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Social Content Strategist

DubClub Overview:

The DubClub founding team played football and baseball together at Stanford, then remained friends after college. Like many sports bettors and sports fans, we triumphed together. But we also lost together. Through it all, we did our best to utilize the timely information shared by countless sports content creators to better inform our bets. Input from these sports content creators was useful, but the methods to receive their timely content containing betting advice were unreliable. We found ourselves refreshing websites, sifting through timelines, and jumping in and out of Discord servers.

When we paid these sports content creators for their advice, a great dynamic ensued. They made money from our payment for their content, and we lost money less frequently. Thus, DubClub was born to serve sports content creators that are serious about making a lot of money from their sports betting content. Our product is the business operating system for sports content creator CEOs (our “partners”) to easily inform more consumers and achieve financial freedom.

Since our founding, we have facilitated over $50 million in subscription payments for our partners and delivered hundreds of millions of messages containing informational sports betting content to consumers. People make more money and more informed sports betting decisions with DubClub.

We are backed with Series A funding from leading Silicon Valley investors, several public company internet founders, sports industry veterans, and Hall of Fame athletes.

Our Vision and Our Mission:

Our vision is to build the destination where anyone can benefit from sports content. Our mission is to help more people Win More Together™.

Role context and overview

We’re hiring a Social Content Strategist (IC-4) to join our Marketing team and execute our go-to-market (GTM) strategy by creating and distributing engaging social content that grows our brand visibility and helps drive GMV. This full-time role will be based in our San Francisco office and report directly to our Head of GTM Marketing, Bear Matthews. You’ll work cross-functionally to implement strategic initiatives aimed at increasing total content views across platforms.

Your #1 Priority

You are being hired to execute a content strategy that meaningfully increases total views on our social content and makes our partners ecstatic to be associated with DubClub. Within 90 days, you’ll be expected to demonstrate a clear and measurable path toward achieving (or surpassing) our content view goals in support of GTM success.

How you’ll achieve this outcome

  • Content Creation and Planning: Develop and implement content strategies across social media platforms, ensuring alignment with business objectives and user needs.

  • Social Media Strategy: Create and manage social media campaigns to engage audiences and increase brand awareness.

  • Content Editing: Creation and editing of original content in collaboration with DubClub’s founders and our partners.

  • Content Distribution: Oversee the distribution of content across various social media platforms, ensuring consistency and relevance.

  • Analytics and Optimization: Analyze engagement metrics to optimize content performance and adjust strategies accordingly.

What you’ll bring to DubClub

  • 4+ years of experience in content marketing, social strategy, or related roles—ideally within high-growth startups or internet marketplaces

  • Track record of producing high-performing content across multiple social platforms (Twitter/X, TikTok, Instagram, YouTube, etc.)

  • Strong grasp of analytics and experimentation. You’re comfortable using metrics to make decisions and optimize content

  • Strategic and creative thinking. You balance clear outcomes with fresh, engaging storytelling and execution

  • Excellent communication and project management skills. You thrive in fast-paced environments, bring clarity, and stay organized

  • Collaborative by nature. You love working with product, marketing, and leadership to solve problems together

Compensation

  • $100,000 base salary ($110,000 OTE) + stock options.

Why Join Us:

  • Impact: Build upon early market leadership in an exploding industry.

  • Ownership: Significant equity and influence in the company’s direction.

  • Autonomy: Freedom to shape the tech vision and build your team.

  • Growth: Join a team on the verge of explosive growth.

  • Career: Clear upward mobility to expand your skill set and responsibilities.

Our "3 C" Values:

  • Customer-Obsession: We are inspired by our customers, who are the CEOs of DubClub businesses and our “partners” in fulfilling the DubClub mission. We drive the best possible financial outcomes for our CEO partners.

  • Collaboration: We learn and iterate relentlessly in pursuit of desired outcomes. Whoever is responsible for the desired outcome decides on the plan to solve an essential problem. Agree or disagree, we remain objective and commit.

  • Clarity: We are fueled by operational excellence. As Problem Solvers and Empowerers of people, we compete to win. We do less but do it better, keeping things simple by removing what is not essential to our strategy.

We are an equal opportunity employer and do not discriminate on the basis of any status protected under federal, state, or local law.

Average salary estimate

$105000 / YEARLY (est.)
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$100000K
$110000K

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What You Should Know About Social Content Strategist, DubClub

Are you a creative thinker with a flair for social media? DubClub, a leading innovator in the sports betting arena, is on the hunt for a Social Content Strategist to join our vibrant Marketing team in San Francisco. As a Social Content Strategist, you'll be the mastermind behind our go-to-market strategy, crafting engaging social media content that amplifies our brand and boosts our visibility. At DubClub, we take pride in our mission to empower sports content creators, and your role is vital to that mission. With at least 4 years in content marketing or social strategy under your belt, you’ll help us connect more effectively with our audience and meet our ambitious growth targets. Your main goal? To ensure our partners are thrilled to collaborate with us while driving views on our social content. You’ll dive into the nitty-gritty of content creation, manage dynamic social media campaigns, and leverage analytics to optimize our strategies. You’ll enjoy the freedom to experiment and define our voice across platforms like Twitter, TikTok, and Instagram. Plus, you'll be working closely with DubClub’s founders and team leadership to truly make your mark. Join us on our journey to redefine the sports content landscape and create a collaborative environment where you can shine. Let’s win together and lead the charge in this exciting industry!

Frequently Asked Questions (FAQs) for Social Content Strategist Role at DubClub
What are the primary responsibilities of a Social Content Strategist at DubClub?

As a Social Content Strategist at DubClub, your primary responsibilities include developing and implementing content strategies across various social media platforms, managing social media campaigns, collaborating on content creation with the founders, overseeing content distribution, and analyzing engagement metrics for continuous optimization. You'll be crucial in driving brand visibility and total content views.

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What qualifications are required for the Social Content Strategist position at DubClub?

To be a successful candidate for the Social Content Strategist position at DubClub, you should have at least 4 years of experience in content marketing or social strategy, a proven track record of creating compelling content across platforms like Twitter, TikTok, and YouTube, and strong analytical skills to make data-driven decisions. Excellent communication and project management abilities are also essential.

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How does the Social Content Strategist contribute to DubClub’s goals?

The Social Content Strategist plays a vital role in achieving DubClub's goals by crafting engaging content that aligns with business objectives and resonates with target audiences. Your strategic initiatives will help drive brand awareness and customer engagement, contributing directly to the overall success and growth of DubClub.

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What skill sets can make a Social Content Strategist successful at DubClub?

Success as a Social Content Strategist at DubClub hinges on a unique blend of creativity and analytical prowess. You'll need to think strategically while producing engaging narratives, manage multiple projects effectively, and collaborate seamlessly with various teams. A solid grasp of analytics to track content performance is also crucial.

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What kind of work environment can a Social Content Strategist expect at DubClub?

At DubClub, a Social Content Strategist can expect a dynamic and fast-paced work environment that fosters collaboration and innovation. You will have the autonomy to shape strategies and influence company direction while being a key part of a team dedicated to achieving growth and success in the sports content industry.

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Common Interview Questions for Social Content Strategist
How would you plan a social media content strategy for DubClub?

To plan an effective social media content strategy for DubClub, I'd start by analyzing our target audience and their preferences. I'd collaborate with cross-functional teams to align business objectives and identify key performance indicators. Creating a content calendar while focusing on engaging narratives and promotions relevant to our brand would be essential.

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Can you give an example of a successful social media campaign you've managed?

Certainly! I once developed a campaign focused on user-generated content, encouraging followers to share their experiences with our product. By creating engaging challenges, we increased our brand visibility and user engagement. The campaign resulted in a 50% growth in shares and an uplift in brand sentiment.

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How do you measure the success of your social media content?

I measure the success of social media content through engagement metrics such as likes, shares, comments, and the overall reach of each post. I also track conversion rates and follower growth to gauge how well our content resonates with the audience and drives business objectives.

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What is your approach to content creation and editing?

My approach to content creation and editing involves extensive research and collaboration. I prioritize understanding our audience and brand message, then draft content that speaks to them. I value feedback and involve team members to ensure diverse perspectives and quality before finalizing any content.

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How do you stay updated with social media trends?

I stay updated on social media trends by following industry leaders, subscribing to relevant newsletters, attending webinars, and joining online communities focused on social media marketing. This helps me adapt our strategies to engage our audience effectively.

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Describe a time when you had to pivot your strategy. What was the outcome?

There was a time when a planned campaign didn’t resonate as we anticipated. I quickly analyzed feedback and engagement metrics, pivoted our messaging, and adjusted the targeting. This agile response led to increased participation and ultimately met our campaign goals, showcasing our adaptability.

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How would you ensure brand consistency across all platforms?

To ensure brand consistency, I would establish brand guidelines that determine voice, tone, and visual elements. Consistent messaging across platforms is key, and I'd regularly audit our content to ensure all pieces align with our overarching brand identity.

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What challenges do you anticipate in the Social Content Strategist role?

In the Social Content Strategist role, potential challenges include keeping up with rapidly changing algorithms and platform updates. To overcome this, I plan to continuously analyze engagement data, adapt our strategies, and stay informed on trends to ensure our content remains relevant.

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How do you handle negative feedback on social media?

Handling negative feedback requires a balanced approach. I aim to respond promptly and professionally, addressing concerns directly and offering solutions. This shows our commitment to customer satisfaction and allows us to turn a negative experience into a positive outcome.

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What do you enjoy most about being a Social Content Strategist?

What I enjoy most is the creativity involved in crafting content that engages and inspires audiences. The dynamic nature of social media keeps me excited, and I love the challenge of finding innovative ways to build brand awareness and connect with users on a personal level.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 10, 2025

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