Senior BDR/SDR Manager

As a Senior BDR/SDR Manager at Crisp, your primary responsibilities include recruiting, training, and coaching Business Development Representatives to achieve sales targets. You’ll also develop training programs to enhance their sales skills and knowledge, implement effective outbound prospecting strategies, provide performance reports, identify gaps in performance, design motivational incentives, and collaborate with marketing to align sales efforts.

Applicants for the Senior BDR/SDR Manager position at Crisp should have at least 5 years of experience in B2B, SaaS, or enterprise sales, with a minimum of 2 years in a leadership role. A proven track record in acquiring new business, successful coaching of teams, and exceptional communication skills are essential. Familiarity with CRM systems, particularly HubSpot, is also preferred.

Crisp fosters a collaborative and fast-paced work environment that encourages innovation and high performance. As a Senior BDR/SDR Manager, you’ll work alongside driven professionals who are passionate about making an impact in the legal industry. The culture is geared towards professional growth, creativity, and accountability, making it a rewarding place to develop your career.

In the Senior BDR/SDR Manager role at Crisp, you’ll play a critical part in the company’s growth by developing your team to effectively generate leads and convert prospects into customers. By refining sales processes, providing support and mentorship, and forging partnerships with marketing, you will help ensure that sales initiatives directly contribute to Crisp’s overarching goal of impacting law firms across North America.

Crisp offers a robust benefits package for the Senior BDR/SDR Manager, including 100% company-paid health, vision, and dental coverage, a 4% 401K match, generous paid time off, paid parental leave for new parents, and relocation assistance for non-local candidates. This comprehensive package is designed to support employees' well-being and work-life balance.

To effectively develop a sales team at Crisp, I focus on creating comprehensive training programs that enhance individual skills. I also implement regular coaching sessions to offer constructive feedback and encourage open communication, ensuring everyone knows their performance metrics and objectives.

In my approach to outbound prospecting as a Senior BDR/SDR Manager, I prioritize creating targeted strategies based on thorough market research. I also emphasize teaching my team how to leverage personal connections and utilize the CRM to track engagement efficiently. This creates a structured pathway for converting leads.

I have extensive experience with CRM systems, specifically HubSpot, where I’ve utilized it to manage customer relationships and sales processes efficiently. I ensure my team understands the importance of data integrity and process adherence, which is crucial for reporting and maintaining performance metrics.

Handling underperforming team members requires a supportive yet direct approach. I focus on identifying specific performance gaps and providing additional training or coaching to address them. Open communication is key; I encourage discussions to understand their challenges and motivate them to improve.

As a manager in a sales environment, I'm motivated by the opportunity to drive results and see my team succeed. Watching team members grow in their roles, exceed targets, and contribute to the company’s mission gives me immense satisfaction and fuels my passion for mentoring.

I measure the success of sales strategies through key performance indicators (KPIs), including conversion rates, lead generation metrics, and overall revenue generated. Regularly reviewing these metrics allows me to refine strategies and optimize efficiency.

Collaboration with marketing is essential in my sales strategy. It ensures alignment on target markets, creates cohesive messaging, and helps optimize campaigns for better lead generation. By working together, we can enhance brand positioning and improve conversion rates.

A successful sales initiative I led involved implementing a new training program that focused on both technical and value-driven sales techniques. This initiative was effective because it empowered my team to better understand customer needs and articulate how our services could address those needs.

I keep my sales team motivated by setting clear, achievable goals and recognizing their achievements regularly. I also implement incentive programs and create a fun, competitive environment to encourage engagement and high performance.

The most challenging aspect of being a Senior BDR/SDR Manager is adapting to rapid changes in the market and customer behavior. It’s crucial to remain agile and responsive to these changes while guiding the team to stay focused on their goals and maintain motivation.