Content Marketing Strategist (Remote)

Remote (United States)

What is Teachable?

Teachable is a no-code platform for creators who want to build a more impactful business through courses, coaching, downloadable content, and community. With Teachable, creators can engage their online audiences and get paid—on their own terms. Today, tens of thousands of creators use Teachable to share their knowledge and, to date, have reached more than 46 million students around the world.

Are you ready to join a dynamic, cross-cultural team at an exciting turning point in our company’s journey? Now part of the global Hotmart Company portfolio, Teachable continues to take the creator economy by storm as a true industry leader. Together, Teachable and Hotmart are delivering market-leading products that prioritize creator control and flexibility, alongside meaningful partnership and support from our team. If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of creators to shape the future, we want you on our team!

About Us:

Teachable is a no-code platform for creators who want to build a more impactful business through courses, coaching, and downloadable content. With Teachable, creators can engage their online audiences and get paid—on their own terms. Today, tens of thousands of creators use Teachable to share their knowledge and, to date, have reached more than 46 million students around the world.

Are you ready to join a dynamic, cross-cultural team at an exciting turning point in our company’s journey? Now part of the global Hotmart Company portfolio, Teachable continues to take the creator economy by storm as a true industry leader. Together, Teachable and Hotmart are delivering market-leading products that prioritize creator control and flexibility, alongside meaningful partnership and support from our team. If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of creators to shape the future, we want you on our team!

About the Role:

As our content marketing strategist, you’ll own several of our powerful content channels. In addition, you’ll strategize and experiment with ways in which we can grow our top-of-funnel content and nurture leads. With a passion for both content creation and metrics reporting, you’ll play a pivotal role in deepening Teachable’s content marketing strategy and brand presence. 

Creating compelling content is an art; the person who is the right mix of wordsmith, strategist, and marketer is hard to find, but we’re confident you’re out there. In this full-time position, you’ll play a large role with educational content development and work cross departmentally to address the needs of our creators. You’ll conceptualize and develop educational articles and courses, ebooks and case studies, video scripts and content packages, and you’ll be responsible for our weekly newsletter, In the Know. You’ll be expected to bring a strong creative mind and an enthusiasm for content creation to each of the channels you manage. This is a great role for experimenting, big ideas, and autonomy. 

You’ll report to our senior content marketing manager as a part of our Brand and Content team. You’ll work daily with our marketing team, product team, CRM team, and creative team to build educational content experiences that propel our creators to new levels of success while supporting larger marketing team KPIs and company goals. If you’re obsessed with writing and creating innovative, meaningful, customer-focused content, you belong on our team. 

Qualifications:

• 4+ years experience in content marketing, brand marketing, and/or product marketing. Background in journalism, editorial, publishing, or digital media is preferred
• Proficient in interpreting data and research and responding with content that speaks to the wants and needs of the customer
• A respect for maintaining the integrity of the brand voice and tone
• A mastery of engaging, persuasive writing style and the ability to adapt your tone to various customer segments
• The ability to produce content that delivers on core marketing objectives and KPIs
• Basic knowledge of SEO best practices for on-page optimization
• Excellent project management skills and an ability to prioritize when there are multiple projects in flight; must have experience leading big projects from ideation to completion
• Experience maintaining a content calendar and upholding brand tentpole events
• The ability to present and communicate work and goals effectively 
• Skilled in cross-departmental collaboration
• Excellent grammar and editing skills
• The ability to adapt content to a variety of channels as well as expand the impact and effectiveness of those channels
• Experience with or an eagerness for experimenting with content and workflow tools such as AI/ChatGPT  
• A passion for writing content that educates and improves people’s lives
• Preferred: Experience assigning and editing freelance writers or contractors 
• Preferred: Knowledgeable about the creator economy and understand what it means to be an entrepreneur

Responsibilities:

• Drive engagement, conversion, and acquisition by planning, developing, and writing content that educates and inspires our creators
• Partner with senior content marketing manager to develop and execute new content, experiments, and strategies to target top-of-funnel audience and promote lead nurture experience
• Develop alongside senior content marketing manager and maintain Teachable’s content strategy and content calendar
• Build and execute content across multiple Teachable properties including, but not limited to, in-product course academy, blog, video, and email
• Build Teachable’s reputation for best-in-class educational content for creators, entrepreneurs, and business owners
• Work cross departmentally to develop content that can be used to increase acquisition and conversion and support user testing 
• Get to know our customer segments inside and out and anticipate their content needs
• Collaborate creatively with our CRM, social, community, partnerships, and copywriting teams
• Own our expanding newsletter channel
• Own case study process and execution in collaboration with product marketing team, video strategist, and content lead
• Conceptualize and create new content downloads for various customer segments to assist in acquisition 
• Conceptualize and create courses for Teachable creators

Additional Details:

At Teachable, we are committed to providing fair and competitive pay (using market data to inform our pay bands), rewarding high performance, and ensuring all employees have the opportunity and ability to impact Teachable’s overall company value. Base salaries will be reviewed at regular intervals throughout the year, typically following performance review cycles currently conducted bi-annually or in conjunction with a promotion.

• This role is open to remote candidates in the U.S.
• Applicants must be currently authorized to work in the United States on a full-time basis. 
• For this role, the base salary range is $75,000 to $85,000. Total compensation also includes a competitive benefits package and Restricted Stock Units (RSUs). A salary offer will be determined by a number of factors including experience, skill level, education, internal pay equity, and other relevant business considerations. We review all teammate pay and compensation programs regularly to ensure competitive and fair pay.

While Teachable maintains our NY office for local employees to use, we operate as a remote-first culture in order to give our employees added flexibility. In order to maintain connection and create a community beyond the screen, Teachable holds in-person events throughout the year, where employees and teams can come together for bonding, strategic alignment, goal-setting, and celebrations!

Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we're committed to a fair and consistent interview process. Please tell us in your application if you require an accommodation to apply for a job or to perform your job.