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Marketing Manager

Company Description

CRB is a leading provider of sustainable engineering, architecture, construction and consulting solutions to the global life sciences and food and beverage industries. Our more than 1,100 employees provide best-in-class solutions that drive success and positive change for our clients, our people and our communities. CRB is a privately held company with a rich history of serving clients throughout the world, consistently striving for the highest standard of technical knowledge, creativity and execution.

Job Description

The Marketing Specialist manages and executes one or more of CRB’s marketing efforts including sales services, thought leadership, business development support, account management, client loyalty programs, search engine optimization (SEO), public relations/media, internal communication, web design, content creation, demand and lead generation, proposal management, event planning and client experience and data integrity and analytics in the Architecture/Engineering/Construction (A/E/C) industry. Contributes to company marketing strategy, creating content and managing special initiatives

Responsibilities

 

· Manage and execute one or more of CRB’s marketing efforts including sales services, thought leadership, business development support, account management, client loyalty programs, search engine optimization

· (SEO), public relations/media, internal communication, web design, content creation, demand and lead generation, proposal

management, event planning and client experience and data integrity and analytics in the Architecture/Engineering/Construction (A/E/C) industry

· Contribute to company marketing strategy, creating content and managing special initiatives

· May focus primarily on one or several of these areas and have a secondary focus on others which may evolve as business

needs require

· Manage cross-company marketing projects with multi-discipline participants

· Ensure quality deliverables within agreed timelines and ensures that company brand and policies are followed

Qualifications

Minimum Qualifications

 

· Bachelor’s Degree in Marketing, Journalism, Communication or equivalent experience and/or

· Minimum of six years of related experience

 

Additional Qualifications

 

· Track record of success creating content for complex solicitations above $20M

· Excellent verbal and written communications skills

· Advanced graphics, document layout, editing and quality assurance skills

· Understanding of standard style guidelines

· Strong project management skills

· Ability to work independently with minimal guidance and experience with providing direction to team members

· Experience leading strategy and providing structure for deliverables that focus on clients’ expressed needs

· Experience facilitating meetings and managing document iterations

· Ability to inspire teams to meet internal deadlines

· Advanced knowledge of Microsoft Office Suite, SharePoint, InDesign, Deltek Vision or equivalent; Office 365, marketing automation, SEO and data analytics experience preferred

· Skilled at designing and executing complex marketing initiatives, strategic opportunity campaigns and managing diverse teams

· Skilled at working with technical project teams

Additional Information

All your information will be kept confidential according to EEO guidelines.

CRB is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer and it is our policy to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category. Employment is contingent on background screening.

CRB does not accept unsolicited resumes from search firms or agencies. Any resume submitted to any employee of CRB without a prior written search agreement will be considered unsolicited and the property of CRB. Please, no phone calls or emails.

CRB offers a complete and competitive benefit package designed to meet individual and family needs.

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

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Average salary estimate

$80000 / YEARLY (est.)
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$70000K
$90000K

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What You Should Know About Marketing Manager, CRB

Are you ready to take your career to the next level as a Marketing Manager at CRB in Kansas City, Missouri? At CRB, we excel in sustainable engineering, architecture, construction, and consulting solutions for the life sciences and food and beverage industries. We're on the lookout for a talented Marketing Manager to help us execute strategic marketing initiatives that propel our company forward. In this role, you'll be responsible for a range of dynamic marketing efforts, from sales services and business development support to thought leadership and SEO. Your creativity and strategic mindset will contribute directly to our marketing strategy, all while collaborating with cross-functional teams to deliver high-quality projects within set timelines. If you have a proven track record of crafting compelling content, a knack for project management, and a passion for marketing in the Architecture/Engineering/Construction industry, CRB is the perfect place for you. Let’s inspire positive change together and pave the way for exciting new opportunities. Join us, and let’s make a difference!

Frequently Asked Questions (FAQs) for Marketing Manager Role at CRB
What responsibilities does the Marketing Manager at CRB have within the company?

The Marketing Manager at CRB plays a crucial role in managing and executing various marketing initiatives. You will oversee sales services, business development support, SEO efforts, and even client loyalty programs. Additionally, you'll create content and spearhead special projects, ensuring all marketing strategies align with the company’s overall goals.

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What qualifications are needed for the Marketing Manager position at CRB?

To apply for the Marketing Manager role at CRB, a Bachelor’s Degree in Marketing, Journalism, or Communication is preferred, alongside six years of relevant experience. Additionally, successful candidates will exhibit strong project management skills, excellent communication abilities, and experience in creating impactful content for large-scale solicitations.

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How does the Marketing Manager contribute to company marketing strategy at CRB?

As the Marketing Manager, you will directly shape CRB's marketing strategy by managing content creation and leading cross-company marketing projects. Your insights on client needs and your ability to inspire team cooperation will be essential in driving the marketing initiatives that resonate with CRB’s clients.

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What is the working environment like for Marketing Managers at CRB?

At CRB, the Marketing Manager will thrive in a collaborative and innovative environment. You will work alongside diverse teams across disciplines, navigating various marketing projects while adhering to our company’s standards and policies. This teamwork-driven atmosphere fosters creativity and supports professional growth.

Join Rise to see the full answer
What tools and software should a Marketing Manager at CRB be familiar with?

A Marketing Manager at CRB should possess advanced knowledge of Microsoft Office Suite, SharePoint, InDesign, and marketing automation tools. Familiarity with data analytics and SEO is also essential, enabling you to effectively execute and track marketing initiatives.

Join Rise to see the full answer
Common Interview Questions for Marketing Manager
What marketing strategies have you successfully implemented in your previous roles?

When answering this question, showcase specific examples of marketing strategies you've executed, emphasizing metrics that demonstrate their success. Discuss the objectives, the process you followed, and how your strategy aligns with CRB's mission of driving positive change.

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How do you prioritize your tasks when managing multiple marketing projects?

Discuss your approach to project management, whether using tools like Gantt charts or Agile methodologies. Highlight your ability to balance short-term and long-term projects effectively while ensuring everyone stays on track.

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Can you provide an example of a complex content project you led?

Share a specific situation where you took charge of a multifaceted content project, detailing your role in coordinating team efforts, managing timelines, and how the outcome contributed to the company's goals or client satisfaction.

Join Rise to see the full answer
What role does SEO play in your marketing strategy?

Emphasize the importance of SEO in driving organic traffic and improving visibility for marketing projects. Provide an example of how you've successfully integrated SEO into your marketing strategies, including the tools or techniques you employed.

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How do you ensure that your marketing content meets the needs of your audience?

Showcase your understanding of audience analysis methods, discussing how you collect and utilize feedback, data analytics, and market research to create content that resonates with target audiences.

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How do you handle critical feedback on your marketing campaigns?

Talk about your open-mindedness towards feedback and how you use it constructively to refine ideas and projects. Give an example of a time you adjusted a marketing campaign based on criticism that led to improved results.

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What experience do you have with managing budgets for marketing initiatives?

Discuss your proficiency in budgeting for marketing projects, ensuring you relate it to your past roles and the importance of aligning financial resources with strategic goals.

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How do you measure the success of marketing campaigns?

Explain the key performance indicators (KPIs) you typically track, such as engagement rates, conversion rates, and ROI. Relate these measurements to how they inform your future marketing strategies.

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What is your approach to market research?

Describe your systematic approach to conducting market research, mentioning both qualitative and quantitative methods. Highlight how you translate research findings into actionable marketing plans.

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How do you stay current with marketing trends?

Articulate your commitment to continuous learning by sharing specific resources—like industry publications, webinars, or networking events—that keep you informed about emerging trends and best practices in marketing.

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Full-time, on-site
DATE POSTED
April 2, 2025

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