools, I can make informed decisions and adjustments that enhance our marketing efforts and ensure we’re driving profitable growth.

I led a successful ABM campaign aimed at the mid-market that involved targeted content, personalized messaging, and strategic outreach. Its success stemmed from closely aligning with sales strategies, creating highly relevant content for our target audience, and using analytics to refine our approach based on feedback and engagement levels.

When facing challenges in marketing projects, I take a proactive approach by assessing the situation, analyzing what went wrong, and gathering input from my team. This collaborative effort often uncovers valuable insights that guide us to create more effective strategies moving forward.

I am motivated by the opportunity to inspire and empower my team to achieve exceptional results. Seeing team members grow and succeed, along with contributing to the overall success of the company, drives my passion for leadership. I thrive in dynamic environments where innovation and collaboration are encouraged.

When developing marketing plans for enterprise customers, I consider their unique challenges, industry trends, and the competitive landscape. Tailoring our approach to address their specific needs, ranging from comprehensive content strategies to engaging events, ensures that we resonate with them and drive meaningful results.