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Market Manager

Description

As a Market Manager, your primary role will be increasing sales and brand awareness in your territory. You will work closely with our distributor staff to develop both on- and off-premises accounts. You will assume responsibility for identifying and forming new sales relationships, maintaining and servicing current sales accounts and volumes, and further growing the Crux brand and market presence in your territory.

Requirements

ESSENTIAL JOB DUTIES AND FUNCTIONS (Performed with or without reasonable accommodation)

  

  • The position is based in Bend sales territory and have requires overnight travel approximately 30% of the time
  • Work closely with brewery, Tasting Room, marketing/branding and other Crux staff to maintain a current and comprehensive understanding of the Crux beer offerings, brewery history, beer styles, new releases and culture
  • Help us increase on- and off-premises points of distribution
  • Call on a minimum of 40 on-premise and 15 off-premise quality and actionable accounts each week
  • Maintain and develop strong buying accounts within territory;
  • Work alongside distributor personnel and within accounts to secure Crux sales and long-term buying patterns, promoting new, on-going and “limited” beer releases
  • Increase sales at current accounts and open new accounts 
  • Monitor product placement, age, and quality of service 
  • Maintain and develop a strong, positive relationship with the distributor sales team to ensure all pre- and post-sales support needs are executed in a timely manner, including brand education and training
  • Define and implement creative promotions/campaigns at key on- and off-premise accounts
  • Develop sales forecasts, identify key market trends, and manage quarterly goals
  • Create and implement Crux-themed promotions and events at current and potential customers and beer-themed festivals and special events.
  • Communicate product, market and sales trends and communicate within Crux in a timely and constructive manner.


BENEFITS

  • Health Insurance, Dental Insurance, Life Insurance, Short Term Disability insurance
  • Holiday Pay
  • Paid vacation/sick leave (PTO)
  • 401(K) with employer match vesting day 1
  • Receive a generous discount on food, beer, and swag.
  • Monthly Stipend
  • Enjoy a free pint of some of the best beer in Oregon at the end of each work day.


QUALIFICATIONS  

  • Passion – for the craft beer industry.
  • Business Expertise – knowledge of craft beer styles, brand and the craft market as a whole.
  • Interpersonal Skills – ability to actively listen and cooperatively solve problems, relates well to others.
  • Personal Integrity – exhibits a high degree of professionalism and commitment to following through and achieving results.
  • Effective Communicator – possesses strong written and verbal communication skills, including ability to analyze and communicate numerical data.
  • Sales, Persuasion, Influence – establishes rapport and trust, overcomes objections, influences decisions.
  • Time Management – Is able to triage and prioritize both day to day and longer-term projects.
  • Results Focused – self-motivated, works as hard and long as needed to achieve results.


EDUCATION & EXPERIENCE

  • High School Diploma or GED required. 
  • Four-year College degree or comparable work experience
  • A minimum of 3 years’ experience in beverage sales, preferably craft beer sales
  • Experience at multiple tiers of three-tier distribution (brewer, distributor, on- and off-premises retail) 
  • Proficiency with Microsoft Office products, mobile applications and technology


JOB REQUIREMENTS

  • Proof of eligibility to work in the United States
  • Valid driver’s license in the State of Oregon, proof of insurance and a clean driving record
  • Reliable transportation for work
  • Ability to work a flexible schedule including evening, weekends, and holidays
  • Ability  to travel 50% of the workweek

PHYSICAL REQUIREMENTS

  • Must be able to perform simple grasping, fine manipulation, and repetitive hand and arm movements frequently
  • Must be able to bend, squat, crawl, kneel, push, pull, and walk on uneven surfaces on an occasional basis
  • While primarily an indoor job, must be able to walk outside in a variety of weather conditions (rain, wind, snow, heat)
  • Must be able to climb stairs both inside and outside and frequently lift 20 lbs. and occasionally up to 50 lbs.
  • Must be able to drive vehicles with either a manual and / or automatic transmission      

Please include your resume and cover letter

Average salary estimate

$60000 / YEARLY (est.)
min
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$50000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Market Manager, CRUX FERMENTATION PROJECT LLC

As a Market Manager at Crux in beautiful Bend, Oregon, you'll dive straight into the heart of the craft beer scene! Your mission? To boost sales and amplify brand awareness throughout your territory. This fun yet pivotal role has you collaborating with distributor staff and creatively engaging with on- and off-premises accounts. Each week, you’ll be connecting with around 40 on-premise and 15 off-premise accounts, establishing and nurturing vital relationships that contribute to Crux's growth. A key aspect of the position is your deep knowledge of Crux's unique offerings, which you'll utilize to promote new and ongoing beer releases while ensuring quality service and product placement. With about 30% travel involved, you’ll be out in the field, showcasing Crux's exceptional brews at various events and festivals. This isn't just about numbers; it’s about passion! You’ll need to maintain strong ties with distributor teams to ensure everyone is well-equipped with brand knowledge. In return, Crux offers fantastic benefits like health insurance, a 401(K) with employer match from day one, paid time off, and the delightful perk of a free pint at the end of the day. If you’re ready to blend your business expertise and love for craft beer with a role that offers both challenges and rewards, Crux is the place for you!

Frequently Asked Questions (FAQs) for Market Manager Role at CRUX FERMENTATION PROJECT LLC
What are the responsibilities of a Market Manager at Crux?

As a Market Manager at Crux, your key responsibilities center on increasing sales and brand presence. You will be tasked with building and maintaining relationships with both new and existing accounts, executing creative promotions, and ensuring that every aspect of product placement meets Crux's high standards. You'll spend part of your week traveling throughout your territory to engage with on- and off-premises venues, all while collaborating closely with distributor staff.

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What qualifications does Crux seek for the Market Manager position?

Crux seeks candidates for the Market Manager position who possess a high school diploma or GED, although a four-year college degree or relevant work experience is preferred. Additionally, candidates should have at least three years of experience in beverage sales, especially in the craft beer sector. A strong understanding of the three-tier distribution system, effective communication skills, and a results-oriented mindset are essential.

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How does Crux support the Market Manager's professional growth?

Crux supports the professional growth of its Market Manager through comprehensive training and a collaborative team environment. Regular communication of market trends and sales strategies ensures you're always on the cutting edge of the beverage industry. Moreover, the generous benefits package, including a solid retirement plan and bonus structures, reflects Crux's commitment to your long-term success.

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What benefits does Crux offer to its Market Manager?

Crux offers a variety of competitive benefits to its Market Manager, including health, dental, and life insurance, paid vacation and sick leave, a 401(K) plan with employer matching from day one, and a monthly stipend. Plus, you’ll enjoy discounts on food, beer, and merchandise, as well as the delightful perk of enjoying a complimentary pint of beer at the end of each workday.

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What does a typical day look like for a Market Manager at Crux?

A typical day for a Market Manager at Crux involves a mix of on-site visits to various accounts, strategizing sales tactics, and collaborating with internal teams. You’ll spend time connecting with your accounts, analyzing market trends, conducting brand promotions, and sometimes managing logistical challenges. Each day brings new opportunities to build relationships and grow Crux’s presence in the craft beer market.

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Common Interview Questions for Market Manager
What strategies would you implement to increase sales for Crux?

To increase sales for Crux, I would analyze current market trends and customer preferences, focus on building deep relationships with key accounts, and develop creative promotional campaigns. Utilizing data to track sales patterns would help target specific areas for growth while ensuring we maintain our high-quality service standards.

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How do you prioritize your accounts as a Market Manager?

I prioritize my accounts by assessing their current sales volumes, potential for growth, and overall relationship quality. I focus on high-potential accounts that align with our brand values and seek to engage with them through personalized communication and tailored promotions, ensuring that both our company's and their needs are met.

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How do you handle competition in the craft beer industry?

Handling competition in the craft beer industry requires a proactive approach. I stay informed about competitors’ offerings and marketing strategies and analyze what sets Crux apart. By delivering superior customer service, engaging with our customers regularly, and innovating our promotional efforts, we can maintain a competitive edge.

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Can you give an example of a successful promotion you've implemented in the past?

Absolutely! One successful promotion I implemented involved a regional beer tasting event that highlighted new product releases. We partnered with popular establishments, which not only drove sales but also boosted brand visibility and customer engagement. The event was well-publicized, which helped generate a buzz and turn attendees into loyal customers.

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How do you build and maintain relationships with distributor teams?

Building and maintaining relationships with distributor teams involves open communication and regular interaction. I make it a point to engage with them frequently to address any concerns, share product knowledge, and collaborate on promotional strategies. Establishing trust and being responsive to their needs are key components of our partnership.

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What do you believe sets Crux apart from its competitors?

Crux stands out due to its commitment to quality and innovation in brewing. Our unique craft beer offerings, deep understanding of local markets, and the passionate culture we cultivate resonate with customers. It’s essential to convey this story to our clients and ensure that they feel connected to what makes Crux special.

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Describe a time when you had to adapt to a sudden change in the marketplace.

In a previous position, I experienced a sudden shift in consumer preferences towards more sustainable practices. I quickly adapted by sourcing eco-friendly packaging and launching a campaign that focused on our sustainability efforts. This not only aligned with market demands but also enhanced our brand image, leading to an increase in customer loyalty.

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How do you stay current with trends in the craft beer industry?

Staying current in the craft beer industry requires continuous research and networking. I regularly attend industry events, follow key publications and trends, and participate in relevant online forums. Engaging with fellow professionals in the field helps me gain insights into upcoming trends, which I can strategically integrate into my sales approach.

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What metrics do you use to assess your performance as a Market Manager?

I use various metrics to assess my performance, including sales growth figures, the number of new accounts acquired, customer engagement levels, and the effectiveness of promotional campaigns. Regular analysis of these metrics allows me to understand where I excel and identify areas for improvement.

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What personal qualities do you think are most important for a successful Market Manager?

Personal qualities like strong interpersonal skills, a results-focused mindset, and integrity are paramount for a successful Market Manager. Being capable of building relationships, effectively communicating, and aligning the team towards common goals fosters a positive working environment and drives success.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 12, 2025

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