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Insights Lead

People. Planet. Community

Dairy’s journey starts on the farm and the road we travel demonstrates our unwavering commitment to sustainable nutrition as our farmers provide lasting and meaningful nourishment to people, the planet and our communities, both urban and rural. We are a nonprofit organization located in the greater Chicagoland area and we’re always looking for talented people to join our team who share the passion and motivation to promote the goodness of dairy.

Rosemont, IL – Hybrid/Flexible Arrangement | Possible remote (preference given to local candidates). Visa sponsorship and relocation are not available for this position.

Position Overview:

Seeking a Consumer Insights thought leader responsible for devising and championing meaningful insight and measurement of consumer behavior, perceptions, and market impact in the development of industry-wide communications and new product innovation for foodservice, retail, eCommerce, dairy co-ops, and processors.   

You will be the voice of our consumers, generating high-quality insights and intelligence to increase sales and trust in dairy among the next generation of consumers.  You will have a strong role in developing innovation pipelines for key partners from platform identification, ideation and concepting through to commercialization and assessment. 

This high impact role requires a combination of strong analytical skills and strategic thinking, to translate data into actionable insights and identify implications, opportunities and potential threats for partner organizations and Dairy industry, as well as master storytelling abilities to inspire and drive activation. 

In this role you will lead strategy work, design and direct research, dive deep into the data to extract relevant insights and work with internal stakeholders and external partners to inspire and drive activation. 

Business Acumen:

·         Have proven experience in influencing business strategy through consumer and market insights

·         Ability to work well in x-functional team environments being the voice of the consumer/customer

·         Comfortable with various syndicated data including IRI, Technomic, Datassentials, Euromonitor, Innova.

·         Ability to ‘connect the dots’ and proactively integrate data from multiple sources, including proactively seeking and complementing custom consumer research with syndicated data, trends, learnings from prior studies, etc.

·         Agility in working with different innovation approaches (e.g., design thinking, jobs to be done, accelerators, in-market pilots, etc.)

·         Innate curiosity to seek out the why behind the data and illuminate it for others

Functional Skills:

·         Expert in leading different types of domestic and global research studies – e.g., long-term opportunity/ threat identification, new business development, segmentation, domestic and global market structure, strategy development. 

·         Ability to lead insights through new product development process – including ethnography, jobs-to-be-done, co-creation, idea / concept testing, in-market pilots / testing.

·         Proven capabilities in advancing an organization’s ability to understand consumer engagement, consumer value, and the impact of our sales and marketing investments

·         Ability to design marketing measurement strategies to determine which channels and messages have the greatest impact on sales and trust

·         Creation of insight reporting/dashboards

·         Experience in uncovering communications and new product opportunities through market immersions and ethnographies

·         Experience in working with and leading global research and communication agencies

Leadership Skills:

·         Trust - Can establish strong working relationship with all external and internal stake holders

·         Influence - Has passion, conviction, and command of the facts to influence senior management and industry of potential opportunities and threats

·         Dealing with Ambiguity – Proven effective at working in an extremely ambiguous environment with limited guidance with resolve to break down barriers and solve problems

·         Agility – Comfortable quickly pivoting and adjusting strategy and tactics in an ever-changing environment

·         BA required; MA/MBA preferred

·         10+ of Consumer Insights experience with both traditional and non-traditional research methods

·         5+ years in position with direct influence on Senior Leadership

Reporting Relationships:  Individual Contributor position that reports to the Senior Vice President, Strategic Intelligence.

Travel:  Approximately 25%

Additional Information:

New Hire Salary Range:

$140,000-$165,000 annually. This posting contains a salary range that DMI believes, at the time of this posting, that it might be willing to pay for the posted job in the location(s) specified. We anticipate hiring for this position near the middle of the range. It is uncommon, except for situations where an external candidate possesses experience, credentials and/or expertise that far exceed those required or expected for the position, that DMI would consider paying a salary near the higher end of the range.

We know that to meet our goal of growing dairy demand, we need the best people. We offer competitive compensation and generous benefits to help our employees balance their work and personal lives. Our Rosemont office is conveniently located and is accessible to the CTA Blue Line. We offer free regular and chocolate milk on tap.

Our comprehensive health and welfare plans offer medical, dental, vision, life, short-term and long-term disability and flexible spending accounts (health care, dependent care, transit and parking). We also offer generous maternity and paid paternal leave plans. Our 401k provides up to a 10% match and includes a Roth account. DMI reserves the right to change or end its benefits plans or programs at any time.

 

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Dairy Management Inc.™ is proud to be an Equal Employment Opportunity Employer committed to the principles of diversity. Qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, sex, disability, age, sexual orientation, gender identity, protected veteran status, or any other characteristic protected by applicable law.

Dairy Management Inc.™ (DMI) is funded by America’s more than 26,000 dairy farmers, as well as dairy importers. Created to help increase sales and trust for dairy products, DMI and its related organizations work to increase demand through research, education and innovation, and to maintain confidence in dairy foods, farms and businesses. DMI manages National Dairy Council and the American Dairy Association and founded the U.S. Dairy Export Council and the Innovation Center for U.S. Dairy. DMI works with state and regional promotion organizations to implement these programs across the country.

We regret it is not possible to communicate with candidates except those who most closely match our requirements. Thank you.

Average salary estimate

$152500 / YEARLY (est.)
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$140000K
$165000K

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What You Should Know About Insights Lead, Dairy Management Inc.

Are you ready to take on an exciting role as an Insights Lead at Dairy Management Inc. (DMI), a nonprofit organization dedicated to promoting the goodness of dairy? In this position, you'll be the voice of the consumer, driving insights and intelligence that fuel innovation in the dairy industry. Your journey begins with understanding consumer behavior and perceptions, helping shape industry communications and new product development across foodservice, retail, and eCommerce. As an Insights Lead, you'll blend your analytical prowess with strategic thinking, translating complex data into actionable insights that inspire confidence and sales in dairy among the next generation of consumers. You'll collaborate with various stakeholders, utilizing tools like IRI and Euromonitor to extract relevant insights and navigate ambiguity while pushing the boundaries of what's possible in the industry. With your experience in leading research studies and creating impactful marketing strategies, you'll play a critical role in evolving DMI’s mission of providing meaningful nourishment to communities across America. Embrace this opportunity to develop innovation pipelines and work in a supportive, community-driven environment that truly values your contributions. Join us in our journey towards sustainable nutrition and make a tangible impact on the future of dairy!

Frequently Asked Questions (FAQs) for Insights Lead Role at Dairy Management Inc.
What are the key responsibilities of the Insights Lead position at Dairy Management Inc.?

The Insights Lead at Dairy Management Inc. (DMI) is charged with developing and championing consumer insights that guide industry communications and new product innovations. This role involves leading research, generating insights from data, and collaborating across teams to ensure that the voice of the consumer is central to business strategies. You'll also be responsible for driving activation initiatives that enhance consumer trust and sales.

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What qualifications are needed to apply for the Insights Lead role at Dairy Management Inc.?

Candidates interested in the Insights Lead position at Dairy Management Inc. should have at least BA, with an MA or MBA preferred, coupled with a decade of experience in consumer insights. The ideal candidate will demonstrate proficiency in both traditional and non-traditional research methods, along with strong analytical and storytelling capabilities to influence senior management effectively.

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What kind of impact does the Insights Lead have at Dairy Management Inc.?

The Insights Lead at Dairy Management Inc. plays a crucial role in informing product innovation and business strategies that impact the entire dairy industry. With the power to influence partner organizations, your insights will help drive initiatives that elevate consumer engagement and enhance trust in dairy products among diverse audiences.

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How does the Insights Lead at Dairy Management Inc. drive innovation in the dairy sector?

As the Insights Lead at Dairy Management Inc., you will spearhead the development of innovation pipelines by identifying platforms and facilitating idea generation. You will leverage extensive research and data analysis to guide the product development process, ensuring that cutting-edge insights inform new offerings that resonate with consumers.

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What is the work environment like for the Insights Lead at Dairy Management Inc.?

The work environment for the Insights Lead at Dairy Management Inc. is collaborative and flexible, promoting a hybrid work model. You will engage with cross-functional teams while having the autonomy to shape initiatives and foster innovation. With an emphasis on community and sustainable practices, DMI encourages a dynamic atmosphere where your contributions directly impact the dairy industry.

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Common Interview Questions for Insights Lead
Can you describe your experience with consumer insights and market analysis?

When answering this question, aim to highlight specific examples of past projects where you've successfully utilized consumer insights to influence business decisions. Discuss the analytical tools you’ve used and how your insights led to significant outcomes for your team or organization.

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How do you handle ambiguity in research data?

To respond effectively, provide an example where you were faced with unclear data. Share how you approached the situation, the steps you took to break down the ambiguity, and how your problem-solving skills led to actionable insights that benefited your project.

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What methodologies do you find most effective for conducting research?

Discuss your familiarity with various research methodologies, such as ethnography, surveys, or focus groups. Explain why you choose specific methods based on the research question and how they drive actionable insights that influence strategy.

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How do you integrate consumer feedback into the product development process?

Explain your approach to collecting and analyzing consumer feedback, showcasing how it has informed product development in your past roles. Discuss the tools you use to gather insights and how you ensure that this information translates into effective product innovation.

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Can you provide an example of a successful project that was driven by insights?

Share a detailed case study of a project where your insights led to success. Highlight the objectives, your role in the research process, and the measurable impact your insights had on the organization's outcomes.

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What experience do you have with leading cross-functional teams?

Illustrate your capability to lead and collaborate with diverse teams by providing examples of how you've successfully managed cross-departmental initiatives. Discuss how you facilitated communication and drove collaborative insights.

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How do you evaluate the effectiveness of your insights?

Explain the metrics you use to assess the success of the insights you deliver. This could include sales figures, consumer engagement analytics, or feedback from internal stakeholders, showcasing how you tie your work back to business outcomes.

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What role does storytelling play in presenting insights?

Emphasize the importance of storytelling in making insights accessible and engaging. Share examples of how you've utilized storytelling techniques to present research findings in a way that resonates with stakeholders and inspires action.

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How do you stay current with market trends and consumer behavior?

Discuss the various resources and networks you utilize, such as industry reports, conferences, and professional development opportunities that keep you informed about market trends and consumer behavior. Highlight how this knowledge influences your insights.

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What strategies do you employ to drive consumer engagement?

Describe specific strategies you've implemented in the past to enhance consumer engagement based on insights. Discuss how you tailored approaches to meet different audiences and the outcomes that were achieved.

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HQ LOCATION
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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
February 21, 2025

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